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Immediate and Continued Effects of App Real-Time Targeting along Customer Shopping Journey: A Field Experiment

https://doi.org/10.2139/ssrn.3931110
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Outgoing claims: the papers this work cites, builds on, or argues with.

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The impact of advertising along the conversion funnel
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Personalized mobile marketing strategies
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Privacy concerns for mobile app download: An elaboration likelihood model perspective
inferredcites →https://doi.org/10.1016/j.ijinfomgt.2019.05.010openalex-extracted
Mobile users’ information privacy concerns and the role of app permission requests
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Likelihood to abort an online transaction: influences from cognitive evaluations, attitudes, and behavioral variables
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Personal involvement as a determinant of argument-based persuasion.
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Personal involvement as a determinant of argument-based persuasion.
inferredcites →https://doi.org/10.1080/07421222.2019.1598696openalex-extracted
Mobile Time-Based Targeting: Matching Product-Value Appeal to Time of Day
inferredcites →https://doi.org/10.1080/07421222.2020.1759922openalex-extracted
Effectiveness of Location-Based Advertising and the Impact of Interface Design
inferredcites →https://doi.org/10.1080/07421222.2021.1912935openalex-extracted
Effectiveness of Integrated Offline-and-Online Promotions in Omnichannel Targeting: A Randomized Field Experiment
inferredcites →https://doi.org/10.1086/209265openalex-extracted
Elaborating on Elaboration: The Distinction between Relational and Item- Specific Elaboration
inferredcites →https://doi.org/10.1086/209432openalex-extracted
Effects of Self-Referencing on Persuasion
inferredcites →https://doi.org/10.1086/504136openalex-extracted
Shopping Goals, Goal Concreteness, and Conditional Promotions
inferredcites →https://doi.org/10.1086/678052openalex-extracted
Lucky Loyalty: The Effect of Consumer Effort on Predictions of Randomly Determined Marketing Outcomes
inferredcites →https://doi.org/10.1108/09564230210425340openalex-extracted
The effects of incentives, deal proneness, satisfaction and tie strength on word‐of‐mouth behaviour
inferredcites →https://doi.org/10.1177/0022242920959043openalex-extracted
The Double-Edged Effects of E-Commerce Cart Retargeting: Does Retargeting Too Early Backfire?
inferredcites →https://doi.org/10.1177/0022243718817513openalex-extracted
Targeted Promotions on an E-Book Platform: Crowding Out, Heterogeneity, and Opportunity Costs
inferredcites →https://doi.org/10.1287/isre.1050.0058openalex-extracted
Web Personalization as a Persuasion Strategy: An Elaboration Likelihood Model Perspective
inferredcites →https://doi.org/10.1287/isre.1090.0260openalex-extracted
The Effect of Online Privacy Information on Purchasing Behavior: An Experimental Study
inferredcites →https://doi.org/10.1287/isre.1120.0453openalex-extracted
How Is the Mobile Internet Different? Search Costs and Local Activities
inferredcites →https://doi.org/10.1287/isre.13.1.36.97openalex-extracted
An Empirical Examination of the Concern for Information Privacy Instrument
inferredcites →https://doi.org/10.1287/isre.2015.0600openalex-extracted
Research Commentary—Informing Privacy Research Through Information Systems, Psychology, and Behavioral Economics: Thinking Outside the “APCO” Box
inferredcites →https://doi.org/10.1287/isre.2018.0792openalex-extracted
Seizing the Commuting Moment: Contextual Targeting Based on Mobile Transportation Apps
inferredcites →https://doi.org/10.1287/isre.2018.0814openalex-extracted
Why Do Stores Drive Online Sales? Evidence of Underlying Mechanisms from a Multichannel Retailer
inferredcites →https://doi.org/10.1287/isre.2018.0831openalex-extracted
Personalized Mobile Targeting with User Engagement Stages: Combining a Structural Hidden Markov Model and Field Experiment
inferredcites →https://doi.org/10.1287/isre.2019.0877openalex-extracted
Trade-Offs in Online Advertising: Advertising Effectiveness and Annoyance Dynamics Across the Purchase Funnel
