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Explaining prosocial intentions: Testing causal relationships in the norm activation model

https://doi.org/10.1348/014466609x477745
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Outgoing claims: the papers this work cites, builds on, or argues with.

inferredcites →https://doi.org/10.1007/978-3-642-69746-3_2openalex-snapshot
From Intentions to Actions: A Theory of Planned Behavior
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Normative explanations of helping behavior: A critique, proposal, and empirical test
inferredcites →https://doi.org/10.1016/b978-0-12-287050-7.50011-4openalex-snapshot
ALTRUISM AND HELPING BEHAVIOR
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G.T. Gardner, P.C. Stern, Environmental problems and human behavior, 2nd ed, Pearson Custom Publishing, Boston, MA, ISBN 0-536-68633-5, $57.33, 2002 (371pp.). R.S. Nickerson, Psychology and environmental change, Lawrence Erlbaum Associates, Mahwah, NJ, ISBN 0-8058-4096-6, $89.95(cloth),…
inferredcites →https://doi.org/10.1016/j.jenvp.2005.08.003openalex-snapshot
Factors influencing the acceptability of energy policies: A test of VBN theory
inferredcites →https://doi.org/10.1016/j.jenvp.2006.05.003openalex-snapshot
Acceptability of travel demand management measures: The importance of problem awareness, personal norm, freedom, and fairness
inferredcites →https://doi.org/10.1016/s0065-2601(08)60358-5openalex-snapshot
Normative Influences on Altruism
inferredcites →https://doi.org/10.1016/s0167-4870(00)00010-6openalex-snapshot
With a little help from my fans – Extending models of pro-social behaviour to explain supporters’ intentions to buy soccer club shares
inferredcites →https://doi.org/10.1016/s0272-4944(02)00081-6openalex-snapshot
Moderating effects of social value orientation on determinants of proenvironmental behavior intention
inferredcites →https://doi.org/10.1016/s0272-4944(03)00037-9openalex-snapshot
Effects of values, problem awareness, and personal norm on willingness to reduce personal car use
inferredcites →https://doi.org/10.1023/a:1006753823611openalex-snapshot
Altruism and Market-Like Behavior: An Analysis of Willingness to Pay for Recycled Paper Products
inferredcites →https://doi.org/10.1037//0022-3514.51.6.1173openalex-snapshot
The moderator-mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations.
inferredcites →https://doi.org/10.1037//0033-295x.84.2.191openalex-snapshot
Self-efficacy: Toward a unifying theory of behavioral change.
inferredcites →https://doi.org/10.1037/0021-9010.70.1.3openalex-snapshot
Personal and contextual influences on househould energy adaptations.
inferredcites →https://doi.org/10.1037/0022-3514.36.5.498openalex-snapshot
Comparison of three models for predicting altruistic behavior.
inferredcites →https://doi.org/10.1037/0022-3514.71.2.390openalex-snapshot
Individual differences in intuitive-experiential and analytical-rational thinking styles.
inferredcites →https://doi.org/10.1037/0033-295x.84.2.191openalex-snapshot
Self-efficacy: Toward a unifying theory of behavioral change.
inferredcites →https://doi.org/10.1037/h0029614openalex-snapshot
Elicitation of moral obligation and self-sacrificing behavior: An experimental study of volunteering to be a bone marrow donor.
inferredcites →https://doi.org/10.1037/h0029842openalex-snapshot
Responsibility, norms, and helping in an emergency.
