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Click-Through Behavior across Devices In Paid Search Advertising

https://doi.org/10.2501/jar-2020-004
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Inferred edges come from two machine sources: sweeps of open repository metadata (mostly SSRN and Zenodo), and a bulk OpenAlex citation snapshot. Every row below is labelled with the one it came from. Neither is a complete citation index — absence here is not evidence of absence.

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What this work says

Outgoing claims: the papers this work cites, builds on, or argues with.

inferredcites →https://doi.org/10.1002/bult.1720320205openalex-snapshot
Clicking instead of walking: Consumers searching for information in the electronic marketplace
inferredcites →https://doi.org/10.1007/978-3-319-39396-4_41openalex-snapshot
How Does the Device Change Your Choice: A Goal-Activation Perspective
inferredcites →https://doi.org/10.1007/s11129-012-9126-7openalex-snapshot
The impact of search costs on consumer behavior: A dynamic approach
inferredcites →https://doi.org/10.1007/s40547-017-0084-9openalex-snapshot
How Context Affects Choice
inferredcites →https://doi.org/10.1016/j.dss.2014.01.008openalex-snapshot
Consumer decision-making across modern and traditional channels: E-commerce, m-commerce, in-store
inferredcites →https://doi.org/10.1016/j.ins.2014.02.058openalex-snapshot
Advertiser-centric approach to understand user click behavior in sponsored search
inferredcites →https://doi.org/10.1016/j.intmar.2010.02.006openalex-snapshot
Mobile Marketing in the Retailing Environment: Current Insights and Future Research Avenues
inferredcites →https://doi.org/10.1016/j.ipm.2005.06.007openalex-snapshot
Effective search results summary size and device screen size: Is there a relationship?
inferredcites →https://doi.org/10.1016/j.jcps.2013.10.003openalex-snapshot
Tablets, touchscreens, and touchpads: How varying touch interfaces trigger psychological ownership and endowment
inferredcites →https://doi.org/10.1016/j.jretai.2015.01.002openalex-snapshot
On the Go: How Mobile Shopping Affects Customer Purchase Behavior
inferredcites →https://doi.org/10.1080/01449290410001669923openalex-snapshot
Do size and structure matter to mobile users? An empirical study of the effects of screen size, information structure, and task complexity on user activities with standard web phones
inferredcites →https://doi.org/10.1145/1242572.1242643openalex-snapshot
Predicting clicks
inferredcites →https://doi.org/10.1145/2487575.2487699openalex-snapshot
Psychological advertising
inferredcites →https://doi.org/10.1145/2488388.2488493openalex-snapshot
Exploring and exploiting user search behavior on mobile and tablet devices to improve search relevance
inferredcites →https://doi.org/10.1145/953460.953488openalex-snapshot
Understanding usability in mobile commerce
inferredcites →https://doi.org/10.1257/mic.20100119openalex-snapshot
What Makes Them Click: Empirical Analysis of Consumer Demand for Search Advertising
inferredcites →https://doi.org/10.1287/isre.1120.0453openalex-snapshot
How Is the Mobile Internet Different? Search Costs and Local Activities
inferredcites →https://doi.org/10.1287/mksc.1090.0552openalex-snapshot
Analyzing the Relationship Between Organic and Sponsored Search Advertising: Positive, Negative, or Zero Interdependence?
inferredcites →https://doi.org/10.1287/mksc.1110.0647openalex-snapshot
Zooming In on Paid Search Ads—A Consumer-Level Model Calibrated on Aggregated Data
inferredcites →https://doi.org/10.1287/mksc.2014.0893openalex-snapshot
Position Effects in Search Advertising and their Moderators: A Regression Discontinuity Approach
inferredcites →https://doi.org/10.1287/mnsc.1090.1054openalex-snapshot
An Empirical Analysis of Search Engine Advertising: Sponsored Search in Electronic Markets
inferredcites →https://doi.org/10.1287/mnsc.1110.1350openalex-snapshot
An Empirical Analysis of User Content Generation and Usage Behavior on the Mobile Internet
inferredcites →https://doi.org/10.1287/mnsc.2015.2406openalex-snapshot
Battle of the Channels: The Impact of Tablets on Digital Commerce
inferredcites →https://doi.org/10.1287/mnsc.2016.2677openalex-snapshot
Advertiser Prominence Effects in Search Advertising
inferredcites →https://doi.org/10.1509/jmkr.48.1.87openalex-snapshot
From Generic to Branded: A Model of Spillover in Paid Search Advertising
inferredcites →https://doi.org/10.1509/jmr.08.0468openalex-snapshot
Location, Location, Location: An Analysis of Profitability of Position in Online Advertising Markets
inferredcites →https://doi.org/10.1509/jmr.10.0354openalex-snapshot
A Latent Instrumental Variables Approach to Modeling Keyword Conversion in Paid Search Advertising
inferredcites →https://doi.org/10.2139/ssrn.1669678openalex-snapshot
User Content Generation and Usage Behavior on the Mobile Internet: An Empirical Analysis
inferredcites →https://doi.org/10.2139/ssrn.2510263openalex-snapshot
Does Bigger Screen Lead to More Cellular Data Usage?
inferredcites →https://doi.org/10.2501/jar-2017-058openalex-snapshot
Mobile Technology and Its Impact On the Consumer Decision-Making Journey
inferredcites →https://doi.org/10.2501/jar-2018-008openalex-snapshot
Are You Targeting Too Much? Effective Marketing Strategies for Brands
inferredcites →https://doi.org/10.2753/mis0742-1222300204openalex-snapshot
Channel Capabilities, Product Characteristics, and the Impacts of Mobile Channel Introduction

