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Seeing Near and Seeing Narrow: A Dual-Horizon Theory of Organizational Myopia at the Marketing-Strategy Interface
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1 of the 51 references listed on this page is in the Retraction Watch database as retracted (export 2026-10-28): 10.2308/accr.2005.80.1.1 (notice 2015-06-01).
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What this work says
Outgoing claims: the papers this work cites, builds on, or argues with.
inferredcites →https://doi.org/10.1002/(sici)1097-0266(199707)18:1+<187::aid-smj936>3.3.co;2-bopenalex-snapshot
TOWARDS AN ATTENTION-BASED VIEW OF THE FIRM
inferredcites →https://doi.org/10.1002/(sici)1097-0266(199708)18:7<509::aid-smj882>3.0.co;2-zopenalex-snapshot
Dynamic capabilities and strategic management
inferredcites →https://doi.org/10.1002/(sici)1097-0266(199810)19:10<1001::aid-smj996>3.0.co;2-4openalex-snapshot
Customer-led and market-oriented: let’s not confuse the two
inferredcites →https://doi.org/10.1002/job.413openalex-snapshot
Making it safe: the effects of leader inclusiveness and professional status on psychological safety and improvement efforts in health care teams
inferredcites →https://doi.org/10.1002/smj.2593openalex-snapshot
Real options theory in strategic management
inferredcites →https://doi.org/10.1002/smj.2629openalex-snapshot
Does a long‐term orientation create value? Evidence from a regression discontinuity
inferredcites →https://doi.org/10.1002/smj.2702openalex-snapshot
Communication and attention dynamics: An attention‐based view of strategic change
inferredcites →https://doi.org/10.1002/smj.3216openalex-snapshot
Innovation, Short-termism, and the Cost of Strong Corporate Governance
inferredcites →https://doi.org/10.1002/smj.640openalex-snapshot
Explicating dynamic capabilities: the nature and microfoundations of (sustainable) enterprise performance
inferredcites →https://doi.org/10.1002/smj.657openalex-snapshot
Exploring the debate on short‐termism: a theoretical and empirical analysis
inferredcites →https://doi.org/10.1002/smj.764openalex-snapshot
Market orientation, marketing capabilities, and firm performance
inferredcites →https://doi.org/10.1007/s11747-011-0279-9openalex-snapshot
Marketing and business performance
inferredcites →https://doi.org/10.1016/0167-7187(91)90058-sopenalex-snapshot
Executive incentives and the horizon problem
inferredcites →https://doi.org/10.1016/j.jacceco.2005.01.002openalex-snapshot
The economic implications of corporate financial reporting
inferredcites →https://doi.org/10.1016/j.orgdyn.2003.08.007openalex-snapshot
Reward Practices and Performance Management System Effectiveness
inferredcites →https://doi.org/10.1016/j.orgdyn.2010.01.006openalex-snapshot
Agility and Organization Design:
inferredcites →https://doi.org/10.1016/j.orgdyn.2014.08.009openalex-snapshot
Management processes for agility, speed, and innovation
inferredcites →https://doi.org/10.1016/j.orgdyn.2026.101220openalex-snapshot
Taking up the role: Building a two-way bridge between research and practice
inferredcites →https://doi.org/10.1016/s0361-3682(99)00058-6openalex-snapshot
The relationship between two consequences of budgetary controls: budgetary slack creation and managerial short-term orientation
inferredcites →https://doi.org/10.1017/s0022109013000628openalex-snapshot
Investor Horizons and Corporate Policies
inferredcites →https://doi.org/10.1093/qje/qjv023openalex-snapshot
The Unfavorable Economics of Measuring the Returns to Advertising *
inferredcites →https://doi.org/10.1111/joms.12431openalex-snapshot
Achieving Temporal Ambidexterity in New Ventures
