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Valuation of Customers Using Continuous-time Option Pricing Framework: New Models and Empirical Evidence

https://doi.org/10.2139/ssrn.4972534
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Customer lifetime valuation using real options analysis
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Towards an application of option pricing theory in the valuation of customer relationships
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Theory of Rational Option Pricing
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Maximum Likelihood Estimation for an Innovation Diffusion Model of New Product Acceptance
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Incorporating Satisfaction into Customer Value Analysis: Optimal Investment in Lifetime Value
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Customer Metrics and Their Impact on Financial Performance
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Performance Regimes and Marketing Policy Shifts
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Measuring the Lifetime Value of Customers Acquired from Google Search Advertising
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Advance Selling to Ease Financial Distress
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Brand Capital and Stock Price Crash Risk
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The Effect of Business-Cycle Fluctuations on Private-Label Share: What has Marketing Conduct Got to do with it?
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inferredcites →https://doi.org/10.1509/jm.15.0519openalex-snapshot
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A Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy
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Customer Satisfaction and Shareholder Value
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Measuring Marketing Productivity: Current Knowledge and Future Directions
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Valuing the Real Option of Abandoning Unprofitable Customers When Calculating Customer Lifetime Value
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Advertising, Research and Development, and Systematic Risk of the Firm
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The Direct and Indirect Effects of Advertising Spending on Firm Value
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RFM and CLV: Using Iso-Value Curves for Customer Base Analysis
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Valuing Customers
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The Role of National Culture in Advertising's Sensitivity to Business Cycles: An Investigation across Continents
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Customer Satisfaction Heterogeneity and Shareholder Value
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Price and Advertising Effectiveness over the Business Cycle
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The Role of Market Orientation in Advertising Spending during Economic Collapse: The Case of Turkey in 2001
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Investment under Uncertainty
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A Test for Normality of Observations and Regression Residuals
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