What points at this work

Incoming claims: where this work appears in other papers’ reference lists and arguments.

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Our Campaign Finance Nationalism
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inferred← citeshttps://doi.org/10.1016/j.indmarman.2020.07.017openalex-snapshot
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Substance use disorder education via digital outreach: An evaluation of program dissemination and implementation
inferred← citeshttps://doi.org/10.1080/00913367.2021.1961646openalex-snapshot
The Challenge of a Prominent Position: Decomposing Shopping Goals in Sponsored Search Advertising
inferred← citeshttps://doi.org/10.1080/00913367.2022.2090466openalex-snapshot
Differential Effects of Device Modalities and Exposure to Online Reviews on Online Purchasing: A Field Study
inferred← citeshttps://doi.org/10.1080/13527266.2020.1753091openalex-snapshot
The effectiveness of various video ad-choice formats
inferred← citeshttps://doi.org/10.1108/apjml-02-2021-0145openalex-snapshot
From keyword to keywords: the role of keyword portfolio variety and disparity in product sales
inferred← citeshttps://doi.org/10.1108/imds-07-2023-0515openalex-snapshot
Exploring the effects of quality signals on search advertising performance: the moderating role of keyword attributes
inferred← citeshttps://doi.org/10.1108/itp-03-2023-0223openalex-snapshot
Paid search advertising across stages of the customer shopping journey: a shopping goal theory perspective
inferred← citeshttps://doi.org/10.1108/jrim-01-2024-0018openalex-snapshot
The effect of matching strategies and advertising performance: the roles of perceived goal progress and customer search behaviors
inferred← citeshttps://doi.org/10.1145/3539618.3591744openalex-snapshot
Not Just Skipping: Understanding the Effect of Sponsored Content on Users' Decision-Making in Online Health Search
inferred← citeshttps://doi.org/10.1177/00222429241263012openalex-snapshot
Positive Emotions During Search Engine Use: How You Feel Impacts What You Search for and Click On
inferred← citeshttps://doi.org/10.1177/10963480251324553openalex-snapshot
Understanding the Role of Response Latency on Position Bias in Tourists’ Online Travel Planning
inferred← citeshttps://doi.org/10.1371/journal.pone.0263339openalex-snapshot
The impact of interactive advertising on consumer engagement, recall, and understanding: A scoping systematic review for informing regulatory science
inferred← citeshttps://doi.org/10.32657/10356/164497openalex-snapshot
Dynamic games for resource allocation in metaverse services and architectures
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