inferredcites →https://doi.org/10.1146/annurev-orgpsych-031413-091328openalex-snapshot
Employee Voice and Silence
inferredcites →https://doi.org/10.1177/002224299405800404openalex-snapshot
The Capabilities of Market-Driven Organizations
inferredcites →https://doi.org/10.1177/00222429990634s116openalex-snapshot
Marketing, Business Processes, and Shareholder Value: An Organizationally Embedded View of Marketing Activities and the Discipline of Marketing
inferredcites →https://doi.org/10.1177/01492063241303392openalex-snapshot
Corporate Short-Termism: A Review and Research Agenda
inferredcites →https://doi.org/10.1287/mksc.1060.0261openalex-snapshot
Myopic Marketing Management: Evidence of the Phenomenon and Its Long-Term Performance Consequences in the SEO Context
inferredcites →https://doi.org/10.1287/mksc.2018.1104openalex-snapshot
Beyond the Last Touch: Attribution in Online Advertising
inferredcites →https://doi.org/10.1287/mksc.2018.1135openalex-snapshot
A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook
inferredcites →https://doi.org/10.1287/orsc.2.1.71openalex-snapshot
Exploration and Exploitation in Organizational Learning
inferredcites →https://doi.org/10.1287/orsc.2016.1088openalex-snapshot
A Behavioral Understanding of Investment Horizon and Firm Performance
inferredcites →https://doi.org/10.1287/orsc.2018.1259openalex-snapshot
One Step Forward, Two Steps Back: How Negative External Evaluations Can Shorten Organizational Time Horizons
inferredcites →https://doi.org/10.1287/orsc.2018.1273openalex-snapshot
Why Managers Do Not Seek Voice from Employees: The Importance of Managers’ Personal Control and Long-Term Orientation
inferredcites →https://doi.org/10.1509/jm.11.0225openalex-snapshot
You get what you Pay for: The Effect of Top Executives’ Compensation on Advertising and R&D Spending Decisions and Stock Market Return
inferredcites →https://doi.org/10.1509/jmkg.69.1.80.55505openalex-snapshot
Benchmarking Marketing Capabilities for Sustainable Competitive Advantage
inferredcites →https://doi.org/10.1509/jmkg.71.1.035openalex-snapshot
Advertising, Research and Development, and Systematic Risk of the Firm
inferredcites →https://doi.org/10.1509/jmkg.75.4.183openalex-snapshot
Closing the Marketing Capabilities Gap
inferredcites →https://doi.org/10.1509/jmr.14.0204openalex-snapshot
Analyst Earning Forecasts and Advertising and R&D Budgets: Role of Agency Theoretic Monitoring and Bonding Costs
inferredcites →https://doi.org/10.2307/1251799openalex-snapshot
Market-Based Assets and Shareholder Value: A Framework for Analysis
inferredcites →https://doi.org/10.2307/1252054openalex-snapshot
Conceptualizing, Measuring, and Managing Customer-Based Brand Equity
inferredcites →https://doi.org/10.2307/2393553openalex-snapshot
Absorptive Capacity: A New Perspective on Learning and Innovation
inferredcites →https://doi.org/10.2307/2937861openalex-snapshot
Efficient Capital Markets, Inefficient Firms: A Model of Myopic Corporate Behavior
inferredcites →https://doi.org/10.2308/accr-51838openalex-snapshot
Frequent Financial Reporting and Managerial Myopia
inferredcites →https://doi.org/10.2308/accr.2005.80.1.1openalex-snapshot
Capital Market Pressure, Disclosure Frequency-Induced Earnings/Cash Flow Conflict, and Managerial Myopia (Retracted)
inferredcites →https://doi.org/10.2308/tar-902584openalex-snapshot
The influence of institutional investors in myopic R&D investment behavior.
inferredcites →https://doi.org/10.5465/amj.2011.61967925openalex-snapshot
Implicit Voice Theories: Taken-for-Granted Rules of Self-Censorship at Work
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