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Internet of Things in Marketing: Opportunities and Security Issues

https://doi.org/10.2478/mspe-01-04-2016
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What this work says

Outgoing claims: the papers this work cites, builds on, or argues with.

inferredcites →https://doi.org/10.1016/j.bushor.2015.06.005openalex-snapshot
Internet of Things: Convenience vs. privacy and secrecy
inferredcites →https://doi.org/10.1016/j.future.2015.09.016openalex-snapshot
A comprehensive approach to privacy in the cloud-based Internet of Things

What points at this work

Incoming claims: where this work appears in other papers’ reference lists and arguments.

inferred← citeshttps://doi.org/10.2139/ssrn.4195987openalex-extracted
Effect of Internet of Things on Marketing Performance: The Mediating Role of Entrepreneurship Orientation
inferred← citeshttps://doi.org/10.1007/978-3-030-47975-6_12openalex-snapshot
Awareness Factors, Opportunities and Challenges of Iot Application in Australia
inferred← citeshttps://doi.org/10.1007/s11277-021-08907-0openalex-snapshot
Internet of Things Applications: Opportunities and Threats
inferred← citeshttps://doi.org/10.1016/j.ipm.2022.102994openalex-snapshot
Corroborating the effect of positive technology readiness on the intention to use the virtual reality sports game “Screen Golf”: Focusing on the technology readiness and acceptance model
inferred← citeshttps://doi.org/10.1063/5.0319436openalex-snapshot
IoT and CRM synergy: Unveiling opportunities and tackling challenges
inferred← citeshttps://doi.org/10.1080/1331677x.2023.2210661openalex-snapshot
The impact of technological innovation on marketing: individuals, organizations and environment: a systematic review
inferred← citeshttps://doi.org/10.1109/iotm.0001.1900069openalex-snapshot
FemtoClouds Beyond the Edge: The Overlooked Data Centers
inferred← citeshttps://doi.org/10.1109/scored60679.2023.10563819openalex-snapshot
Internet of Things in Marketing Communication Landscape
inferred← citeshttps://doi.org/10.15178/va.2023.156.e1474openalex-snapshot
La importancia de la inteligencia artificial en las comunicaciones en los procesos marketing
inferred← citeshttps://doi.org/10.20525/ijrbs.v9i4.726openalex-snapshot
Nexus Analysis: Internet of Things and Business Performance
inferred← citeshttps://doi.org/10.21071/riturem.v5i2.13747openalex-snapshot
Tendencias en la comercialización digital de las agencias de viajes en en el escenario del COVID-19
inferred← citeshttps://doi.org/10.22059/jibm.2019.275789.3430openalex-snapshot
شناسایی و طبقهبندی کاربردهای نوآورانه اینترنت اشیا در بازاریابی دیجیتال
inferred← citeshttps://doi.org/10.26662/ijiert.v11i2.pp75-87openalex-snapshot
IOT ENABLED SMART ADVERTISEMENTS RECOMMENDER FOR SHOPPING MARTS
inferred← citeshttps://doi.org/10.30783/nevsosbilen.1426838openalex-snapshot
Nesnelerin internetinde tüketici kabulü, algılanan değer ve güven etkileşimi: Yeni nesil akıllı saat örneği
inferred← citeshttps://doi.org/10.30924/mjcmi.29.1.6openalex-snapshot
Use of the Internet of Things in marketing
inferred← citeshttps://doi.org/10.3390/su12104035openalex-snapshot
Influences of the Industry 4.0 Revolution on the Human Capital Development and Consumer Behavior: A Systematic Review
inferred← citeshttps://doi.org/10.4018/978-1-6684-8166-0.ch003openalex-snapshot
Impact of IoT Applications Using Digital Marketing
inferred← citeshttps://doi.org/10.4018/978-1-6684-8166-0.ch018openalex-snapshot
Internet of Things in Marketing
inferred← citeshttps://doi.org/10.4018/978-1-7998-9266-3.ch007openalex-snapshot
Internet of Things and Its Relevance to Digital Marketing
inferred← citeshttps://doi.org/10.4018/979-8-3693-4466-8.ch008openalex-snapshot
Enhancing Customer Experience Through Geomarketing and IoT
inferred← citeshttps://doi.org/10.54452/jrb.1181367openalex-snapshot
BIBLIOMETRIC ANALYSIS OF THE INTERNET OF THINGS FROM A MARKETING PERSPECTIVE
inferred← citeshttps://doi.org/10.58812/esiscs.v1i03.240openalex-snapshot
The Influence of Internet of Things (IoT) on Operational Efficiency and Competitive Advantage in the Information Technology Industry in Indonesia
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