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Chapter 3. Brand images: Multimodal metaphor in corporate branding messages
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What this work says
Outgoing claims: the papers this work cites, builds on, or argues with.
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Consumer resistance in a world of advertising clutter: The case of Adbusters
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Extending human personality to brands: The stability factor
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Would a Brand Smell any Sweeter by a Corporate Name?
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Gaps Between the Internal and External Perceptions of the Corporate Brand
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Brands as symbolic resources for the construction of identity
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Why Do Brands Cause Trouble? A Dialectical Theory of Consumer Culture and Branding
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Grouping, Simile, and Oxymoron in Pictures: A Design-Based Cognitive Approach
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Metaphor Scenarios in Public Discourse
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Artifacts and Organizations: Beyond Mere Symbolism. Anat Rafaeli and Michael G. Pratt, eds.
What points at this work
Incoming claims: where this work appears in other papers’ reference lists and arguments.
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Verbo-pictorial metaphor in French advertising
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Discursive strategies in the branding of Fortune Global 500 Chinese manufacturing companies
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Theoretical models to explore multimodal meaning
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Visual and Multimodal Communication: Applying the Relevance Principle
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List of Illustrations
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Relevance Theory—Basics
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Controversial Communication
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Concluding Remarks
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Figurative Language in Arabic E-Commerce Text
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Multimodal Metaphors and Metonymies in Turkish Airlines’ Advertisements
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Metaphors Instrumental in Achieving the Pragmatic Effect in Animal Rights Advertisements
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ROLE OF MULTIMODAL METAPHOR IN CONSTRUCTING IMAGE OF CORPORATE LEADER ON BUSINESS MAGAZINE COVERS
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Pragmatic specificity of coloratives in English-language multimodal texts (by the example of BMW Group advertising texts)
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Conceptual similarity and visual metaphor: effects on viewing times, appreciation, and recall
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He is still not Rising: The Metaphorical Conceptualisation of the State of the Ghanaian Economy in Select Cartoons
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Études théoriques et empiriques sur la métaphore dans l’image : une revue de la littérature
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The Images of China in Political Cartoons of Foreign Media
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Interaction of Multimodal Metaphor and Metonymy in Public Service Advertising: A Case Study
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L'expression métaphorique des tabous : entre euphémisme et dysphémisme : étude linguistique d'un corpus de séries télévisées américaines
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