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Seeing Near and Seeing Narrow: A Dual-Horizon Theory of Organizational Myopia at the Marketing-Strategy Interface
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1 of the 74 references listed on this page is in the Retraction Watch database as retracted (export 2026-11-04): 10.2308/accr.2005.80.1.1 (notice 2015-06-01).
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What this work says
Outgoing claims: the papers this work cites, builds on, or argues with.
inferredcites →https://doi.org/10.1002/(sici)1097-0266(199707)18:1+<187::aid-smj936>3.3.co;2-bopenalex-snapshot
TOWARDS AN ATTENTION-BASED VIEW OF THE FIRM
inferredcites →https://doi.org/10.1002/(sici)1097-0266(199708)18:7<509::aid-smj882>3.0.co;2-zopenalex-snapshot
Dynamic capabilities and strategic management
inferredcites →https://doi.org/10.1002/(sici)1097-0266(199810)19:10<1001::aid-smj996>3.0.co;2-4openalex-snapshot
Customer-led and market-oriented: let’s not confuse the two
inferredcites →https://doi.org/10.1002/1097-0266(200010/11)21:10/11<1105::aid-smj133>3.0.co;2-eopenalex-snapshot
Dynamic capabilities: what are they?
inferredcites →https://doi.org/10.1002/smj.2247openalex-snapshot
Managerial cognitive capabilities and the microfoundations of dynamic capabilities
inferredcites →https://doi.org/10.1002/smj.2593openalex-snapshot
Real options theory in strategic management
inferredcites →https://doi.org/10.1002/smj.2629openalex-snapshot
Does a long‐term orientation create value? Evidence from a regression discontinuity
inferredcites →https://doi.org/10.1002/smj.2687openalex-snapshot
Time and Space in Strategy Discourse: Implications for Intertemporal Choice
inferredcites →https://doi.org/10.1002/smj.2702openalex-snapshot
Communication and attention dynamics: An attention‐based view of strategic change
inferredcites →https://doi.org/10.1002/smj.3216openalex-snapshot
Innovation, Short-termism, and the Cost of Strong Corporate Governance
inferredcites →https://doi.org/10.1002/smj.332openalex-snapshot
The dynamic resource‐based view: capability lifecycles
inferredcites →https://doi.org/10.1002/smj.4250131009openalex-snapshot
Core capabilities and core rigidities: A paradox in managing new product development
inferredcites →https://doi.org/10.1002/smj.640openalex-snapshot
Explicating dynamic capabilities: the nature and microfoundations of (sustainable) enterprise performance
inferredcites →https://doi.org/10.1002/smj.657openalex-snapshot
Exploring the debate on short‐termism: a theoretical and empirical analysis
inferredcites →https://doi.org/10.1002/smj.764openalex-snapshot
Market orientation, marketing capabilities, and firm performance
inferredcites →https://doi.org/10.1007/s11142-015-9329-8openalex-snapshot
Speaking of the short-term: disclosure horizon and managerial myopia
inferredcites →https://doi.org/10.1007/s11747-011-0279-9openalex-snapshot
Marketing and business performance
inferredcites →https://doi.org/10.1007/s13162-020-00161-0openalex-snapshot
Designing conceptual articles: four approaches
inferredcites →https://doi.org/10.1016/0167-7187(91)90058-sopenalex-snapshot
Executive incentives and the horizon problem
inferredcites →https://doi.org/10.1016/j.aos.2005.07.001openalex-snapshot
Management control systems and strategy: A resource-based perspective
inferredcites →https://doi.org/10.1016/j.aos.2009.10.005openalex-snapshot
Creating dynamic tensions through a balanced use of management control systems
inferredcites →https://doi.org/10.1016/j.emj.2019.09.002openalex-snapshot
An attention-based view of short-termism: The effects of organizational structure
inferredcites →https://doi.org/10.1016/j.jacceco.2005.01.002openalex-snapshot
The economic implications of corporate financial reporting
inferredcites →https://doi.org/10.1016/j.jbusres.2019.07.039openalex-snapshot
Literature review as a research methodology: An overview and guidelines
inferredcites →https://doi.org/10.1016/j.jfineco.2016.03.011openalex-snapshot
Intangible capital and the investment-q relation
inferredcites →https://doi.org/10.1016/s0361-3682(99)00058-6openalex-snapshot
The relationship between two consequences of budgetary controls: budgetary slack creation and managerial short-term orientation
inferredcites →https://doi.org/10.1017/s0022109013000628openalex-snapshot
Investor Horizons and Corporate Policies
inferredcites →https://doi.org/10.1093/qje/qjv023openalex-snapshot
The Unfavorable Economics of Measuring the Returns to Advertising *
inferredcites →https://doi.org/10.1111/ijmr.12306openalex-snapshot
The attention‐based view: Review and conceptual extension towards situated attention
inferredcites →https://doi.org/10.1111/joms.12431openalex-snapshot
Achieving Temporal Ambidexterity in New Ventures
inferredcites →https://doi.org/10.1111/joms.12549openalex-snapshot
Advancing Theory with Review Articles
inferredcites →https://doi.org/10.1146/annurev.so.14.080188.001535openalex-snapshot
Organizational Learning
inferredcites →https://doi.org/10.1177/002224299005400201openalex-snapshot
Market Orientation: The Construct, Research Propositions, and Managerial Implications
inferredcites →https://doi.org/10.1177/002224299305700304openalex-snapshot
Market Orientation: Antecedents and Consequences
