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https://doi.org/10.2139/ssrn.2699889

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Outgoing claims: the papers this work cites, builds on, or argues with.

inferredcites →https://doi.org/10.1108/17410380810843471openalex-extracted

inferredcites →https://doi.org/10.1108/17410381111102199openalex-extracted

inferredcites →https://doi.org/10.1509/jmkg.68.1.73.24037openalex-extracted

inferredcites →https://doi.org/10.1016/j.pursup.2005.10.004openalex-extracted

inferredcites →https://doi.org/10.1016/j.indmarman.2005.01.004openalex-extracted

inferredcites →https://doi.org/10.1108/13598541211258573openalex-extracted

inferredcites →https://doi.org/10.2753/mis0742-1222230409openalex-extracted

inferredcites →https://doi.org/10.1002/(sici)1097-0266(200003)21:3<369::aid-smj93>3.0.co;2-mopenalex-extracted

inferredcites →https://doi.org/10.1016/j.jom.2004.07.009openalex-extracted

inferredcites →https://doi.org/10.1108/01443570810895302openalex-extracted

inferredcites →https://doi.org/10.1177/0149206309343469openalex-extracted

inferredcites →https://doi.org/10.1007/s10551-010-0561-7openalex-extracted

inferredcites →https://doi.org/10.1016/j.jom.2007.08.002openalex-extracted

inferredcites →https://doi.org/10.1108/ijopm-10-2011-0362openalex-extracted

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