inferredcites →https://doi.org/10.1080/01973530701665058openalex-snapshot
Situational and Personality Factors as Direct or Personal Norm Mediated Predictors of Pro-environmental Behavior: Questions Derived From Norm-activation Theory
inferredcites →https://doi.org/10.1111/j.1467-9280.1994.tb00295.xopenalex-snapshot
Willingness to Pay for Public Goods: A Test of the Contribution Model
inferredcites →https://doi.org/10.1111/j.1540-4560.2007.00499.xopenalex-snapshot
Normative, Gain and Hedonic Goal Frames Guiding Environmental Behavior
inferredcites →https://doi.org/10.1111/j.1559-1816.1978.tb00775.xopenalex-snapshot
Moral Norms and Environmental Behavior: An Application of Schwartz's Norm‐Activation Model to Yard Burning1
inferredcites →https://doi.org/10.1111/j.1559-1816.1992.tb01758.xopenalex-snapshot
Predicting Recycling Behavior from Global and Specific Environmental Attitudes and Changes in Recycling Opportunities1
inferredcites →https://doi.org/10.1177/00139160121973269openalex-snapshot
Responsibility and Environment
inferredcites →https://doi.org/10.1177/001391602237244openalex-snapshot
Value Structures behind Proenvironmental Behavior
inferredcites →https://doi.org/10.1177/0013916502250134openalex-snapshot
Incentives, Morality, Or Habit? Predicting Students’ Car Use for University Routes With the Models of Ajzen, Schwartz, and Triandis
inferredcites →https://doi.org/10.1177/0013916591232004openalex-snapshot
Recycling as Altruistic Behavior
inferredcites →https://doi.org/10.1177/0013916596284006openalex-snapshot
Recycling and Morality
inferredcites →https://doi.org/10.1177/00139169921972272openalex-snapshot
The Impact of Norms and Assumed Consequences on Recycling Behavior
inferredcites →https://doi.org/10.1177/0022022105275962openalex-snapshot
Values and their Relationship to Environmental Concern and Conservation Behavior
inferredcites →https://doi.org/10.1177/0022022198294003openalex-snapshot
Values and Proenvironmental Behavior
inferredcites →https://doi.org/10.1177/002224299706100402openalex-snapshot
Pro-Social Consumer Influence Strategies: When and How Do They Work?
inferredcites →https://doi.org/10.1177/014616728281013openalex-snapshot
Effects of Negative Personal Norms on Helping Behavior
inferredcites →https://doi.org/10.1177/0146167294205016openalex-snapshot
Why Act for the Public Good? Four Answers
inferredcites →https://doi.org/10.1207/s15324834basp0304_4openalex-snapshot
Defensive Denial and High Cost Prosocial Behavior
inferredcites →https://doi.org/10.1207/s15324834basp2101_3openalex-snapshot
Changing Behavior With Normative Feedback Interventions: A Field Experiment on Curbside Recycling
inferredcites →https://doi.org/10.2307/3033505openalex-snapshot
Responsibility and Helping in an Emergency: Effects of Blame, Ability and Denial of Responsibility
inferredcites →https://doi.org/10.2307/3033965openalex-snapshot
Explanations of the Moderating Effect of Responsibility Denial on the Personal Norm-Behavior Relationship
inferredcites →https://doi.org/10.2307/3151869openalex-snapshot
The Psychology of Attitudes
inferredcites →https://doi.org/10.3200/mono.132.3.215-240openalex-snapshot
Multiplicative Invalidity and Its Application to Complex Correlational Models
inferredcites →https://doi.org/10.3200/socp.149.4.425-449openalex-snapshot
Morality and Prosocial Behavior: The Role of Awareness, Responsibility, and Norms in the Norm Activation Model
inferredcites →https://doi.org/10.4324/9780203769560-11openalex-snapshot
Efficacy as a Causal and Moderating Variable in Social Dilemmas

What points at this work

Incoming claims: where this work appears in other papers’ reference lists and arguments.

