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Determinants of Social Media Marketing Adoption in Small, Medium and Micro Enterprises during the Covid-19 pandemic

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Outgoing claims: the papers this work cites, builds on, or argues with.

inferredcites →https://doi.org/10.1007/978-3-319-20678-3_19openalex-snapshot
Effects of Facebook Like and Conflicting Aggregate Rating and Customer Comment on Purchase Intentions
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Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda
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Convergence adoption model (CAM) in the context of a smart car service
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Branding with social media: User gratifications, usage patterns, and brand message content strategies
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Radio frequency identification technology: An exploratory study on adoption in the South African retail sector
inferredcites →https://doi.org/10.1016/j.ijinfomgt.2019.03.014openalex-snapshot
Social media enablers and inhibitors: Understanding their relationships in a social networking site context
inferredcites →https://doi.org/10.1016/j.ijinfomgt.2019.04.004openalex-snapshot
Social media for intelligent public information and warning in disasters: An interdisciplinary review
inferredcites →https://doi.org/10.1016/j.ijinfomgt.2020.102103openalex-snapshot
Why do small and medium enterprises use social media marketing and what is the impact: Empirical insights from India
inferredcites →https://doi.org/10.1016/j.indmarman.2011.09.009openalex-snapshot
Usage, barriers and measurement of social media marketing: An exploratory investigation of small and medium B2B brands
inferredcites →https://doi.org/10.1016/j.jbusres.2020.06.008openalex-snapshot
Effects of COVID-19 on business and research
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Exploring the Role of Social Media for SMEs: As a New Marketing Strategy Tool for the Firm Performance Perspective
inferredcites →https://doi.org/10.1016/j.sbspro.2015.06.345openalex-snapshot
A Fact or an Illusion: Effective Social Media usage of Female Entrepreneurs
inferredcites →https://doi.org/10.1016/j.smr.2015.06.001openalex-snapshot
Introducing branded communities in sport for building strong brand relations in social media
inferredcites →https://doi.org/10.1016/j.techfore.2010.03.006openalex-snapshot
Understanding the determinants of RFID adoption in the manufacturing industry
inferredcites →https://doi.org/10.1016/j.tele.2017.05.008openalex-snapshot
Social media in marketing: A review and analysis of the existing literature
inferredcites →https://doi.org/10.1016/j.tourman.2016.09.015openalex-snapshot
Customer engagement with tourism social media brands
inferredcites →https://doi.org/10.1016/s2212-5671(16)00079-4openalex-snapshot
The Effects of Perceived Usefulness and Perceived Ease of Use on Continuance Intention to Use E-Government
inferredcites →https://doi.org/10.1080/08276331.2020.1799294openalex-snapshot
Cutting-edge technologies for small business and innovation in the era of COVID-19 global health pandemic
inferredcites →https://doi.org/10.1080/10580530.2014.923267openalex-snapshot
Fostering Social Innovation through Multiple Social Media Combinations
inferredcites →https://doi.org/10.1097/nur.0000000000000540openalex-snapshot
Quasi-Experimental Research Designs
inferredcites →https://doi.org/10.1108/ebr-02-2013-0013openalex-snapshot
The adoption of social media marketing in South African banks
inferredcites →https://doi.org/10.1108/jeim-04-2016-0088openalex-snapshot
Antecedents of social media usage and performance benefits in small- and medium-sized enterprises (SMEs)
inferredcites →https://doi.org/10.1177/21582440211067220openalex-snapshot
Determinants of SME’s Social Media Marketing Adoption: Competitive Industry as a Moderator
inferredcites →https://doi.org/10.1186/s13731-021-00191-3openalex-snapshot
Small businesses and their challenges during COVID-19 pandemic in developing countries: in the case of Ethiopia
inferredcites →https://doi.org/10.1186/s40691-017-0093-1openalex-snapshot
Perceived ease of use and usefulness of sustainability labels on apparel products: application of the technology acceptance model
inferredcites →https://doi.org/10.13106/jafeb.2020.vol7.no12.283openalex-snapshot
The Shifting of Business Activities during the COVID-19 Pandemic: Does Social Media Marketing Matter?
inferredcites →https://doi.org/10.13106/jafeb.2020.vol7.no7.475openalex-snapshot
Big Data Strategies for Government, Society and Policy-Making
inferredcites →https://doi.org/10.1362/147539215x14373846805824openalex-snapshot
Social media practices in SME marketing activities: A theoretical framework and research agenda
inferredcites →https://doi.org/10.17706/ijeeee.2015.5.3.129-135openalex-snapshot
Use of Social Media as a New Investigative Tool in Marketing Research for Small Business
inferredcites →https://doi.org/10.18769/ijasos.336544openalex-snapshot
FACTORS INFLUENCING THE ADOPTION OF SOCIAL MEDIA IN SMALL AND MEDIUM ENTERPRISES (SMES)
inferredcites →https://doi.org/10.2139/ssrn.3562570openalex-snapshot
Spillover of COVID-19: Impact on the Global Economy
inferredcites →https://doi.org/10.21511/ppm.15(2-2).2017.10openalex-snapshot
Social media marketing and business competitiveness: evidence from South African tourism SMMEs
inferredcites →https://doi.org/10.22495/cocv13i4c4p13openalex-snapshot
SMEs and social media opportunities: An organizational outlook
inferredcites →https://doi.org/10.2307/249008openalex-snapshot
Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology
inferredcites →https://doi.org/10.2307/30036540openalex-snapshot
User Acceptance of Information Technology: Toward A Unified View1
inferredcites →https://doi.org/10.2307/41410412openalex-snapshot
Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1
inferredcites →https://doi.org/10.26784/sbir.v5i2.392openalex-snapshot
Exploring social media usage as a communication channel among independent food retailer SMEs in South Africa
inferredcites →https://doi.org/10.30892/gtg.31321-544openalex-snapshot
COVID-19 TOURISM IMPACTS IN SOUTH AFRICA: GOVERNMENT AND INDUSTRY RESPONSES
inferredcites →https://doi.org/10.35683/jcm20065.96openalex-snapshot
Social media marketing and customer engagement : a focus on small and medium enterprises (SMEs) in South Africa
inferredcites →https://doi.org/10.3991/ijet.v15i01.11453openalex-snapshot
The Challenges of Adopting M-Learning Assistive Technologies for Visually Impaired Learners in Higher Learning Institution in Tanzania
inferredcites →https://doi.org/10.4102/sajems.v22i1.2780openalex-snapshot
Use of social media in Free State tourism small, medium and micro enterprises to widen business networks for competitiveness
inferredcites →https://doi.org/10.5116/ijme.4dfb.8dfdopenalex-snapshot
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inferredcites →https://doi.org/10.5585/ijsm.v12i1.1962openalex-snapshot
Social Media and Business: A Delphi Study
inferredcites →https://doi.org/10.5590/jsbhs.2020.14.1.15openalex-snapshot
Social Media Marketing Adoption Strategies: An Exploratory Multiple Case Study of Landscape Industry Small Businesses
inferredcites →https://doi.org/10.7748/ns.29.31.44.e8681openalex-snapshot
Quantitative research

