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Effectiveness of Advertising Campaigns on Short-Form Video Social Platforms: An Empirical Analysis through a Large-Scale Randomized Field Experiment on ByteDance

https://doi.org/10.2139/ssrn.4641827
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Outgoing claims: the papers this work cites, builds on, or argues with.

inferredcites →https://doi.org/10.1017/cbo9781139025751openalex-extracted
Causal Inference for Statistics, Social, and Biomedical Sciences
inferredcites →https://doi.org/10.1177/0022242920913236openalex-extracted
Inefficiencies in Digital Advertising Markets
inferredcites →https://doi.org/10.1287/mksc.1110.0658openalex-extracted
Measuring the Lifetime Value of Customers Acquired from Google Search Advertising
inferredcites →https://doi.org/10.1287/mksc.2018.1135openalex-extracted
A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook
inferredcites →https://doi.org/10.1287/mksc.2020.1240openalex-extracted
Social Advertising Effectiveness Across Products: A Large-Scale Field Experiment
inferredcites →https://doi.org/10.1287/mksc.2022.1413openalex-extracted
Close Enough? A Large-Scale Exploration of Non-Experimental Approaches to Advertising Measurement
inferredcites →https://doi.org/10.1509/jmr.15.0297openalex-extracted
Ghost Ads: Improving the Economics of Measuring Online Ad Effectiveness
inferredcites →https://doi.org/10.2307/2951620openalex-extracted
Identification and Estimation of Local Average Treatment Effects
inferredcites →https://doi.org/10.3386/w20171openalex-extracted
Consumer Heterogeneity and Paid Search Effectiveness: A Large Scale Field Experiment
inferredcites →https://doi.org/10.3982/ecta12423openalex-extracted
Consumer Heterogeneity and Paid Search Effectiveness: A Large-Scale Field Experiment
inferredcites →https://doi.org/10.48550/arxiv.2201.07055openalex-extracted
Close Enough? A Large-Scale Exploration of Non-Experimental Approaches to Advertising Measurement
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