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Menschliches Verhalten & Energiewende - Erklärungsansätze aus Psychologie, Ökonomie und Soziologie (Human Behavior & Energy Transition – Explanations From Psychology, Economics and Sociology)
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Development of a New Conceptual Model: Consumers’ Purchase Intention towards Eco-friendly Bags
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Modeling the Behavior of Farmers in Rural Areas Towards the Change of Agricultural Land Use (Case of Study: West Azarbaijan Province)
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Environmental considerations in the organizational context: A pathway to pro-environmental behaviour at work
inferred← citeshttps://doi.org/10.1016/j.erss.2018.05.035openalex-snapshot
The demographics of nuclear power: Comparing nuclear experts’, scientists’ and non-science professionals’ views of risks, benefits and values
inferred← citeshttps://doi.org/10.1016/j.erss.2019.03.002openalex-snapshot
Pull the plug: How private commitment strategies can strengthen personal norms and promote energy-saving in the Netherlands
inferred← citeshttps://doi.org/10.1016/j.erss.2023.103059openalex-snapshot
Why do people turn down the heat? Applying behavioural theories to assess reductions in space heating and energy consumption in Europe
inferred← citeshttps://doi.org/10.1016/j.erss.2024.103492openalex-snapshot
Who can cope with a carbon tax? The role of financial consequences in policy acceptance among German homeowners
inferred← citeshttps://doi.org/10.1016/j.foodqual.2021.104511openalex-snapshot
Exploration of seaweed consumption in Norway using the norm activation model: The moderator role of food innovativeness
inferred← citeshttps://doi.org/10.1016/j.foodqual.2025.105779openalex-snapshot
Slow food, fast intentions?Linking values with sustainable food choices
inferred← citeshttps://doi.org/10.1016/j.foodqual.2025.105838openalex-snapshot
The effects of cultural values and human values on food waste avoidance intention and behavior: a value, attitude, behavior perspective
inferred← citeshttps://doi.org/10.1016/j.foodres.2024.115449openalex-snapshot
Pesticide risk perception as an attitudinal mediator: Exploratory research with farm managers and consumers
inferred← citeshttps://doi.org/10.1016/j.forpol.2017.04.007openalex-snapshot
Psychological distance of timber harvesting for private woodland owners
inferred← citeshttps://doi.org/10.1016/j.forpol.2020.102293openalex-snapshot
Toward a nuanced and targeted forest and peat fires prevention policy: Insight from psychology
inferred← citeshttps://doi.org/10.1016/j.forpol.2026.103711openalex-snapshot
Does the public value ecosystem services secured by pine savanna restoration and bobwhite management on private lands?
inferred← citeshttps://doi.org/10.1016/j.gloenvcha.2013.07.029openalex-snapshot
Social influence approaches to encourage resource conservation: A meta-analysis
inferred← citeshttps://doi.org/10.1016/j.gloenvcha.2021.102300openalex-snapshot
To be ethical or to be good? The impact of ‘Good Provider’ and moral norms on food waste decisions in two countries
inferred← citeshttps://doi.org/10.1016/j.heliyon.2023.e19321openalex-snapshot
Understanding the effect of proactive personality and perceived consumer effectiveness on low-carbon travel intention
inferred← citeshttps://doi.org/10.1016/j.ijdrr.2021.102284openalex-snapshot
Explaining farmers’ response to water crisis through theory of the norm activation model: Evidence from Iran
inferred← citeshttps://doi.org/10.1016/j.ijgfs.2026.101493openalex-snapshot
Cognitive and affective links of food waste–reducing behaviors in training kitchens: An integrated analysis based on structural equation modeling and fsQCA
inferred← citeshttps://doi.org/10.1016/j.ijhm.2015.01.002openalex-snapshot
Norm-based loyalty model (NLM): Investigating delegates’ loyalty formation for environmentally responsible conventions
inferred← citeshttps://doi.org/10.1016/j.ijhm.2015.03.013openalex-snapshot
Guests’ pro-environmental decision-making process: Broadening the norm activation framework in a lodging context
inferred← citeshttps://doi.org/10.1016/j.ijhm.2015.12.005openalex-snapshot
Cruise travelers’ environmentally responsible decision-making: An integrative framework of goal-directed behavior and norm activation process
inferred← citeshttps://doi.org/10.1016/j.ijhm.2017.10.011openalex-snapshot
The theory of planned behavior and the norm activation model approach to consumer behavior regarding organic menus
inferred← citeshttps://doi.org/10.1016/j.ijhm.2018.01.008openalex-snapshot
Sharing economy perspective on an integrative framework of the NAM and TPB
