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Consumer Engagement in Social Media and Management. A Systematic Literature Review of its Contributions and Research Agenda

https://doi.org/10.2139/ssrn.4776002
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Outgoing claims: the papers this work cites, builds on, or argues with.

inferredcites →https://doi.org/10.1002/mar.21312openalex-extracted
Brand engagement in self‐concept and consumer engagement in social media: The role of the source
inferredcites →https://doi.org/10.1007/978-3-319-61985-9_2openalex-extracted
If You Build It Right, They Will Engage: A Study of Antecedent Conditions of Customer Engagement
inferredcites →https://doi.org/10.1007/s11301-022-00278-5openalex-extracted
Mapping the research on the legacy of socialism, individual attitudes, and entrepreneurship: a bibliometric analysis and future research agenda
inferredcites →https://doi.org/10.1007/s11301-023-00337-5openalex-extracted
A systematic literature review on greenwashing and its relationship to stakeholders: state of art and future research agenda
inferredcites →https://doi.org/10.1007/s11575-021-00454-xopenalex-extracted
Research Published in Management International Review from 2006 to 2020: A Bibliometric Analysis and Future Directions
inferredcites →https://doi.org/10.1007/s11747-016-0485-6openalex-extracted
Customer engagement: the construct, antecedents, and consequences
inferredcites →https://doi.org/10.1007/s12525-020-00450-3openalex-extracted
Customer engagement and performance in social media: a managerial perspective
inferredcites →https://doi.org/10.1007/s12599-011-0151-yopenalex-extracted
Internet Social Networking
inferredcites →https://doi.org/10.1007/s13278-013-0098-8openalex-extracted
Online engagement factors on Facebook brand pages
inferredcites →https://doi.org/10.1016/j.chb.2014.04.016openalex-extracted
The roles of brand community and community engagement in building brand trust on social media
inferredcites →https://doi.org/10.1016/j.copsyc.2020.05.003openalex-extracted
Customer engagement in the digital age: a review and research agenda
inferredcites →https://doi.org/10.1016/j.digbus.2022.100028openalex-extracted
Digital transformation and the emergence of the Fintech sector: Systematic literature review
inferredcites →https://doi.org/10.1016/j.digbus.2023.100064openalex-extracted
Satellite fans engagement with social networking sites influence on sport team brand equity: A UGT perspective
inferredcites →https://doi.org/10.1016/j.ijinfomgt.2021.102331openalex-extracted
From user-generated data to data-driven innovation: A research agenda to understand user privacy in digital markets
inferredcites →https://doi.org/10.1016/j.intmar.2013.12.002openalex-extracted
Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation
inferredcites →https://doi.org/10.1016/j.jbusres.2011.07.029openalex-extracted
Consumer engagement in a virtual brand community: An exploratory analysis
inferredcites →https://doi.org/10.1016/j.jbusres.2021.11.014openalex-extracted
Past, present, and future of customer engagement
inferredcites →https://doi.org/10.1016/j.jcps.2009.02.002openalex-extracted
Engaging the consumer: The science and art of the value creation process
inferredcites →https://doi.org/10.1016/j.jik.2020.08.001openalex-extracted
Using Data Sciences in Digital Marketing: Framework, methods, and performance metrics
inferredcites →https://doi.org/10.1016/j.jretconser.2022.103212openalex-extracted
Loyalty programs, loyalty engagement and customer engagement with the company brand: Consumer-centric behavioral psychology insights from three industries
inferredcites →https://doi.org/10.1057/bm.2014.18openalex-extracted
Examining the drivers and brand performance implications of customer engagement with brands in the social media environment
inferredcites →https://doi.org/10.1080/00913367.2017.1405753openalex-extracted
Attracting Comments: Digital Engagement Metrics on Facebook and Financial Performance
inferredcites →https://doi.org/10.1080/0267257x.2015.1134628openalex-extracted
The customer engagement ecosystem
inferredcites →https://doi.org/10.1080/08838151.2016.1164171openalex-extracted
Uses and Gratifications, Journalists’ Twitter Use, and Relational Satisfaction with the Public
inferredcites →https://doi.org/10.1080/0965254x.2011.599493openalex-extracted
Exploring customer brand engagement: definition and themes
inferredcites →https://doi.org/10.1080/13527266.2022.2095581openalex-extracted
Marketing communication in luxury research: a framework-based literature review and research agenda
inferredcites →https://doi.org/10.1080/15332861.2015.1124008openalex-extracted
Linking Customer Engagement to Trust and Word-of-Mouth on Facebook Brand Communities: An Empirical Study
inferredcites →https://doi.org/10.1080/15332861.2021.1905474openalex-extracted
Beyond Social Media Engagement: Holistic Digital Engagement and a Social Identity Perspective
inferredcites →https://doi.org/10.1089/cpb.2007.0056openalex-extracted
MySpace and Facebook: Applying the Uses and Gratifications Theory to Exploring Friend-Networking Sites
