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Soccer Sponsor: Fan or Businessman?

https://doi.org/10.2139/ssrn.2403716
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Outgoing claims: the papers this work cites, builds on, or argues with.

inferredcites →https://doi.org/10.1007/s00181-009-0323-5openalex-extracted
Q-theory of investment and earnings retentions—evidence from Scandinavia
inferredcites →https://doi.org/10.1016/j.indmarman.2004.09.003openalex-extracted
Examining important relationship quality constructs of the focal sponsorship exchange
inferredcites →https://doi.org/10.1016/j.jbusres.2012.05.010openalex-extracted
Sponsorship and shareholder value: A re-examination and extension
inferredcites →https://doi.org/10.1016/j.qref.2005.11.007openalex-extracted
Financial development and dynamic investment behavior: Evidence from panel VAR
inferredcites →https://doi.org/10.1017/s0021849905050440openalex-extracted
An IMC Approach to Event Marketing: The Effects of Sponsorship and Experience on Customer Attitudes
inferredcites →https://doi.org/10.1080/00913367.1995.10673481openalex-extracted
Brand Equity, Brand Preference, and Purchase Intent
inferredcites →https://doi.org/10.1080/00913367.1998.10673539openalex-extracted
An International Review of Sponsorship Research
inferredcites →https://doi.org/10.1080/00913367.2001.10673636openalex-extracted
Exploring Managers' Perceptions of the Impact of Sponsorship on Brand Equity
inferredcites →https://doi.org/10.1080/0261436042000183695openalex-extracted
Conceptualization and alternate operationalizations of the measurement of sponsorship effectiveness in sport
inferredcites →https://doi.org/10.1080/1351847x.2012.659268openalex-extracted
Football championships and jersey sponsors’ stock prices: an empirical investigation
inferredcites →https://doi.org/10.1080/13527260701852557openalex-extracted
Sport sponsorship, team support and purchase intentions
inferredcites →https://doi.org/10.1108/ijsms-02-04-2001-b007openalex-extracted
Successful Sport Sponsorship: Lessons from Association Football - The Role of Research
inferredcites →https://doi.org/10.1111/j.1540-6261.2007.01262.xopenalex-extracted
Sports Sentiment and Stock Returns
inferredcites →https://doi.org/10.1123/jsm.27.4.288openalex-extracted
Sport Sponsorship: The Relationship Between Team Loyalty, Sponsorship Awareness, Attitude Toward the Sponsor, and Purchase Intentions
inferredcites →https://doi.org/10.1123/ssj.29.3.306openalex-extracted
Saturday Night’s Alright for Tweeting: Cultural Citizenship, Collective Discussion, and the New Media Consumption/Production of Hockey Day in Canada
inferredcites →https://doi.org/10.1177/0092070305277385openalex-extracted
The Relationship Between Major-League Sports' Official Sponsorship Announcements and the Stock Prices of Sponsoring Firms
inferredcites →https://doi.org/10.1177/155862351200700303openalex-extracted
The Sponsorship Effect: Do Sport Sponsorship Announcements Impact the Firm Value of Sponsoring Firms?
inferredcites →https://doi.org/10.1257/aer.91.5.1263openalex-extracted
Financing Investment
inferredcites →https://doi.org/10.2139/ssrn.677103openalex-extracted
inferredcites →https://doi.org/10.2501/jar-41-1-9-15openalex-extracted
Assessing the Market Value of Sponsoring: Corporate Olympic Sponsorships
inferredcites →https://doi.org/10.2501/jar.42.6.16openalex-extracted
Corporate Stadium Sponsorships, Signalling Theory, Agency Conflicts and Shareholder Wealth
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