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https://doi.org/10.2139/ssrn.4626449

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Outgoing claims: the papers this work cites, builds on, or argues with.

inferredcites →https://doi.org/10.1016/j.dss.2021.113491openalex-extracted
Broad or exact? Search Ad matching decisions with keyword specificity and position
inferredcites →https://doi.org/10.1016/j.ijresmar.2016.03.001openalex-extracted
Mapping the customer journey: Lessons learned from graph-based online attribution modeling
inferredcites →https://doi.org/10.1038/s41746-021-00395-7openalex-extracted
Vaccine advertising: preach to the converted or to the unaware?
inferredcites →https://doi.org/10.1145/3184558.3186583openalex-extracted
Post Purchase Search Engine Marketing
inferredcites →https://doi.org/10.1145/3292500.3330753openalex-extracted
Understanding Consumer Journey using Attention based Recurrent Neural Networks
inferredcites →https://doi.org/10.1287/mnsc.1040.0153openalex-extracted
Dynamic Conversion Behavior at E-Commerce Sites
inferredcites →https://doi.org/10.1287/mnsc.1040.0194openalex-extracted
On the Depth and Dynamics of Online Search Behavior
inferredcites →https://doi.org/10.1287/mnsc.2014.1951openalex-extracted
Integration of Online and Offline Channels in Retail: The Impact of Sharing Reliable Inventory Availability Information
inferredcites →https://doi.org/10.1287/mnsc.2016.2666openalex-extracted
Local Market Characteristics and Online-to-Offline Commerce: An Empirical Analysis of Groupon
inferredcites →https://doi.org/10.1509/jmr.13.0277openalex-extracted
Effects of Internet Display Advertising in the Purchase Funnel: Model-Based Insights from a Randomized Field Experiment
inferredcites →https://doi.org/10.2139/ssrn.2149095openalex-extracted
inferredcites →https://doi.org/10.2139/ssrn.2158421openalex-extracted
Media Exposure through the Funnel: A Model of Multi-Stage Attribution
inferredcites →https://doi.org/10.2139/ssrn.2685167openalex-extracted
inferredcites →https://doi.org/10.2139/ssrn.2760687openalex-extracted
inferredcites →https://doi.org/10.2139/ssrn.2847631openalex-extracted
Retargeting Ads for Shopping Cart Recovery: Evidence from Online Field Experiments
inferredcites →https://doi.org/10.2139/ssrn.2920953openalex-extracted
inferredcites →https://doi.org/10.25300/misq/2022/15524openalex-extracted
Are We There Yet? Analyzing Progress in the Conversion Funnel Using the Diversity of Searched Products
inferredcites →https://doi.org/10.69645/xtpo7046openalex-extracted
Search engine marketing
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