inferred← citeshttps://doi.org/10.1016/j.ijhm.2018.03.012openalex-snapshot
Water conservation and waste reduction management for increasing guest loyalty and green hotel practices
inferred← citeshttps://doi.org/10.1016/j.ijhm.2023.103502openalex-snapshot
Perceived green psychological benefits and customer pro-environment behavior in the value-belief-norm theory: The moderating role of perceived green CSR
inferred← citeshttps://doi.org/10.1016/j.ijhm.2023.103539openalex-snapshot
Towards a unified model of consumers’ intentions to use drone food delivery services
inferred← citeshttps://doi.org/10.1016/j.im.2025.104161openalex-snapshot
Checking the facts! exploring social media users' sharing of verified COVID-19 information from the comprehensive action determination model
inferred← citeshttps://doi.org/10.1016/j.indic.2025.101001openalex-snapshot
An integrated logical-ethical behavioral model for the analysis of water conservation decisions
inferred← citeshttps://doi.org/10.1016/j.intmar.2020.02.001openalex-snapshot
Cutting the Internet's Environmental Footprint: An Analysis of Consumers’ Self-Attribution of Responsibility
inferred← citeshttps://doi.org/10.1016/j.jairtraman.2026.103100openalex-snapshot
Fairness and moral obligation: Determinants of mandatory SAF surcharge acceptance among Thai air travelers
inferred← citeshttps://doi.org/10.1016/j.jbusres.2021.10.036openalex-snapshot
When and How Trust in Government Leads to Compliance with COVID-19 Precautionary Measures
inferred← citeshttps://doi.org/10.1016/j.jbusres.2022.113579openalex-snapshot
A foundational theory of ethical decision-making: The case of marketing professionals
inferred← citeshttps://doi.org/10.1016/j.jbusres.2024.114675openalex-snapshot
Understanding the desire for green consumption: Norms, emotions, and attitudes
inferred← citeshttps://doi.org/10.1016/j.jbusres.2024.114913openalex-snapshot
How past identity shapes consumer attitudes toward upcycled product advertisements: The mediating role of outcome efficacy
inferred← citeshttps://doi.org/10.1016/j.jclepro.2016.02.026openalex-snapshot
Methodological approaches to change consumption habits of future teachers in Barcelona, Spain: reducing their personal Ecological Footprint
inferred← citeshttps://doi.org/10.1016/j.jclepro.2017.05.088openalex-snapshot
How to activate moral norm to adopt electric vehicles in China? An empirical study based on extended norm activation theory
inferred← citeshttps://doi.org/10.1016/j.jclepro.2018.08.280openalex-snapshot
Cleaner and greener livestock production: Appraising producers' perceptions regarding renewable energy in Iran
inferred← citeshttps://doi.org/10.1016/j.jclepro.2018.11.191openalex-snapshot
Personal norms in a globalized world: Norm-activation processes and reduced clothing consumption
inferred← citeshttps://doi.org/10.1016/j.jclepro.2019.119643openalex-snapshot
Energy use in social housing residents in the UK and recommendations for developing energy behaviour change interventions
inferred← citeshttps://doi.org/10.1016/j.jclepro.2020.123518openalex-snapshot
The analysis of pro-environmental behaviour based on ecological worldviews, environmental training/ knowledge and goal frames
inferred← citeshttps://doi.org/10.1016/j.jclepro.2020.124192openalex-snapshot
Factors influencing non-green consumers’ purchase intention: A partial least squares structural equation modelling (PLS-SEM) approach
inferred← citeshttps://doi.org/10.1016/j.jclepro.2021.126629openalex-snapshot
A proposed adoption model for green IT in manufacturing industries
inferred← citeshttps://doi.org/10.1016/j.jclepro.2023.139681openalex-snapshot
Public participation behavior in “Internet plus tree-planting” in China: A comparison between government-led and enterprise-led modes
inferred← citeshttps://doi.org/10.1016/j.jclepro.2025.146133openalex-snapshot
Sustainability across Borders: which factors influence sustainable footwear Choices? An empirical study on Italian and Dutch consumers
inferred← citeshttps://doi.org/10.1016/j.jclepro.2025.146673openalex-snapshot
Examining pro-environmental behaviour in the sharing economy: A service provider perspective
inferred← citeshttps://doi.org/10.1016/j.jclepro.2026.147617openalex-snapshot
Double nudges can accelerate the transition towards more climate-friendly diets – experiment involving default meals and carbon footprint information
inferred← citeshttps://doi.org/10.1016/j.jdmm.2017.06.001openalex-snapshot
Stimulating visitors’ goal-directed behavior for environmentally responsible museums: Testing the role of moderator variables
inferred← citeshttps://doi.org/10.1016/j.jdmm.2019.01.003openalex-snapshot
