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The Influence of Colour Psychology on Brand Perception and Purchase Intentions in the Automotive Industry

https://doi.org/10.2139/ssrn.4866308
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Visual customization: Diversity in color preferences in the automotive interior and implications for interior design
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Socially Responsible Decision Making by Autonomous Agents
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The theory of planned behavior
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The AHP approach for selecting an automobile purchase model
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The evolution of buyer-supplier relationships in the automotive industries of emerging European economies: the case of Turkey
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Small-medium supplier–buyer relationships in the car industry: evidence from Italy
inferredcites →https://doi.org/10.1016/s1361-9209(96)00001-6openalex-extracted
Recent advances in automotive technology and the cost-effectiveness of fuel economy improvement
inferredcites →https://doi.org/10.1108/02651331021037494openalex-extracted
The effects of the country of brand and the country of manufacturing of automobiles
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How “ready” are customers for mass customisation? An exploratory investigation
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State of the art review on Industry 4.0 in manufacturing with the focus on automotive sector
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Optimising process and product performance in complex systems: a study in the automotive industry
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DuPont Performance Coatings to expand business in China
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A Review of Literature on the Antecedents of Electric Vehicles Promotion: Lessons for Value Chains in Developing Countries
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Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
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Domestic Country Bias, Country-of-Origin Effects, and Consumer Ethnocentrism: A Multidimensional Unfolding Approach
inferredcites →https://doi.org/10.12725/ujbm.41.1openalex-extracted
The Psychology of Colour Influences Consumers’ Buying Behaviour – A Diagnostic Study
inferredcites →https://doi.org/10.13106/jafeb.2019.vol6.no2.135openalex-extracted
The Effect of Brand Equity Components on Automobile Purchase Intention of Consumers in Ho Chi Minh City, Vietnam
inferredcites →https://doi.org/10.1504/ijtlid.2009.021954openalex-extracted
Globalisation of the automotive industry: main features and trends
inferredcites →https://doi.org/10.17010/ijom/2023/v53/i2/172631openalex-extracted
Sales Promotion and Impulse Buying Behavior towards Consumer Goods : The Mediating Role of Purchase Intention
inferredcites →https://doi.org/10.3390/smartcities4010022openalex-extracted
A Review on Electric Vehicles: Technologies and Challenges
inferredcites →https://doi.org/10.3390/su11236854openalex-extracted
Key Drivers behind the Adoption of Electric Vehicle in Korea: An Analysis of the Revealed Preferences
inferredcites →https://doi.org/10.3390/su13126778openalex-extracted
Consumers’ Intention to Purchase Electric Vehicles: Influences of User Attitude and Perception
inferredcites →https://doi.org/10.3390/su15053985openalex-extracted
Forecast of the Evolution Trend of Total Vehicle Sales and Power Structure of China under Different Scenarios
inferredcites →https://doi.org/10.35794/emba.2.3.2014.5911openalex-extracted
COMPARATIVE STUDY OF MALE AND FEMALE PURCHASE INTENTIONS TOWARD COLOR OF CITY CAR IN MANADO
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Color preference as a function of the object described
inferredcites →https://doi.org/10.5539/ijms.v3n2p142openalex-extracted
The Comparative Analysis of Affecting Factors on Purchasing Domestic and Imported Cars in Iran Market - Using AHP Technique
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