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"Looking to the Future and Learning Lessons from the Recent Past." Bibliometric Analysis of B2b Buying Behavior and Customer Value

https://doi.org/10.2139/ssrn.4815653
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Outgoing claims: the papers this work cites, builds on, or argues with.

inferredcites →https://doi.org/10.1007/s11192-009-0146-3openalex-extracted
Software survey: VOSviewer, a computer program for bibliometric mapping
inferredcites →https://doi.org/10.1007/s11747-017-0556-3openalex-extracted
An exploratory study of business-to-business online customer reviews: external online professional communities and internal vendor scorecards
inferredcites →https://doi.org/10.1007/s11747-018-0598-1openalex-extracted
Research in marketing strategy
inferredcites →https://doi.org/10.1016/j.cie.2017.08.033openalex-extracted
Forty years of Computers & Industrial Engineering: A bibliometric analysis
inferredcites →https://doi.org/10.1016/j.emj.2020.04.010openalex-extracted
What is the future of work? A science mapping analysis
inferredcites →https://doi.org/10.1016/j.indmarman.2017.07.017openalex-extracted
The future of B2B marketing theory: A historical and prospective analysis
inferredcites →https://doi.org/10.1016/j.indmarman.2017.07.018openalex-extracted
Relational selling: Past, present and future
inferredcites →https://doi.org/10.1016/j.indmarman.2018.01.023openalex-extracted
The Emergence of Industrial Marketing Management as the Leading Academic Journal in Business-to-Business Marketing
inferredcites →https://doi.org/10.1016/j.indmarman.2018.01.027openalex-extracted
Journal positioning meta-issues as evolving contexts: Organizational marketing at the crossroads
inferredcites →https://doi.org/10.1016/j.indmarman.2018.06.014openalex-extracted
Customer referencing as business actor engagement behavior – Creating value in and beyond triadic settings
inferredcites →https://doi.org/10.1016/j.indmarman.2019.03.004openalex-extracted
Mapping value in business markets: An integrative framework
inferredcites →https://doi.org/10.1016/j.indmarman.2019.05.002openalex-extracted
From transactions to journeys and beyond: The evolution of B2B buying process modeling
inferredcites →https://doi.org/10.1016/j.indmarman.2019.10.002openalex-extracted
Digital mediation in business-to-business marketing: A bibliometric analysis
inferredcites →https://doi.org/10.1016/j.indmarman.2019.10.004openalex-extracted
Value propositions in a digitally transformed world
inferredcites →https://doi.org/10.1016/j.indmarman.2020.05.036openalex-extracted
Customer based execution and strategy: Enhancing the relevance & utilization of B2B scholarship in the C-suite
inferredcites →https://doi.org/10.1016/j.indmarman.2022.04.014openalex-extracted
Managing B2B customer journeys in digital era: Four management activities with artificial intelligence-empowered tools
inferredcites →https://doi.org/10.1016/j.indmarman.2022.05.010openalex-extracted
Leveraging consumer behavior research to forge new insights into B2B buyer behavior: Contextualizing extant research and developing a research agenda
inferredcites →https://doi.org/10.1016/j.indmarman.2023.05.020openalex-extracted
B2B customer journeys: Conceptualization and an integrative framework
inferredcites →https://doi.org/10.1016/j.indmarman.2023.06.004openalex-extracted
Neuroscience in business-to-business marketing research: A literature review, co-citation analysis and research agenda
inferredcites →https://doi.org/10.1016/j.jbusres.2020.12.070openalex-extracted
B2B market segmentation: A systematic review and research agenda
inferredcites →https://doi.org/10.1016/j.jbusres.2021.03.028openalex-extracted
Impact assessment of social media usage in B2B marketing: A review of the literature and a way forward
inferredcites →https://doi.org/10.1016/j.jbusres.2021.04.070openalex-extracted
How to conduct a bibliometric analysis: An overview and guidelines
inferredcites →https://doi.org/10.1016/j.jbusres.2022.06.059openalex-extracted
Examining the industrial buying behavior in Indian market: From behavior and cultural perspective for B2B buyers and suppliers
inferredcites →https://doi.org/10.1016/j.jretconser.2023.103299openalex-extracted
Social media user behavior analysis applied to the fashion and apparel industry in the big data era
inferredcites →https://doi.org/10.1080/10517120802484213openalex-extracted
Relative Presence of Business-to-Business Research in the Marketing Literature
inferredcites →https://doi.org/10.1080/10696679.2020.1860682openalex-extracted
The state of business to business marketing research
inferredcites →https://doi.org/10.1108/03090560910961443openalex-extracted
The changing role of sales: viewing sales as a strategic, cross‐functional process
inferredcites →https://doi.org/10.1108/bij-12-2019-0539openalex-extracted
A systematic review of responsiveness to develop future research agenda: a TCCM and bibliometric analysis
inferredcites →https://doi.org/10.1108/ijpdlm-01-2020-0004openalex-extracted
Does supply chain agility create customer value and satisfaction for loyal B2B business and B2C end-customers?
inferredcites →https://doi.org/10.1108/jbim-02-2018-0077openalex-extracted
Industrial-buying research 1965-2015: review and analysis
inferredcites →https://doi.org/10.1108/jbim-02-2022-0099openalex-extracted
Word-of-mouth in business-to-business marketing: a systematic review and future research directions
inferredcites →https://doi.org/10.1108/jbim-02-2023-0122openalex-extracted
Recent trends in supply chain management of business-to-business firms: a review and future research directions
inferredcites →https://doi.org/10.1108/jbim-07-2020-0339openalex-extracted
B2B marketing strategies in healthcare management: intellectual structure and research trends
inferredcites →https://doi.org/10.1111/ijcs.12865openalex-extracted
A review of social roles in green consumer behaviour
inferredcites →https://doi.org/10.1111/ijcs.12901openalex-extracted
Social media influencers and consumer engagement: A review and future research agenda
inferredcites →https://doi.org/10.1111/j.1745-493x.2012.03285.xopenalex-extracted
Behavioral Operations Management: A Blind Spot and a Research Program
inferredcites →https://doi.org/10.1177/0022242919847221openalex-extracted
The Relative Effects of Business-to-Business (vs. Business-to-Consumer) Service Innovations on Firm Value and Firm Risk: An Empirical Analysis
inferredcites →https://doi.org/10.1177/00222437231152207openalex-extracted
Impact of Buying Groups on Buyer–Supplier Relationships: Group–Dyad Interactions in Business-to-Business Markets
inferredcites →https://doi.org/10.1177/1094428114562629openalex-extracted
Bibliometric Methods in Management and Organization
inferredcites →https://doi.org/10.1509/jm.15.0420openalex-extracted
Understanding Customer Experience Throughout the Customer Journey
inferredcites →https://doi.org/10.4135/9781071878781openalex-extracted
Content Analysis: An Introduction to Its Methodology
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