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Die Auslandsmontage als Markteintritts- und Marktbearbeitungsstrategie der Automobilhersteller

https://doi.org/10.2139/ssrn.4621540
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Koalitionen und globale Strategien
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Das Konzept der Internationalisierung im Spannungsfeld zwischen praktischer Relevanz und theoretischer Unschärfe
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Spektrum kooperativer Internationalisierungsformen
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Grundlagen des internationalen Kooperationsmanagements
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ExpertInneninterviews — vielfach erprobt, wenig bedacht
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Internationalisierung und Organisation
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Unternehmensbewertung im Rahmen von Cross-Border-Akquisitionen
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Internationale Produkt- und Programmpolitik
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Unternehmensbewertung im Rahmen von Cross-Border-Akquisitionen
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Automobil-Logistik: Netzwerke statt Insel-Lösungen
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Modulare Organisationsstrukturen internationaler Unternehmensnetzwerke
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Das Produktionsnetzwerk des VW-Konzerns und die Versorgung der Überseewerke
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Marketing
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Qualitative Inhaltsanalyse
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Logistikgerechte Produktentwicklung
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