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Complementarity Between Paid and Organic Installs in Mobile App Advertising

https://doi.org/10.2139/ssrn.5226311
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What this work says

Outgoing claims: the papers this work cites, builds on, or argues with.

inferredcites →https://doi.org/10.1007/978-3-319-24277-4openalex-extracted
ggplot2
inferredcites →https://doi.org/10.1016/j.intmar.2009.02.002openalex-extracted
Mobile Marketing: A Synthesis and Prognosis
inferredcites →https://doi.org/10.1016/s1573-448x(06)03028-7openalex-extracted
Chapter 28 The Economic Analysis of Advertising
inferredcites →https://doi.org/10.1080/01621459.1963.10480682openalex-extracted
Seasonal Adjustment of Economic Time Series and Multiple Regression Analysis
inferredcites →https://doi.org/10.1145/3132847.3132868openalex-extracted
A Large Scale Prediction Engine for App Install Clicks and Conversions
inferredcites →https://doi.org/10.1177/0022243720910104openalex-extracted
Advertising Effectiveness for Multiple Retailer-Brands in a Multimedia and Multichannel Environment
inferredcites →https://doi.org/10.1287/isre.1120.0453openalex-extracted
How Is the Mobile Internet Different? Search Costs and Local Activities
inferredcites →https://doi.org/10.1287/isre.2015.0586openalex-extracted
Contemporaneous and Delayed Sales Impact of Location-Based Mobile Promotions
inferredcites →https://doi.org/10.1287/isre.2015.0593openalex-extracted
Do Organic Results Help or Hurt Sponsored Search Performance?
inferredcites →https://doi.org/10.1287/isre.2021.1073openalex-extracted
Competitive Poaching in Search Advertising: Two Randomized Field Experiments
inferredcites →https://doi.org/10.1287/mksc.2015.0905openalex-extracted
Mobile Ad Effectiveness: Hyper-Contextual Targeting with Crowdedness
inferredcites →https://doi.org/10.1287/mksc.2016.0987openalex-extracted
Attribution Strategies and Return on Keyword Investment in Paid Search Advertising
inferredcites →https://doi.org/10.1287/mksc.2017.1044openalex-extracted
Sunny, Rainy, and Cloudy with a Chance of Mobile Promotion Effectiveness
inferredcites →https://doi.org/10.1287/mksc.2020.1235openalex-extracted
Targeting and Privacy in Mobile Advertising
inferredcites →https://doi.org/10.1287/mnsc.2014.1945openalex-extracted
Estimating Demand for Mobile Applications in the New Economy
inferredcites →https://doi.org/10.1287/mnsc.2019.3534openalex-extracted
The Effects of Search Advertising on Competitors: An Experiment Before a Merger
inferredcites →https://doi.org/10.1509/jmr.13.0050openalex-extracted
Attributing Conversions in a Multichannel Online Marketing Environment: An Empirical Model and a Field Experiment
inferredcites →https://doi.org/10.1509/jmr.13.0503openalex-extracted
Which Products Are Best Suited to Mobile Advertising? A Field Study of Mobile Display Advertising Effects on Consumer Attitudes and Intentions
inferredcites →https://doi.org/10.1509/jmr.14.0229openalex-extracted
Geo-Conquesting: Competitive Locational Targeting of Mobile Promotions
inferredcites →https://doi.org/10.1509/jmr.16.0112openalex-extracted
Delusion in Attribution: Caveats in Using Attribution for Multimedia Budget Allocation
inferredcites →https://doi.org/10.2139/ssrn.1022467openalex-extracted
inferredcites →https://doi.org/10.2139/ssrn.1491315openalex-extracted
inferredcites →https://doi.org/10.2139/ssrn.2384211openalex-extracted
inferredcites →https://doi.org/10.2139/ssrn.2668265openalex-extracted
inferredcites →https://doi.org/10.2139/ssrn.2962044openalex-extracted
inferredcites →https://doi.org/10.2139/ssrn.3061698openalex-extracted
A Large-Scale Field Experiment to Evaluate the Effectiveness of Paid Search Advertising
inferredcites →https://doi.org/10.32614/rj-2013-031openalex-extracted
lfe: Linear Group Fixed Effects
inferredcites →https://doi.org/10.3386/w20171openalex-extracted
Consumer Heterogeneity and Paid Search Effectiveness: A Large Scale Field Experiment
inferredcites →https://doi.org/10.3386/w23602openalex-extracted
Regression Discontinuity in Time: Considerations for Empirical Applications
inferredcites →https://doi.org/10.48550/arxiv.1811.04475openalex-extracted
Managing App Install Ad Campaigns in RTB: A Q-Learning Approach
inferredcites →https://doi.org/10.48550/arxiv.2201.07055openalex-extracted
Close Enough? A Large-Scale Exploration of Non-Experimental Approaches to Advertising Measurement
inferredcites →https://doi.org/10.7208/chicago/9780226206981.003.0007openalex-extracted
Chapter 7 - Measuring the Effects of Advertising
inferredcites →https://doi.org/10.1287/mksc.1090.0552openalex-snapshot
Analyzing the Relationship Between Organic and Sponsored Search Advertising: Positive, Negative, or Zero Interdependence?
inferredcites →https://doi.org/10.1287/mksc.2017.1065openalex-snapshot
Competition and Crowd-Out for Brand Keywords in Sponsored Search
inferredcites →https://doi.org/10.1287/mksc.2018.1104openalex-snapshot
Beyond the Last Touch: Attribution in Online Advertising
inferredcites →https://doi.org/10.1287/mnsc.1090.1054openalex-snapshot
An Empirical Analysis of Search Engine Advertising: Sponsored Search in Electronic Markets
inferredcites →https://doi.org/10.1287/mnsc.2018.3188openalex-snapshot
Mobile Targeting Using Customer Trajectory Patterns

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inferred← citeshttps://doi.org/10.51969/klusbmyo.1803357openalex-snapshot
GELİŞEN VE DÖNÜŞEN BİR REKLAM ALANI ÜZERİNE SINIFLANDIRMA ÇALIŞMASI: DİJİTAL OYUN REKLAMCILIĞININ TİPOLOJİSİ
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