inferredcites →https://doi.org/10.1108/00251741211203551openalex-extracted
Customer engagement, buyer‐seller relationships, and social media
inferredcites →https://doi.org/10.1108/01409171211256578openalex-extracted
Customer engagement in a Facebook brand community
inferredcites →https://doi.org/10.1108/09564231211248444openalex-extracted
How to transform consumers into fans of your brand
inferredcites →https://doi.org/10.1108/emjb-10-2019-0126openalex-extracted
The growing complexity of customer engagement: a systematic review
inferredcites →https://doi.org/10.1108/ijchm-02-2018-0108openalex-extracted
Social media, customer engagement and advocacy
inferredcites →https://doi.org/10.1108/jamr-05-2017-0065openalex-extracted
Emotions as predictor for consumer engagement in YouTube advertisement
inferredcites →https://doi.org/10.1108/jamr-11-2022-0225openalex-extracted
A systematic review of meaningful work unifying 20 years of theoretical and substantive contributions (2000–2020)
inferredcites →https://doi.org/10.1108/jhtt-jul-2012-0020openalex-extracted
“Like” and “Check-in”: how hotels utilize Facebook as an effective marketing tool
inferredcites →https://doi.org/10.1108/jpbm-06-2014-0635openalex-extracted
Consumer engagement in online brand communities: a social media perspective
inferredcites →https://doi.org/10.1108/jrim-12-2012-0054openalex-extracted
Social media's slippery slope: challenges, opportunities and future research directions
inferredcites →https://doi.org/10.1108/mip-04-2013-0056openalex-extracted
Brand strategies in social media
inferredcites →https://doi.org/10.1108/mip-10-2016-0193openalex-extracted
Personality factors as predictors of online consumer engagement: an empirical investigation
inferredcites →https://doi.org/10.1108/mrr-07-2017-0218openalex-extracted
Antecedents of relationship between customer and organization developed through social networking sites
inferredcites →https://doi.org/10.1109/access.2021.3121186openalex-extracted
Factors Increasing Consumer Engagement of Branded Content in Instagram
inferredcites →https://doi.org/10.1109/emr.2013.6596535openalex-extracted
Increasing the ROI of social media marketing
inferredcites →https://doi.org/10.1111/ijcs.12605openalex-extracted
Financial literacy: A systematic review and bibliometric analysis
inferredcites →https://doi.org/10.1111/ijcs.12695openalex-extracted
Scientific procedures and rationales for systematic literature reviews (SPAR‐4‐SLR)
inferredcites →https://doi.org/10.1177/0047287514541008openalex-extracted
The Role of Customer Engagement in Building Consumer Loyalty to Tourism Brands
inferredcites →https://doi.org/10.1177/1094670502238915openalex-extracted
What Is the True Value of a Lost Customer?
inferredcites →https://doi.org/10.1177/1094670510375461openalex-extracted
Customer Engagement as a New Perspective in Customer Management
inferredcites →https://doi.org/10.1177/1094670510375599openalex-extracted
Customer Engagement Behavior: Theoretical Foundations and Research Directions
inferredcites →https://doi.org/10.1177/1094670510375602openalex-extracted
Undervalued or Overvalued Customers: Capturing Total Customer Engagement Value
inferredcites →https://doi.org/10.1177/1094670511411703openalex-extracted
Customer Engagement
inferredcites →https://doi.org/10.1177/1096348019895562openalex-extracted
A Decade of Customer Engagement Research in Hospitality and Tourism: A Systematic Review and Research Agenda
inferredcites →https://doi.org/10.1177/22779779241227654openalex-extracted
How to Undertake an Impactful Literature Review: Understanding Review Approaches and Guidelines for High-impact Systematic Literature Reviews
inferredcites →https://doi.org/10.1207/s15327825mcs0301_02openalex-extracted
Uses and Gratifications Theory in the 21st Century
inferredcites →https://doi.org/10.1509/jm.75.1.46openalex-extracted
Referral Programs and Customer Value
inferredcites →https://doi.org/10.1509/jmkg.73.5.90openalex-extracted
Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site
inferredcites →https://doi.org/10.2753/mtp1069-6679200201openalex-extracted
Customer Engagement: Exploring Customer Relationships Beyond Purchase
inferredcites →https://doi.org/10.3390/joitmc6030093openalex-extracted
Innovative Perspective of Marketing Engagement: Enhancing Users’ Loyalty in Social Media through Blogging
inferredcites →https://doi.org/10.3390/joitmc7010065openalex-extracted
The Management of Digital Marketing Strategies in Social Network Services: A Comparison between American and European Organizations
inferredcites →https://doi.org/10.3390/jtaer16070177openalex-extracted
How to Improve Customer Engagement in Social Networks: A Study of Spanish Brands in the Automotive Industry
inferredcites →https://doi.org/10.7441/joc.2020.03.08openalex-extracted
How to Drive Brand Engagement and eWOM Intention in Social Commerce: A Competitive Strategy for the Emerging Market
inferredcites →https://doi.org/10.7441/joc.2022.04.10openalex-extracted
How Does Technology Enable Competitive Advantage? Reviewing State of the Art and Outlining Future Directions
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