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Channel Adoption Pathways and Post-Adoption Behavior

https://doi.org/10.2139/ssrn.4747756
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Who are the multichannel shoppers and how do they perform?: Correlates of multichannel shopping behavior
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Key Issues in Multichannel Customer Management: Current Knowledge and Future Directions
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Crafting Integrated Multichannel Retailing Strategies
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The Effects of Adopting and Using a Brand's Mobile Application on Customers’ Subsequent Purchase Behavior
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The Effects of Channel Experiences and Direct Marketing on Customer Retention in Multichannel Settings
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The habitual consumer
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Doubly robust difference-in-differences estimators
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Difference-in-Differences with multiple time periods
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What’s trending in difference-in-differences? A synthesis of the recent econometrics literature
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On the Go: How Mobile Shopping Affects Customer Purchase Behavior
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Microeconometrics
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Constructing a Control Group Using Multivariate Matched Sampling Methods That Incorporate the Propensity Score
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A More Credible Approach to Parallel Trends
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Sales and consumer inventory
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Informational Challenges in Omnichannel Marketing: Remedies and Future Research
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How Physical Stores Enhance Customer Value: The Importance of Product Inspection Depth
inferredcites →https://doi.org/10.1177/0022243720988257openalex-extracted
The Dark Side of Mobile App Adoption: Examining the Impact on Customers’ Multichannel Purchase
inferredcites →https://doi.org/10.1177/002224379803500309openalex-extracted
The Effect of Promotion on Consumption: Buying More and Consuming It Faster
inferredcites →https://doi.org/10.1177/1094670506293559openalex-extracted
Challenges and Opportunities in Multichannel Customer Management
inferredcites →https://doi.org/10.1186/s12889-021-10222-zopenalex-extracted
COVID-19 outbreak in Brazil: adherence to national preventive measures and impact on people’s lives, an online survey
inferredcites →https://doi.org/10.1287/mksc.2015.0923openalex-extracted
Can Marketing Campaigns Induce Multichannel Buying and More Profitable Customers? A Field Experiment
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Changing Their Tune: How Consumers' Adoption of Online Streaming Affects Music Consumption and Discovery
inferredcites →https://doi.org/10.1287/mksc.2019.1169openalex-extracted
Mobile App Introduction and Online and Offline Purchases and Product Returns
inferredcites →https://doi.org/10.1287/mksc.2022.0292openalex-extracted
Browsing the Aisles or Browsing the App? How Online Grocery Shopping is Changing What We Buy
inferredcites →https://doi.org/10.1287/mksc.4.2.147openalex-extracted
Consumer Promotions and the Acceleration of Product Purchases
inferredcites →https://doi.org/10.1287/mnsc.2013.1792openalex-extracted
Dynamics of Consumer Adoption of Financial Innovation: The Case of ATM Cards
inferredcites →https://doi.org/10.1509/jm.11.0297openalex-extracted
Are Multichannel Customers Really more Valuable? The Moderating Role of Product Category Characteristics
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Managing Marketing Communications with Multichannel Customers
inferredcites →https://doi.org/10.1509/jmkg.71.2.114openalex-extracted
Multichannel Shopping: Causes and Consequences
inferredcites →https://doi.org/10.1509/jmkr.45.1.60openalex-extracted
Customer Channel Migration
inferredcites →https://doi.org/10.1509/jppm.25.1.90openalex-extracted
Interventions to Break and Create Consumer Habits
inferredcites →https://doi.org/10.2307/j.ctvcm4j72openalex-extracted
Mostly Harmless Econometrics
inferredcites →https://doi.org/10.3102/0091732x20903302openalex-extracted
Use of Quasi-Experimental Research Designs in Education Research: Growth, Promise, and Challenges
inferredcites →https://doi.org/10.32614/cran.package.matchitopenalex-extracted
MatchIt: Nonparametric Preprocessing for Parametric Causal Inference
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Streaming Reaches Flood Stage: Does Spotify Stimulate or Depress Music Sales?
inferredcites →https://doi.org/10.4337/9781781005224.00017openalex-extracted
Multichannel Customer Management Strategy
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