Rationality or morality? A comparative study of pro-environmental intentions of local and nonlocal visitors in nature-based destinations
inferred← citeshttps://doi.org/10.1016/j.jdmm.2020.100437openalex-snapshot
A model of tourists’ civilized behaviors: Toward sustainable coastal tourism in China
inferred← citeshttps://doi.org/10.1016/j.jdmm.2020.100496openalex-snapshot
Understanding in-room water conservation behavior: The role of personal normative motives and hedonic motives in a mass tourism destination
inferred← citeshttps://doi.org/10.1016/j.jdmm.2022.100712openalex-snapshot
Volunteer tourists’ environmentally friendly behavior and support for sustainable tourism development using Value-Belief-Norm theory: Moderating role of altruism
inferred← citeshttps://doi.org/10.1016/j.jdmm.2022.100728openalex-snapshot
Impact of tour guide humor on tourist pro-environmental behavior: Utilizing the conservation of resources theory
inferred← citeshttps://doi.org/10.1016/j.jenvman.2019.01.097openalex-snapshot
Drivers of farmers' intention to use integrated pest management: Integrating theory of planned behavior and norm activation model
inferred← citeshttps://doi.org/10.1016/j.jenvman.2022.116204openalex-snapshot
Learning pathways for engagement: Understanding drivers of pro-environmental behavior in the context of protected area management
inferred← citeshttps://doi.org/10.1016/j.jenvman.2023.118066openalex-snapshot
Curbing vehicular urban pollution in China: Investigating the usage intentionof public electric buses
inferred← citeshttps://doi.org/10.1016/j.jenvman.2024.121215openalex-snapshot
Understanding food waste sorting behavior in institutional food services: An integrated psychological framework
inferred← citeshttps://doi.org/10.1016/j.jenvman.2024.123158openalex-snapshot
What influences the on-site recycling behaviour of C&D plastic waste in Australia? An action determination model approach
inferred← citeshttps://doi.org/10.1016/j.jenvp.2011.08.006openalex-snapshot
The influence of place attachment, and moral and normative concerns on the conservation of native vegetation: A test of two behavioural models
inferred← citeshttps://doi.org/10.1016/j.jenvp.2012.04.003openalex-snapshot
The role of parental behaviour for the development of behaviour specific environmental norms – The example of recycling and re-use behaviour
inferred← citeshttps://doi.org/10.1016/j.jenvp.2014.01.002openalex-snapshot
An Integrated Framework for Encouraging Pro-environmental Behaviour: The role of values, situational factors and goals
inferred← citeshttps://doi.org/10.1016/j.jenvp.2014.01.008openalex-snapshot
Hydrogen fuel station acceptance: A structural equation model based on the technology acceptance framework
inferred← citeshttps://doi.org/10.1016/j.jenvp.2014.10.006openalex-snapshot
The norm activation model and theory-broadening: Individuals' decision-making on environmentally-responsible convention attendance
inferred← citeshttps://doi.org/10.1016/j.jenvp.2015.09.004openalex-snapshot
The moderating role of individual differences in responses to benefit and temporal framing of messages promoting residential energy saving
inferred← citeshttps://doi.org/10.1016/j.jenvp.2020.101396openalex-snapshot
Reducing personal clothing consumption: A cross-cultural validation of the comprehensive action determination model
inferred← citeshttps://doi.org/10.1016/j.jenvp.2020.101435openalex-snapshot
Exploring relationships between climate change beliefs and energy preferences: A network analysis of the European Social Survey
inferred← citeshttps://doi.org/10.1016/j.jenvp.2021.101686openalex-snapshot
Problem awareness does not predict littering: A field study on littering in the Gambia
inferred← citeshttps://doi.org/10.1016/j.jenvp.2021.101711openalex-snapshot
Am I responsible? The joint effect of individual responsibility attributions and descriptive normative climate messages on climate mitigation intentions
inferred← citeshttps://doi.org/10.1016/j.jenvp.2025.102890openalex-snapshot
Circular citizenship behaviours to promote systemic change: Influences of values, beliefs, norms, and personal agency
inferred← citeshttps://doi.org/10.1016/j.jhlste.2024.100531openalex-snapshot
Cultivating ethical culinary practices and sustainability awareness in culinary education: Fostering responsible future chefs
inferred← citeshttps://doi.org/10.1016/j.jhtm.2019.01.001openalex-snapshot
Triggers of traveler willingness to use and recommend eco-friendly airplanes
inferred← citeshttps://doi.org/10.1016/j.jhtm.2019.11.002openalex-snapshot
Merging the norm activation model and the theory of planned behavior in the context of drone food delivery services: Does the level of product knowledge really matter?
