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A Study on ‘Digital Marketing Under the Microscope: A Critical Assessment’

https://doi.org/10.2139/ssrn.4669698
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Outgoing claims: the papers this work cites, builds on, or argues with.

inferredcites →https://doi.org/10.1007/s10799-011-0086-5openalex-extracted
Adoption of social networking sites: an exploratory adaptive structuration perspective for global organizations
inferredcites →https://doi.org/10.1016/j.bushor.2009.03.002openalex-extracted
Social media: The new hybrid element of the promotion mix
inferredcites →https://doi.org/10.1016/j.bushor.2011.01.007openalex-extracted
We’re all connected: The power of the social media ecosystem
inferredcites →https://doi.org/10.1016/j.chb.2012.06.025openalex-extracted
User adoption of social networking sites: Eliciting uses and gratifications through a means–end approach
inferredcites →https://doi.org/10.1016/j.chb.2012.09.007openalex-extracted
The effects of a lack of social recognition on online communication behavior
inferredcites →https://doi.org/10.1016/j.ijinfomgt.2004.12.007openalex-extracted
Usage and effectiveness of online marketing tools among Business-to-Consumer (B2C) firms in Singapore
inferredcites →https://doi.org/10.1016/j.jretai.2011.04.007openalex-extracted
Innovations in Shopper Marketing: Current Insights and Future Research Issues
inferredcites →https://doi.org/10.1016/j.sbspro.2012.09.029openalex-extracted
Psychological and Social Factors that Influence Online Consumer Behavior
inferredcites →https://doi.org/10.1080/15252019.2009.10722164openalex-extracted
Shopping on Social Networking Web Sites
inferredcites →https://doi.org/10.1080/15252019.2011.10722189openalex-extracted
Viral Advertising in Social Media
inferredcites →https://doi.org/10.1108/10662249810211656openalex-extracted
Marketing opportunities in the digital world
inferredcites →https://doi.org/10.1362/026725704773041122openalex-extracted
Digital Content Marketing: A Literature Synthesis
inferredcites →https://doi.org/10.1509/jmkg.73.5.90openalex-extracted
Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site
inferredcites →https://doi.org/10.31208/2618-7353-2019-5-28-35openalex-extracted
Digital transformation in agriculture
inferredcites →https://doi.org/10.33619/2414-2948/61/30openalex-extracted
Digital Transformation of Agriculture
inferredcites →https://doi.org/10.4018/jvcsn.2011040104openalex-extracted
Impact of Blogs on Sales Revenue
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