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Commentaries and Rejoinder to “Marketing and Firm Value: Metrics, Methods, Findings, and Future Directions”: Linking Marketing Actions to Value Creation and Firm Value: Insights from Accounting Research
Information Technology Governance in Information Technology Investment Decision Processes: The Impact of Investment Characteristics, External Environment, and Internal Context1
Impacts de la valeur des marques sur la performance de marché des entreprises : une étude du rôle des analystes financiers
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