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The Emotional and Empathic Dimension of Augmented Reality in E-Commerce: A Theoretical Framework for Purchase Intention

https://doi.org/10.2139/ssrn.5374969
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The role of emotions in augmented reality
inferredcites →https://doi.org/10.1002/mar.22143openalex-snapshot
Augmented reality experiences: Consumer‐centered augmented reality framework and research agenda
inferredcites →https://doi.org/10.1007/978-3-319-64027-3_9openalex-snapshot
Augmented Reality and Virtual Reality in Physical and Online Retailing: A Review, Synthesis and Research Agenda
inferredcites →https://doi.org/10.1007/978-981-97-1552-7_57openalex-snapshot
Spatial Computing and Augmented Reality—Challenges in E-Commerce
inferredcites →https://doi.org/10.1007/s10055-024-00944-xopenalex-snapshot
Design and emotional responses: is there coherence between what is said and what is felt? A study using biofeedback and virtual reality
inferredcites →https://doi.org/10.1007/s10055-025-01109-0openalex-snapshot
A comparative study of VR and AR heritage applications on visitor emotional experiences: a case study from a peripheral Spanish destination
inferredcites →https://doi.org/10.1007/s10660-014-9163-2openalex-snapshot
A model of acceptance of augmented-reality interactive technology: the moderating role of cognitive innovativeness
inferredcites →https://doi.org/10.1007/s11042-024-19191-yopenalex-snapshot
Virtual and augmented reality to develop empathy: a systematic literature review
inferredcites →https://doi.org/10.1007/s11747-019-00688-0openalex-snapshot
Seeing eye to eye: social augmented reality and shared decision making in the marketplace
inferredcites →https://doi.org/10.1016/j.chb.2019.07.002openalex-snapshot
Shopping in the digital world: Examining customer engagement through augmented reality mobile applications
inferredcites →https://doi.org/10.1016/j.chb.2025.108558openalex-snapshot
The influence of mobile augmented reality on consumer behavior: Insights into affective, cognitive, and behavioral responses
inferredcites →https://doi.org/10.1016/j.chbr.2025.100648openalex-snapshot
Investigating the influence of augmented reality marketing application on consumer purchase intentions: A study in the E-commerce sector
inferredcites →https://doi.org/10.1016/j.ijresmar.2020.04.004openalex-snapshot
Virtual and augmented reality: Advancing research in consumer marketing
inferredcites →https://doi.org/10.1016/j.intmar.2017.04.001openalex-snapshot
Is Augmented Reality Technology an Effective Tool for E-commerce? An Interactivity and Vividness Perspective
inferredcites →https://doi.org/10.1016/j.jbusres.2020.10.050openalex-snapshot
Cognitive, affective, and behavioral consumer responses to augmented reality in e-commerce: A comparative study
inferredcites →https://doi.org/10.1016/j.jretconser.2019.03.004openalex-snapshot
Augmented reality marketing: How mobile AR-apps can improve brands through inspiration
inferredcites →https://doi.org/10.1016/j.jretconser.2024.104173openalex-snapshot
Retail value creation through augmented reality: The role of task-technology fit, consumer knowledge, and personality
inferredcites →https://doi.org/10.1016/j.procs.2024.11.172openalex-snapshot
Transforming Sales in Healthcare: The Impact of Augmented Reality and Spatial Computing on the Medical Equipment Industry
inferredcites →https://doi.org/10.1016/j.techfore.2016.09.032openalex-snapshot
Enabling smart retail settings via mobile augmented reality shopping apps
inferredcites →https://doi.org/10.1038/s40494-025-01625-xopenalex-snapshot
A review of emotional design in extended reality for the preservation of culture heritage
inferredcites →https://doi.org/10.1080/02650487.2016.1244887openalex-snapshot
Augment yourself through virtual mirror: the impact of self-viewing and narcissism on consumer responses
inferredcites →https://doi.org/10.1080/17543266.2025.2470187openalex-snapshot
The impact of augmented reality within the fashion industry on purchase decisions, customer engagement, and brand loyalty
inferredcites →https://doi.org/10.1080/23311975.2023.2208716openalex-snapshot
The influence of augmented reality on E-commerce: A case study on fashion and beauty products
inferredcites →https://doi.org/10.1089/cpb.2006.9993openalex-snapshot
Affective Interactions Using Virtual Reality: The Link between Presence and Emotions
inferredcites →https://doi.org/10.1109/access.2024.3441514openalex-snapshot
A Systematic Review on Responsible Multimodal Sentiment Analysis in Marketing Applications
inferredcites →https://doi.org/10.3389/frvir.2022.961236openalex-snapshot
Consumer behavior in augmented shopping reality. A review, synthesis, and research agenda
inferredcites →https://doi.org/10.3389/frvir.2023.1194019openalex-snapshot
Exploring the user experience (UX) of a multi-window augmented reality environment
inferredcites →https://doi.org/10.3390/app14167169openalex-snapshot
The Influence of AR on Purchase Intentions of Cultural Heritage Products: The TAM and Flow-Based Study
inferredcites →https://doi.org/10.3390/app14198958openalex-snapshot
Beyond Presence: Exploring Empathy within the Metaverse
inferredcites →https://doi.org/10.3390/computers13050110openalex-snapshot
User Experience in Neurofeedback Applications Using AR as Feedback Modality
inferredcites →https://doi.org/10.3390/engproc2024066014openalex-snapshot
Augmented Reality Retail Solution for Enhanced Shopping Experiences: Design Intervention for Retail Industry
inferredcites →https://doi.org/10.3390/info15120758openalex-snapshot
The Impact of Augmented Reality Through User-Platform Interactions Towards Continuance Intention with the Effect of User Generation
inferredcites →https://doi.org/10.3390/informatics11030056openalex-snapshot
Digital Innovations in E-Commerce: Augmented Reality Applications in Online Fashion Retail—A Qualitative Study among Gen Z Consumers
inferredcites →https://doi.org/10.3390/su12219185openalex-snapshot
Mobile Augmented Reality in Electronic Commerce: Investigating User Perception and Purchase Intent Amongst Educated Young Adults
inferredcites →https://doi.org/10.3390/su16062537openalex-snapshot
Applying Stimulus–Organism–Response Theory to Explore the Effects of Augmented Reality on Consumer Purchase Intention for Teenage Fashion Hair Dyes
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