inferredcites →https://doi.org/10.1177/002224299405800404openalex-snapshot
The Capabilities of Market-Driven Organizations
inferredcites →https://doi.org/10.1177/00222429990634s116openalex-snapshot
Marketing, Business Processes, and Shareholder Value: An Organizationally Embedded View of Marketing Activities and the Discipline of Marketing
inferredcites →https://doi.org/10.1177/01492063241303392openalex-snapshot
Corporate Short-Termism: A Review and Research Agenda
inferredcites →https://doi.org/10.1177/014920639101700108openalex-snapshot
Firm Resources and Sustained Competitive Advantage
inferredcites →https://doi.org/10.1287/mksc.1060.0261openalex-snapshot
Myopic Marketing Management: Evidence of the Phenomenon and Its Long-Term Performance Consequences in the SEO Context
inferredcites →https://doi.org/10.1287/mksc.2018.1104openalex-snapshot
Beyond the Last Touch: Attribution in Online Advertising
inferredcites →https://doi.org/10.1287/mksc.2018.1135openalex-snapshot
A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook
inferredcites →https://doi.org/10.1287/mnsc.1110.1317openalex-snapshot
The Stock Market in the Driver's Seat! Implications for R&D and Marketing
inferredcites →https://doi.org/10.1287/orsc.2.1.71openalex-snapshot
Exploration and Exploitation in Organizational Learning
inferredcites →https://doi.org/10.1287/orsc.2016.1088openalex-snapshot
A Behavioral Understanding of Investment Horizon and Firm Performance
inferredcites →https://doi.org/10.1287/orsc.2018.1259openalex-snapshot
One Step Forward, Two Steps Back: How Negative External Evaluations Can Shorten Organizational Time Horizons
inferredcites →https://doi.org/10.1362/026725708x345498openalex-snapshot
Assessing marketing performance: don't settle for a silver metric
inferredcites →https://doi.org/10.1362/026725799784772594openalex-snapshot
Marketing Performance Measures: History and Interrelationships
inferredcites →https://doi.org/10.1509/jm.11.0225openalex-snapshot
You get what you Pay for: The Effect of Top Executives’ Compensation on Advertising and R&D Spending Decisions and Stock Market Return
inferredcites →https://doi.org/10.1509/jmkg.67.1.63.18595openalex-snapshot
Trading off between Value Creation and Value Appropriation: The Financial Implications of Shifts in Strategic Emphasis
inferredcites →https://doi.org/10.1509/jmkg.68.1.109.24030openalex-snapshot
Return on Marketing: Using Customer Equity to Focus Marketing Strategy
inferredcites →https://doi.org/10.1509/jmkg.68.4.76.42721openalex-snapshot
Measuring Marketing Productivity: Current Knowledge and Future Directions
inferredcites →https://doi.org/10.1509/jmkg.69.1.80.55505openalex-snapshot
Benchmarking Marketing Capabilities for Sustainable Competitive Advantage
inferredcites →https://doi.org/10.1509/jmkg.71.1.035openalex-snapshot
Advertising, Research and Development, and Systematic Risk of the Firm
inferredcites →https://doi.org/10.1509/jmkg.75.4.136openalex-snapshot
A Framework for Conceptual Contributions in Marketing
inferredcites →https://doi.org/10.1509/jmkg.75.4.183openalex-snapshot
Closing the Marketing Capabilities Gap
inferredcites →https://doi.org/10.1509/jmr.14.0204openalex-snapshot
Analyst Earning Forecasts and Advertising and R&D Budgets: Role of Agency Theoretic Monitoring and Bonding Costs
inferredcites →https://doi.org/10.2307/1251799openalex-snapshot
Market-Based Assets and Shareholder Value: A Framework for Analysis
inferredcites →https://doi.org/10.2307/1252054openalex-snapshot
Conceptualizing, Measuring, and Managing Customer-Based Brand Equity
inferredcites →https://doi.org/10.2307/1252120openalex-snapshot
Market Orientation and the Learning Organization
inferredcites →https://doi.org/10.2307/2393553openalex-snapshot
Absorptive Capacity: A New Perspective on Learning and Innovation
inferredcites →https://doi.org/10.2307/2491413openalex-snapshot
The Boundaries of Financial Reporting and How to Extend Them
inferredcites →https://doi.org/10.2307/258434openalex-snapshot
Upper Echelons: The Organization as a Reflection of Its Top Managers
inferredcites →https://doi.org/10.2307/2937861openalex-snapshot
Efficient Capital Markets, Inefficient Firms: A Model of Myopic Corporate Behavior
inferredcites →https://doi.org/10.2307/3069433openalex-snapshot
SOMETHING OLD, SOMETHING NEW: A LONGITUDINAL STUDY OF SEARCH BEHAVIOR AND NEW PRODUCT INTRODUCTION.
inferredcites →https://doi.org/10.2308/accr-51838openalex-snapshot
Frequent Financial Reporting and Managerial Myopia
inferredcites →https://doi.org/10.2308/accr.2005.80.1.1openalex-snapshot
Capital Market Pressure, Disclosure Frequency-Induced Earnings/Cash Flow Conflict, and Managerial Myopia (Retracted)
inferredcites →https://doi.org/10.2308/tar-902584openalex-snapshot
The influence of institutional investors in myopic R&D investment behavior.
inferredcites →https://doi.org/10.5465/amj.2009.0530openalex-snapshot
Offsetting Illegitimacy? How Pressures from Securities Analysts Influence Incumbents in the Face of New Technologies
inferredcites →https://doi.org/10.5465/amj.2011.0401openalex-snapshot
Bridging Yesterday, Today, and Tomorrow: CEO Temporal Focus, Environmental Dynamism, and Rate of New Product Introduction
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