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Incoming claims: where this work appears in other papers’ reference lists and arguments.

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inferred← citeshttps://doi.org/10.1108/ijssp-01-2025-0009openalex-snapshot
Success level of rural SMEs amid crisis: weaving through a dynamic business terrain
inferred← citeshttps://doi.org/10.1109/eset60968.2023.00020openalex-snapshot
Perish or Prosper? The Challenges and Opportunities for Rural Micro and Small Enterprises in the COVID-19 Pandemic Crisis -The Role of E-Commerce
inferred← citeshttps://doi.org/10.12677/ecl.2024.132383openalex-snapshot
The Impact of Social Media on Business Marketing—Literature Visualization Analysis Based on CiteSpace
inferred← citeshttps://doi.org/10.15421/192401openalex-snapshot
Preference Digital Wallet by Generation Z with the Unified Theory of Acceptance and Use of Technology 2 (UTAUT 2) Model Approach and Perceived Risk
inferred← citeshttps://doi.org/10.3145/epi.2025.ene.34204openalex-snapshot
Digital Information Behaviour and Social Media Use among Thai Health and Beauty SMEs: A Mixed-Method Study Using Rough Set e-Delphi and SEM
inferred← citeshttps://doi.org/10.32983/2222-0712-2023-4-32-40openalex-snapshot
Demystifying Customer Perception of Electric Vehicle Adoption in South Africa Using the Technology Acceptance Model
inferred← citeshttps://doi.org/10.33386/593dp.2022.5-1.1124openalex-snapshot
Comercio electrónico en redes sociales: un análisis del rendimiento comercial de las microempresas de Tungurahua
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Factors Affecting Demand and Supply in the Housing Market: A Study on Three Major Cities in Turkey
inferred← citeshttps://doi.org/10.3390/platforms4020008openalex-snapshot
Platform-Mediated Crisis Policy and Entrepreneurial Ecosystem Resilience: Evidence from Western Cape SMME Support
inferred← citeshttps://doi.org/10.36096/ijbes.v7i2.784openalex-snapshot
Survival strategies and failure of SMMEs during the COVID-19 pandemic in Africa: secondary data
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The Patterns of Business Analytics Adoption in US SMEs: A Qualitative Approach
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