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THE FACE OF MARKETING: A METAPHORICAL FRAMEWORK FOR STRATEGIC INTEGRATION OF MARKETING FUNCTIONS

https://doi.org/10.2139/ssrn.5250349
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Outgoing claims: the papers this work cites, builds on, or argues with.

inferredcites →https://doi.org/10.1017/s0021849904040048openalex-snapshot
The Emergence Of IMC: A Theoretical Perspective
inferredcites →https://doi.org/10.1080/02650487.2008.11073043openalex-snapshot
Revisiting the IMC construct
inferredcites →https://doi.org/10.1108/00251740710745106openalex-snapshot
Organizational alignment and performance: past, present and future
inferredcites →https://doi.org/10.1111/j.1467-6486.2006.00607.xopenalex-snapshot
Metaphor and the Dynamics of Knowledge in Organization Theory: A Case Study of the Organizational Identity Metaphor*
inferredcites →https://doi.org/10.1177/002224299405800404openalex-snapshot
The Capabilities of Market-Driven Organizations
inferredcites →https://doi.org/10.1177/002224299806200201openalex-snapshot
A Communication-Based Marketing Model for Managing Relationships
inferredcites →https://doi.org/10.1177/002224379703400304openalex-snapshot
Dimensions of Brand Personality
inferredcites →https://doi.org/10.1177/0170840607086637openalex-snapshot
Understanding Organizations through Embodied Metaphors
inferredcites →https://doi.org/10.2307/1251757openalex-snapshot
The Effect of a Market Orientation on Business Profitability
inferredcites →https://doi.org/10.5465/amr.1991.4279478openalex-snapshot
The Missing Link: A Transformational View of Metaphors in Organizational Science
inferredcites →https://doi.org/10.5465/amr.2005.18378876openalex-snapshot
Beyond Compare: Metaphor In Organization Theory
inferredcites →https://doi.org/10.5860/choice.45-6276openalex-snapshot
Strategic intuition: the creative spark in human achievement
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