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Enhancing the effects of social network site marketing campaigns
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What this work says
Outgoing claims: the papers this work cites, builds on, or argues with.
inferredcites →https://doi.org/10.1002/mar.20232openalex-snapshot
Voluntary self‐disclosure of information on the Internet: A multimethod study of the motivations and consequences of disclosing information on blogs
inferredcites →https://doi.org/10.1007/11957454_3openalex-snapshot
Imagined Communities: Awareness, Information Sharing, and Privacy on the Facebook
inferredcites →https://doi.org/10.1007/s12394-009-0019-1openalex-snapshot
Privacy concerns and identity in online social networks
inferredcites →https://doi.org/10.1016/j.chb.2008.08.006openalex-snapshot
Internet social network communities: Risk taking, trust, and privacy concerns
inferredcites →https://doi.org/10.1016/j.intmar.2009.02.007openalex-snapshot
Information Privacy Research: Framework for Integrating Multiple Publics, Information Channels, and Responses
inferredcites →https://doi.org/10.1016/j.intmar.2011.07.001openalex-snapshot
Online Damage Control: The Effects of Proactive versus Reactive Webcare Interventions in Consumer-generated and Brand-generated Platforms
inferredcites →https://doi.org/10.1023/b:bttj.0000047585.06264.ccopenalex-snapshot
Public Displays of Connection
inferredcites →https://doi.org/10.1037/0021-9010.68.3.459openalex-snapshot
A field experiment comparing information-privacy values, beliefs, and attitudes across several types of organizations.
inferredcites →https://doi.org/10.1037/0033-2909.116.3.457openalex-snapshot
Self-disclosure and liking: A meta-analytic review.
inferredcites →https://doi.org/10.1080/00913367.1996.10673493openalex-snapshot
Responses to Humorous Advertising: The Moderating Effect of Need for Cognition
inferredcites →https://doi.org/10.1080/00913367.1998.10673559openalex-snapshot
Socialization and Adolescents' Skepticism toward Advertising
inferredcites →https://doi.org/10.1080/00913367.2002.10673685openalex-snapshot
What is Interactivity and is it Always Such a Good Thing? Implications of Definition, Person, and Situation for the Influence of Interactivity on Advertising Effectiveness
inferredcites →https://doi.org/10.1080/01614576.1997.11074165openalex-snapshot
Romance in Cyberspace: Understanding Online Attraction
inferredcites →https://doi.org/10.1080/03634520601009710openalex-snapshot
I'll See You On “Facebook”: The Effects of Computer-Mediated Teacher Self-Disclosure on Student Motivation, Affective Learning, and Classroom Climate
inferredcites →https://doi.org/10.1080/13527266.2011.620764openalex-snapshot
Social connections and the persuasiveness of viral campaigns in social network sites: Persuasive intent as the underlying mechanism
inferredcites →https://doi.org/10.1080/15252019.2008.10722146openalex-snapshot
The Influence of Consumer Self-Disclosure on Web Sites on Advertising Response
inferredcites →https://doi.org/10.1086/209044openalex-snapshot
The Effect of Verbal and Visual Components of Advertisements on Brand Attitudes and Attitude Toward the Advertisement
inferredcites →https://doi.org/10.1086/209327openalex-snapshot
Assessing the Cross-National Applicability of Consumer Behavior Models: A Model of Attitude Toward Advertising in General
inferredcites →https://doi.org/10.1086/209380openalex-snapshot
The Persuasion Knowledge Model: How People Cope with Persuasion Attempts
inferredcites →https://doi.org/10.1086/209515openalex-snapshot
Consumers and Their Brands: Developing Relationship Theory in Consumer Research
inferredcites →https://doi.org/10.1086/209566openalex-snapshot
Intimate Exchanges: Using Computers to Elicit Self‐Disclosure From Consumers
inferredcites →https://doi.org/10.1089/cpb.2007.9945openalex-snapshot
Computer-Mediated Communication and Interpersonal Attraction: An Experimental Test of Two Explanatory Hypotheses
inferredcites →https://doi.org/10.1108/dlo.2011.08125cae.002openalex-snapshot
The New Community Rules: Marketing on the Social Web
inferredcites →https://doi.org/10.1111/0022-4537.00153openalex-snapshot
Machines and Mindlessness: Social Responses to Computers
inferredcites →https://doi.org/10.1111/j.1083-6101.2006.00019.xopenalex-snapshot
Organizational Blogs and the Human Voice: Relational Strategies and Relational Outcomes
inferredcites →https://doi.org/10.1111/j.1460-2466.2008.01410.xopenalex-snapshot
Conversational Voice, Communicated Commitment, and Public Relations Outcomes in Interactive Online Communication
inferredcites →https://doi.org/10.1111/j.1467-6494.1980.tb02376.xopenalex-snapshot
Self-disclosure and liking: Effects for senders and receivers
inferredcites →https://doi.org/10.1111/j.1745-6606.2003.tb00459.xopenalex-snapshot
How Well Do Consumers Protect Themselves from Identity Theft?