inferredcites →https://doi.org/10.1287/mksc.1030.0040openalex-extracted
Long-Run Effects of Promotion Depth on New Versus Established Customers: Three Field Studies
inferredcites →https://doi.org/10.1287/mksc.1040.0110openalex-extracted
Promotion Effect on Endogenous Consumption
inferredcites →https://doi.org/10.1287/mksc.2015.0905openalex-extracted
Mobile Ad Effectiveness: Hyper-Contextual Targeting with Crowdedness
inferredcites →https://doi.org/10.1287/mksc.2017.1044openalex-extracted
Sunny, Rainy, and Cloudy with a Chance of Mobile Promotion Effectiveness
inferredcites →https://doi.org/10.1287/mksc.2020.1232openalex-extracted
The Impact of Coupons on the Visit-to-Purchase Funnel
inferredcites →https://doi.org/10.1287/mnsc.2014.1951openalex-extracted
Integration of Online and Offline Channels in Retail: The Impact of Sharing Reliable Inventory Availability Information
inferredcites →https://doi.org/10.1287/mnsc.2016.2684openalex-extracted
Offline Showrooms in Omnichannel Retail: Demand and Operational Benefits
inferredcites →https://doi.org/10.1287/mnsc.2017.2764openalex-extracted
Competitive Strategies for Brick-and-Mortar Stores to Counter “Showrooming”
inferredcites →https://doi.org/10.1287/mnsc.2018.3188openalex-extracted
Mobile Targeting Using Customer Trajectory Patterns
inferredcites →https://doi.org/10.1287/mnsc.2019.3492openalex-extracted
Consumer Return Policies in Omnichannel Operations
inferredcites →https://doi.org/10.1287/msom.2016.0593openalex-extracted
Online and Offline Information for Omnichannel Retailing
inferredcites →https://doi.org/10.1509/jm.12.0338openalex-extracted
Price Promotion for Emotional Impact
inferredcites →https://doi.org/10.1509/jm.17.0113openalex-extracted
Device Switching in Online Purchasing: Examining the Strategic Contingencies
inferredcites →https://doi.org/10.1509/jmr.13.0341openalex-extracted
Where, When, and how Long: Factors that Influence the Redemption of Mobile Phone Coupons
inferredcites →https://doi.org/10.1509/jmr.13.0503openalex-extracted
Which Products Are Best Suited to Mobile Advertising? A Field Study of Mobile Display Advertising Effects on Consumer Attitudes and Intentions
inferredcites →https://doi.org/10.1509/jmr.14.0229openalex-extracted
Geo-Conquesting: Competitive Locational Targeting of Mobile Promotions
inferredcites →https://doi.org/10.1509/jmr.14.0518openalex-extracted
Can Offline Stores Drive Online Sales?
inferredcites →https://doi.org/10.2139/ssrn.2884190openalex-extracted
Omnichannel Promotion Effectiveness
inferredcites →https://doi.org/10.2307/20650295openalex-extracted
Adoption of Electronic Health Records in the Presence of Privacy Concerns: The Elaboration Likelihood Model and Individual Persuasion1
inferredcites →https://doi.org/10.2307/249477openalex-extracted
Information Privacy: Measuring Individuals’ Concerns About Organizational Practices1
inferredcites →https://doi.org/10.2307/25148715openalex-extracted
The Personalization Privacy Paradox: An Empirical Evaluation of Information Transparency and the Willingness to be Profiled Online for Personalization1
inferredcites →https://doi.org/10.2307/25148755openalex-extracted
Influence Processes for Information Technology Acceptance: An Elaboration Likelihood Model1
inferredcites →https://doi.org/10.2307/3250921openalex-extracted
Understanding Information Systems Continuance: An Expectation-Confirmation Model1
inferredcites →https://doi.org/10.2753/joa0091-3367360209openalex-extracted
A Market-Oriented Approach to Responsibly Managing Information Privacy Concerns in Direct Marketing
inferredcites →https://doi.org/10.2753/joa0091-3367380405openalex-extracted
Consumer Privacy Concerns and Preference for Degree of Regulatory Control
inferredcites →https://doi.org/10.2753/mis0742-1222260306openalex-extracted
Trust-Assuring Arguments in B2C E-commerce: Impact of Content, Source, and Price on Trust
inferredcites →https://doi.org/10.48550/arxiv.2102.05506openalex-extracted
inferredcites →https://doi.org/10.1509/jmkg.64.4.65.18071openalex-snapshot
A Benefit Congruency Framework of Sales Promotion Effectiveness
inferredcites →https://doi.org/10.25300/misq/2022/16201openalex-snapshot
Empowering Patients Using Smart Mobile Health Platforms: Evidence From a Randomized Field Experiment
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