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The Integrated Marketing Communication and Trust Influence on Purchasing Intention of Digital Salak through Mobile Banking Customer of Government Savings Bank Sector 5: Testing the Role of Technology Acceptance as a Mediator Variable

https://doi.org/10.2139/ssrn.3998411
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What this work says

Outgoing claims: the papers this work cites, builds on, or argues with.

inferredcites →https://doi.org/10.1016/j.chb.2009.10.013openalex-extracted
An empirical examination of factors influencing the intention to use mobile payment
inferredcites →https://doi.org/10.1037/0022-3514.51.6.1173openalex-extracted
inferredcites →https://doi.org/10.1177/109019817500300201openalex-extracted
A Theoretical Analysis of Selected Factors Important to Health Education Strategies
inferredcites →https://doi.org/10.2307/249008openalex-extracted
Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology
inferredcites →https://doi.org/10.1037//0022-3514.51.6.1173openalex-snapshot
The moderator-mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations.

What points at this work

Incoming claims: where this work appears in other papers’ reference lists and arguments.

inferred← citeshttps://doi.org/10.1108/978-1-83753-096-020231013openalex-snapshot
Subjective Norms and Behavioural Intention of E-Banking Adoption: Mediating Role of Perceived Usefulness
inferred← citeshttps://doi.org/10.4018/979-8-3693-9230-0.ch015openalex-snapshot
Please Don't Stop the Music!
inferred← citeshttps://doi.org/10.53730/ijhs.v6ns2.7122openalex-snapshot
relationship between transformational leadership and the unified theory of acceptance and use of technology through self-efficacy
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