inferredcites →https://doi.org/10.1145/1102199.1102214openalex-snapshot
Information revelation and privacy in online social networks
inferredcites →https://doi.org/10.1145/1746259.1746261openalex-snapshot
Effects of facial similarity on user responses to embodied agents
inferredcites →https://doi.org/10.1145/953460.953514openalex-snapshot
Knowledge-sharing and influence in online social networks via viral marketing
inferredcites →https://doi.org/10.1177/0093650211410420openalex-snapshot
Interactive Uncertainty Reduction Strategies and Verbal Affection in Computer-Mediated Communication
inferredcites →https://doi.org/10.1177/0265407500171003openalex-snapshot
Getting Acquainted: The Relationship of Self-Disclosure and Social Attraction to Positive Affect
inferredcites →https://doi.org/10.1207/153276603768344843openalex-snapshot
Don't Blame the Computer: When Self-Disclosure Moderates the Self-Serving Bias
inferredcites →https://doi.org/10.1207/s15327663jcp1401&2_6openalex-snapshot
Consumer Disclosure and Disclosure Avoidance: A Motivational Framework
inferredcites →https://doi.org/10.1509/jppm.19.1.27.16941openalex-snapshot
Privacy Concerns and Consumer Willingness to Provide Personal Information
inferredcites →https://doi.org/10.2202/1546-5616.1072openalex-snapshot
The Privacy Paradox: The Case of Secondary Disclosure
inferredcites →https://doi.org/10.2307/249477openalex-snapshot
Information Privacy: Measuring Individuals’ Concerns About Organizational Practices1
inferredcites →https://doi.org/10.2307/3151660openalex-snapshot
The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations
inferredcites →https://doi.org/10.2501/ija-30-1-047-075openalex-snapshot
Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites
inferredcites →https://doi.org/10.2501/ija-31-3-485-510openalex-snapshot
Self-disclosure in online media
inferredcites →https://doi.org/10.2753/joa0091-3367380204openalex-snapshot
A Dual-Process Model of Interactivity Effects
inferredcites →https://doi.org/10.29012/jpc.v4i2.620openalex-snapshot
Silent Listeners: The Evolution of Privacy and Disclosure on Facebook
inferredcites →https://doi.org/10.5210/fm.v11i9.1394openalex-snapshot
A privacy paradox: Social networking in the United States
What points at this work
Incoming claims: where this work appears in other papers’ reference lists and arguments.
inferred← citeshttps://doi.org/10.2139/ssrn.2824385openalex-extracted
A Framework for Categorizing Social Media Posts
inferred← citeshttps://doi.org/10.1016/j.chb.2015.12.031openalex-snapshot
Are you on Timeline or News Feed? The roles of Facebook pages and construal level in increasing ad effectiveness
inferred← citeshttps://doi.org/10.1016/j.chb.2018.02.031openalex-snapshot
Understanding consumer engagement with celebrity-endorsed E-Cigarette advertising on instagram
inferred← citeshttps://doi.org/10.1016/j.chb.2018.02.036openalex-snapshot
My friend likes this brand: Do ads with social context attract more attention on social networking sites?