inferred← citeshttps://doi.org/10.1016/j.jhtm.2020.12.003openalex-snapshot
Participate in volunteer tourism again? Effect of volunteering value on temporal re-participation intention
inferred← citeshttps://doi.org/10.1016/j.jhtm.2022.01.010openalex-snapshot
Face consciousness, personal norms, and environmentally responsible behavior of Chinese tourists: Evidence from a lake tourism site
inferred← citeshttps://doi.org/10.1016/j.jhtm.2023.10.002openalex-snapshot
Moderating effects of cultural values on the relationship between individual values and pro-environmental behavior
inferred← citeshttps://doi.org/10.1016/j.jhtm.2024.03.004openalex-snapshot
Resident rebellion: The interplay of fear, responsibility, animosity, and norms in shaping residents’ opposition towards tourism
inferred← citeshttps://doi.org/10.1016/j.joep.2013.07.005openalex-snapshot
The Norm Activation Model: An exploration of the functions of anticipated pride and guilt in pro-environmental behaviour
inferred← citeshttps://doi.org/10.1016/j.jort.2024.100839openalex-snapshot
Dual trust, emotional bond, and tourists’ on-site pro-environmental behavior at nature-based destinations: Extending norm-activation theory from the perspective of social dilemma
inferred← citeshttps://doi.org/10.1016/j.jretconser.2023.103351openalex-snapshot
“What goes around comes around”: Activating sustainable consumption with curvilinear effects of karma determinants
inferred← citeshttps://doi.org/10.1016/j.jretconser.2023.103665openalex-snapshot
Cross-national differences in consumers’ willingness to pay (WTP) more for green hotels
inferred← citeshttps://doi.org/10.1016/j.jretconser.2024.103824openalex-snapshot
Consumers’ attention, experience, and action to organic consumption: The moderating role of anticipated pride and moral obligation
inferred← citeshttps://doi.org/10.1016/j.jretconser.2024.104123openalex-snapshot
Shaping pro-environmental behavior through CSR messaging: Insights from the norm activation model
inferred← citeshttps://doi.org/10.1016/j.jretconser.2026.104950openalex-snapshot
The impact of degenerative and regenerative business practices on consumer norms and preferences
inferred← citeshttps://doi.org/10.1016/j.landusepol.2023.106619openalex-snapshot
Norms triumph over self-interest! The role of perceived values and different norms on sustainable agricultural practices
inferred← citeshttps://doi.org/10.1016/j.landusepol.2024.107163openalex-snapshot
Understanding landowner participation in the Conservation Reserve Program in the U.S. High Plains region
inferred← citeshttps://doi.org/10.1016/j.marpolbul.2021.112591openalex-snapshot
Tourists' perception of beach litter and willingness to participate in beach clean-up
inferred← citeshttps://doi.org/10.1016/j.meatsci.2021.108674openalex-snapshot
Predictors of intention to reduce meat consumption due to environmental reasons – Results from Poland and Slovakia
inferred← citeshttps://doi.org/10.1016/j.pec.2021.12.001openalex-snapshot
Motivating COVID-19 mitigation actions via personal norm: An extension of the norm activation model
inferred← citeshttps://doi.org/10.1016/j.renene.2018.06.081openalex-snapshot
Iranian agriculture advisors' perception and intention toward biofuel: Green way toward energy security, rural development and climate change mitigation
inferred← citeshttps://doi.org/10.1016/j.resconrec.2018.03.003openalex-snapshot
Antecedents of citizens’ environmental complaint intention in China: An empirical study based on norm activation model
inferred← citeshttps://doi.org/10.1016/j.resconrec.2019.01.032openalex-snapshot
Waste minimization by households – A unique informational strategy in the Netherlands
inferred← citeshttps://doi.org/10.1016/j.resconrec.2019.04.028openalex-snapshot
Investigating factors influencing decision-makers’ intention to adopt Green IT in Malaysian manufacturing industry
inferred← citeshttps://doi.org/10.1016/j.resconrec.2022.106287openalex-snapshot
How do rural households accept straw returning in Northeast China?
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