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Empirical Models of Manufacturer-Retailer Interaction: A Review and Agenda for Future Research
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Outgoing claims: the papers this work cites, builds on, or argues with.
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Optimal Advertising and Optimal Quality
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Do loyalty programs really enhance behavioral loyalty? An empirical analysis accounting for self-selecting members
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The current and future sales impact of a retail frequency reward program
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How retailer and competitor decisions drive the long-term effectiveness of manufacturer promotions for fast moving consumer goods
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Why is Assortment Planning so Difficult for Retailers? A Framework and Research Agenda
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Effective category management depends on the role of the category☆
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Loyalty programs and their impact on repeat-purchase loyalty patterns
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The Impact of Frequent Shopper Programs in Grocery Retailing
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Assessing Supermarket Product-Line Decisions: The Impact of Slotting Fees
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Does Store Brand Patronage Improve Store Patronage?
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Experience-weighted Attraction Learning in Normal Form Games
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Does Advertising Lower Consumer Prices?
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An Analysis of the Tradeoff between Advertising and Price Discounting
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How T.V. Advertising Works: A Meta-Analysis of 389 Real World Split Cable T.V. Advertising Experiments
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A Characterization of Retailer Response to Manufacturer Trade Deals
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Implications of Loyalty Program Membership and Service Experiences for Customer Retention and Value
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Who Benefits from Store Brand Entry?
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Own-Brand and Cross-Brand Retail Pass-Through
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Comment—Cross-Brand Pass-Through: Fact or Artifact?
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Measuring Brand Value in an Equilibrium Framework
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Channel Pass-Through of Trade Promotions
inferredcites →https://doi.org/10.1287/mksc.14.3.g151openalex-extracted
Empirical Generalizations About the Impact of Advertising on Price Sensitivity and Price
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Decision-Making Under Uncertainty: Capturing Dynamic Brand Choice Processes in Turbulent Consumer Goods Markets
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Manufacturer-Retailer Channel Interactions and Implications for Channel Power: An Empirical Investigation of Pricing in a Local Market
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Individual Marketing with Imperfect Targetability
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Structural Analysis of Manufacturer Pricing in the Presence of a Strategic Retailer
inferredcites →https://doi.org/10.1287/mksc.22.1.16.12844openalex-extracted
Creating Win–Win Trade Promotions: Theory and Empirical Analysis of Scan-Back Trade Deals
inferredcites →https://doi.org/10.1287/mnsc.1080.0861openalex-extracted
Research Note—Are Store-Brand Buyers Store Loyal? An Empirical Investigation
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Competitive Price Discrimination Strategies in a Vertical Channel Using Aggregate Retail Data
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Pursuing the Value-Conscious Consumer: Store Brands versus National Brand Promotions
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An Empirical Analysis of the Determinants of Retail Margins: The Role of Store-Brand Share
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Building Store Loyalty through Store Brands
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A Bargaining Theory of Distribution Channels
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The Influence of Loyalty Programs and Short-Term Promotions on Customer Retention
inferredcites →https://doi.org/10.1509/jmkr.42.1.83.56959openalex-extracted
Retailer, Manufacturers, and Individual Consumers: Modeling the Supply Side in the Ketchup Marketplace
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Assessing the Economic Value of Distribution Channels: An Application to the Personal Computer Industry
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Bounded Rationality in Pricing under State-Dependent Demand: Do Firms Look Ahead, and if So, How Far?
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Optimal Marketing Strategies for a Customer Data Intermediary
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The Effectiveness of Customized Promotions in Online and Offline Stores
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Proliferating Private-Label Portfolios: How Introducing Economy and Premium Private Labels Influences Brand Choice
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Retail Competition and the Dynamics of Consumer Demand for Tied Goods
inferredcites →https://doi.org/10.2139/ssrn.934970openalex-extracted
Category Captainship: Who Wins Who Loses?
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How Advertising Affects Sales: Meta-Analysis of Econometric Results
inferredcites →https://doi.org/10.2501/jar-40-6-73-78openalex-extracted
Overcontrol in Advertising Experiments
inferredcites →https://doi.org/10.1016/j.ijresmar.2005.09.005openalex-snapshot
An exploratory look at supermarket shopping paths
inferredcites →https://doi.org/10.1093/joclec/nhm030openalex-snapshot
USING RETAIL DATA FOR UPSTREAM MERGER ANALYSIS
inferredcites →https://doi.org/10.1287/mksc.1080.0373openalex-snapshot
Cross-Brand Pass-Through in Supermarket Pricing
inferredcites →https://doi.org/10.1287/mksc.1080.0400openalex-snapshot
Path Data in Marketing: An Integrative Framework and Prospectus for Model Building
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A Larger Slice or a Larger Pie? An Empirical Investigation of Bargaining Power in the Distribution Channel
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