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An Assessment of Transaction Marketing Strategy within It’s Theoretical and Practical Context

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What this work says

Outgoing claims: the papers this work cites, builds on, or argues with.

inferredcites →https://doi.org/10.1016/0969-5931(95)00018-6openalex-extracted

The evolution of relationship marketing

inferredcites →https://doi.org/10.1016/0969-5931(95)90007-1openalex-extracted

Relationship marketing: Bringing quality, customer service and marketing together

inferredcites →https://doi.org/10.1016/b978-0-7506-4616-1.50012-9openalex-extracted

Managing service quality

inferredcites →https://doi.org/10.1108/09564239410074349openalex-extracted

Making Relationship Marketing Operational

inferredcites →https://doi.org/10.14254/2071-789x.2009/2-1/12openalex-extracted

DEVELOPING BUSINESS PARTNERSHIP ON THE BASIS OF INTERNAL MARKETING

inferredcites →https://doi.org/10.14254/2071-789x.2009/2-2/1openalex-extracted

BRANDING STRATEGIES DURING ECONOMIC CRISIS: AVOIDING THE EROSION

inferredcites →https://doi.org/10.14254/2071-789x.2013/6-2/2openalex-extracted

The Public Handshake, the Pushed Gossip and the Healthcare Marketing

inferredcites →https://doi.org/10.4135/9781446252062openalex-extracted

Relationship Marketing: Theory and Practice

What points at this work

Incoming claims: where this work appears in other papers’ reference lists and arguments.

inferred← citeshttps://doi.org/10.24176/jsmb.v3i2.10818openalex-snapshot

PENGARUH PERSEPSI HARGA, PROMOSI LANGSUNG DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN TABUNGAN EMAS PADA PT PEGADAIAN CABANG KUDUS

inferred← citeshttps://doi.org/10.36923/ijsser.v8i1.342openalex-snapshot

Evaluating The Success of New FMCG Products In Traditional Markets: Based on The Quality of Buyer-Seller Relationships

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