inferred← citeshttps://doi.org/10.1016/j.dss.2017.12.003openalex-snapshot
The privacy trade-off for mobile app downloads: The roles of app value, intrusiveness, and privacy concerns
inferred← citeshttps://doi.org/10.1016/j.elerap.2019.100828openalex-snapshot
Examining help requests on social networking sites: Integrating privacy perception and privacy calculus perspectives
inferred← citeshttps://doi.org/10.1016/j.intmar.2020.05.001openalex-snapshot
The Role of Social Media Content Format and Platform in Users’ Engagement Behavior
inferred← citeshttps://doi.org/10.1016/j.jbusres.2020.12.006openalex-snapshot
Information disclosure in e-commerce: A systematic review and agenda for future research
inferred← citeshttps://doi.org/10.1016/j.jbusres.2023.114131openalex-snapshot
I Share, Therefore I Trust: A moderated mediation model of the influence of eWOM engagement on social commerce
inferred← citeshttps://doi.org/10.1016/j.pubrev.2018.04.004openalex-snapshot
Social messengers as the new frontier of organization-public engagement: A WeChat study
inferred← citeshttps://doi.org/10.1016/j.tele.2016.06.005openalex-snapshot
Effects of branded e-stickers on purchase intentions: The perspective of social capital theory
inferred← citeshttps://doi.org/10.1080/00913367.2017.1405751openalex-snapshot
Content Strategies for Digital Consumer Engagement in Social Networks: Why Advertising Is an Antecedent of Engagement
inferred← citeshttps://doi.org/10.1080/00913367.2017.1405754openalex-snapshot
Engagement with Social Media and Social Media Advertising: The Differentiating Role of Platform Type
inferred← citeshttps://doi.org/10.1080/02650487.2014.995284openalex-snapshot
A typology of consumer strategies for resisting advertising, and a review of mechanisms for countering them
inferred← citeshttps://doi.org/10.1080/02650487.2015.1021898openalex-snapshot
Advertising in social media: a review of empirical evidence
inferred← citeshttps://doi.org/10.1080/02650487.2016.1186951openalex-snapshot
The role of customization, brand trust, and privacy concerns in advergaming
inferred← citeshttps://doi.org/10.1080/02650487.2016.1256014openalex-snapshot
On electronic word-of-mouth diffusion in social networks: curiosity and influence
inferred← citeshttps://doi.org/10.1080/02650487.2017.1364033openalex-snapshot
Identifying the factors that influence eWOM in SNSs: the case of Chile
inferred← citeshttps://doi.org/10.1080/02650487.2018.1535223openalex-snapshot
Eat, drink, and create content: a multi-method exploration of visual social media marketing content
inferred← citeshttps://doi.org/10.1080/02650487.2019.1663029openalex-snapshot
All we have is words: applying rhetoric to examine how social media marketing activities strengthen the connection between the brand and the self
inferred← citeshttps://doi.org/10.1080/02650487.2022.2025735openalex-snapshot
Assessing the relationship between gamified advertising and in-app purchases: a consumers’ benefits-based perspective
inferred← citeshttps://doi.org/10.1080/02650487.2022.2122251openalex-snapshot
Advertising and privacy: an overview of past research and a research agenda
inferred← citeshttps://doi.org/10.1080/13527266.2016.1182938openalex-snapshot
Like or dislike? Adolescents’ responses to personalized social network site advertising
inferred← citeshttps://doi.org/10.1080/23311975.2017.1284390openalex-snapshot
A framework for categorizing social media posts
inferred← citeshttps://doi.org/10.1108/978-1-78560-313-620151001openalex-snapshot
Consumer Responses to Creative Media Advertising: A Literature Review
inferred← citeshttps://doi.org/10.1108/intr-05-2024-0705openalex-snapshot
The value of CEO communication on social media for internal relationship management and employees’ social media engagement
inferred← citeshttps://doi.org/10.1108/jrim-03-2025-0135openalex-snapshot
Where’s the interactive marketing in the interactive marketing literature? A state-of-the-art review and research agenda
inferred← citeshttps://doi.org/10.1177/1938965519894246openalex-snapshot
Subordinate–Supervisor Friendship in Cyberspace: A Typological and Comparative Analysis of Hotel Employees
inferred← citeshttps://doi.org/10.18775/ijmsba.1849-5664-5419.2014.52.1005openalex-snapshot
A Review Study of Antecedents of Electronic Word-of-Mouth: The Case of Transition Economy – Uzbekistan
inferred← citeshttps://doi.org/10.2501/jar-2018-018openalex-snapshot
E-Cigarette Marketing On Social Networking Sites
inferred← citeshttps://doi.org/10.3390/bdcc6020035openalex-snapshot
Social Networks Marketing and Consumer Purchase Behavior: The Combination of SEM and Unsupervised Machine Learning Approaches
inferred← citeshttps://doi.org/10.3727/108354217x14955605216078openalex-snapshot
Determinants of Tourism Crowdfunding Performance: An Empirical Study
inferred← citeshttps://doi.org/10.4018/979-8-3373-7036-1.ch011openalex-snapshot
AI-Powered Branding Strategies' Gravitational Pull of Innovation Through the AI's Impact on Advertising and Design
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