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Spillover Effects of Ingredient Branding Strategies on Brand Choice: A Field Study

https://doi.org/10.2139/ssrn.2016825
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What this work says

Outgoing claims: the papers this work cites, builds on, or argues with.

inferredcites →https://doi.org/10.1007/978-3-642-04214-0openalex-extracted
Ingredient Branding
inferredcites →https://doi.org/10.1023/a:1008143526174openalex-extracted
Multiple-Category Decision-Making: Review and Synthesis
inferredcites →https://doi.org/10.1023/b:mark.0000047390.01552.a2openalex-extracted
Building Brands through Brand Alliances: Does a Second Ally Help?
inferredcites →https://doi.org/10.1037//0021-9010.73.3.421openalex-extracted
Self-generated validity and other effects of measurement on belief, attitude, intention, and behavior.
inferredcites →https://doi.org/10.1037//0022-3514.45.5.961openalex-extracted
Cognitive processes in the revision of stereotypic beliefs.
inferredcites →https://doi.org/10.1037/0022-3514.45.5.961openalex-extracted
Cognitive processes in the revision of stereotypic beliefs.
inferredcites →https://doi.org/10.1086/209080openalex-extracted
Dimensions of Consumer Expertise
inferredcites →https://doi.org/10.1086/209214openalex-extracted
The Role of Attitude Accessibility in the Attitude-to-Behavior Process
inferredcites →https://doi.org/10.1177/002224298204600108openalex-extracted
Information Response Models: An Integrated Approach
inferredcites →https://doi.org/10.1177/002224379202900302openalex-extracted
The Effects of Brand Extensions on Market Share and Advertising Efficiency
inferredcites →https://doi.org/10.1177/002224379603300407openalex-extracted
Composite Branding Alliances: An Investigation of Extension and Feedback Effects
inferredcites →https://doi.org/10.1177/002224379803500105openalex-extracted
Is a Company Known by the Company it Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes
inferredcites →https://doi.org/10.1177/002224379803500305openalex-extracted
An Empirical Analysis of Umbrella Branding
inferredcites →https://doi.org/10.1177/002224379903600209openalex-extracted
Signaling Unobservable Product Quality through a Brand Ally
inferredcites →https://doi.org/10.1177/002224379903600407openalex-extracted
Investigating Household State Dependence Effects across Categories
inferredcites →https://doi.org/10.1287/mksc.17.2.91openalex-extracted
Similarities in Choice Behavior Across Product Categories
inferredcites →https://doi.org/10.1287/mksc.2.3.203openalex-extracted
A Logit Model of Brand Choice Calibrated on Scanner Data
inferredcites →https://doi.org/10.1509/jmkg.65.4.1.18388openalex-extracted
The Impact of Brand Extension Introduction on Choice
inferredcites →https://doi.org/10.1509/jmkg.66.1.73.18450openalex-extracted
The Effects of Ingredient Branding Strategies on Host Brand Extendibility
inferredcites →https://doi.org/10.1509/jmkg.69.3.1.66358openalex-extracted
The Impact of Cobranding on Customer Evaluation of Brand Counterextensions
inferredcites →https://doi.org/10.1509/jmkr.42.2.233.62288openalex-extracted
Cross-Selling Sequentially Ordered Products: An Application to Consumer Banking Services
inferredcites →https://doi.org/10.2307/3151913openalex-extracted
inferredcites →https://doi.org/10.2307/3152010openalex-extracted
Measuring the Dynamic Effects of Promotions on Brand Choice
inferredcites →https://doi.org/10.2307/3152031openalex-extracted
Consumer Processing of Product Trial and the Influence of Prior Advertising: A Structural Modeling Approach
inferredcites →https://doi.org/10.2307/3152216openalex-extracted
inferredcites →https://doi.org/10.5860/choice.48-3369openalex-extracted
Ingredient branding: making the invisible visible
inferredcites →https://doi.org/10.1177/002224379903600103openalex-snapshot
Making Complementary Choices in Consumption Episodes: Highlighting versus Balancing

What points at this work

Incoming claims: where this work appears in other papers’ reference lists and arguments.

inferred← citeshttps://doi.org/10.3390/su12219061openalex-snapshot
Eco-Packaging and its Market Performance: UPC-level Sales, Brand Spillover Effects, and Curvilinearity
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