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Branding through responsibility: the advertising impact of CSR activities in the Korean instant noodles market

https://doi.org/10.2139/ssrn.4658975
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Outgoing claims: the papers this work cites, builds on, or argues with.

inferredcites →https://doi.org/10.1007/s10551-016-3273-9openalex-extracted
Permanency of CSR Activities and Firm Value
inferredcites →https://doi.org/10.1016/j.ecolecon.2018.01.004openalex-extracted
Under Which Conditions Are Consumers Ready to Boycott or Buycott? The Roles of Hedonism and Simplicity
inferredcites →https://doi.org/10.1016/j.ijhm.2013.05.009openalex-extracted
CSR and customer loyalty: The roles of trust, customer identification with the company and satisfaction
inferredcites →https://doi.org/10.1016/j.jbusres.2017.02.005openalex-extracted
Predicting behavioral loyalty through corporate social responsibility: The mediating role of involvement and commitment
inferredcites →https://doi.org/10.1016/j.jbusres.2021.08.032openalex-extracted
Does sustainability sell? The impact of sustainability claims on the success of national brands’ new product introductions
inferredcites →https://doi.org/10.1016/s0191-3085(04)26005-1openalex-extracted
THIRD-PARTY REACTIONS TO EMPLOYEE (MIS)TREATMENT: A JUSTICE PERSPECTIVE
inferredcites →https://doi.org/10.1016/s1573-448x(06)03028-7openalex-extracted
Chapter 28 The Economic Analysis of Advertising
inferredcites →https://doi.org/10.1017/s0266466600005727openalex-extracted
Variance Components Structures for the Extreme-Value and Logistic Distributions with Application to Models of Heterogeneity
inferredcites →https://doi.org/10.1023/a:1022212816261openalex-extracted
What Will Consumers Pay for Social Product Features?
inferredcites →https://doi.org/10.1093/jeea/jvac046openalex-extracted
Firms and Collective Reputation: a Study of the Volkswagen Emissions Scandal
inferredcites →https://doi.org/10.1108/md-07-2020-0964openalex-extracted
Sales response to corporate social irresponsibility and the mitigating role of advertising
inferredcites →https://doi.org/10.1111/j.1430-9134.2003.00419.xopenalex-extracted
Selling to Socially Responsible Consumers: Competition and The Private Provision of Public Goods
inferredcites →https://doi.org/10.1111/j.1745-6606.2005.00006.xopenalex-extracted
The effects of corporate social responsibility and price on consumer responses
inferredcites →https://doi.org/10.1111/joie.12343openalex-extracted
Country Image and Consumer Choice: The Case of the Beer Market during the COVID‐19 Pandemic*
inferredcites →https://doi.org/10.1111/sjoe.12112openalex-extracted
National Sentiment and Consumer Choice: The Iraq War and Sales of US Products in Arab Countries
inferredcites →https://doi.org/10.1162/105864003322309536openalex-extracted
inferredcites →https://doi.org/10.1177/00222429211044155openalex-extracted
The Impact of Corporate Social Responsibility on Brand Sales: An Accountability Perspective
inferredcites →https://doi.org/10.1177/002224377601300404openalex-extracted
Econometric Measurement of the Duration of Advertising Effect on Sales
inferredcites →https://doi.org/10.1257/app.20130034openalex-extracted
Does Merger Simulation Work? Evidence from the Swedish Analgesics Market
inferredcites →https://doi.org/10.1287/mnsc.2014.2038openalex-extracted
Does Corporate Social Responsibility Lead to Superior Financial Performance? A Regression Discontinuity Approach
inferredcites →https://doi.org/10.1287/mnsc.2019.3540openalex-extracted
When Corporate Social Responsibility Backfires: Evidence from a Natural Field Experiment
inferredcites →https://doi.org/10.1287/mnsc.2020.3778openalex-extracted
Consumer Boycotts, Country of Origin, and Product Competition: Evidence from China’s Automobile Market
inferredcites →https://doi.org/10.1287/mnsc.2021.01062openalex-extracted
Corporate Social Responsibility and Consumer Choice: Lessons from the Milk Boycott
inferredcites →https://doi.org/10.2139/ssrn.2146282openalex-extracted
inferredcites →https://doi.org/10.2139/ssrn.3851976openalex-extracted
inferredcites →https://doi.org/10.2139/ssrn.913808openalex-extracted
A Positive Theory of Moral Management, Social Pressure, and Corporate Social Performance
inferredcites →https://doi.org/10.2307/2171802openalex-extracted
Automobile Prices in Market Equilibrium
inferredcites →https://doi.org/10.2307/2600994openalex-extracted
Mergers with Differentiated Products: The Case of the Ready-to-Eat Cereal Industry
inferredcites →https://doi.org/10.2307/3087454openalex-extracted
Market Segmentation and the Sources of Rents from Innovation: Personal Computers in the Late 1980s
inferredcites →https://doi.org/10.3386/w26117openalex-extracted
Firms and Collective Reputation: a Study of the Volkswagen Emissions Scandal
inferredcites →https://doi.org/10.3386/w26222openalex-extracted
Toward an Understanding of Corporate Social Responsibility: Theory and Field Experimental Evidence
inferredcites →https://doi.org/10.3386/w4970openalex-extracted
Valuation of New Goods under Perfect and Imperfect Competition
inferredcites →https://doi.org/10.3386/w5726openalex-extracted
Market Segmentation and the Sources of Rents from Innovation: Personal Computers in the Late 1980's
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