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A New Theorem for Optimizing the Advertising Budget

https://doi.org/10.2501/s0021849909090229
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What this work says

Outgoing claims: the papers this work cites, builds on, or argues with.

inferredcites →https://doi.org/10.1007/978-3-642-51565-1_53openalex-snapshot
Optimal Advertising and Optimal Quality
inferredcites →https://doi.org/10.1016/s1441-3582(04)70102-0openalex-snapshot
Empirical Generalisation in Marketing
inferredcites →https://doi.org/10.1086/295310openalex-snapshot
Optimal Allocation of Competitive Marketing Efforts: An Empirical Study
inferredcites →https://doi.org/10.1177/002224379102800204openalex-snapshot
An Analysis of the Tradeoff between Advertising and Price Discounting
inferredcites →https://doi.org/10.1177/002224379503200201openalex-snapshot
How T.V. Advertising Works: A Meta-Analysis of 389 Real World Split Cable T.V. Advertising Experiments
inferredcites →https://doi.org/10.1177/056943450504900209openalex-snapshot
Is the Dorfman-Steiner Rule Always Optimal?
inferredcites →https://doi.org/10.1287/mksc.14.3.g1openalex-snapshot
Introduction to the Special Issue: Empirical Generalizations in Marketing
inferredcites →https://doi.org/10.1287/mksc.14.3.g6openalex-snapshot
Empirical Generalizations and Marketing Science: A Personal View
inferredcites →https://doi.org/10.1287/mnsc.16.8.b466openalex-snapshot
Models and Managers: The Concept of a Decision Calculus
inferredcites →https://doi.org/10.1509/jmkr.45.2.211openalex-snapshot
The Effect of Competitive Advertising Interference on Sales for Packaged Goods
inferredcites →https://doi.org/10.2139/ssrn.1536859openalex-snapshot
Generalizations About Advertising Effectiveness in Markets

What points at this work

Incoming claims: where this work appears in other papers’ reference lists and arguments.

inferred← citeshttps://doi.org/10.2139/ssrn.1866002openalex-extracted
New and Enduring Empirical Generalizations on Advertising Elasticity: A Meta-Analysis of 872 Estimates
inferred← citeshttps://doi.org/10.2139/ssrn.2365666openalex-extracted
Optimum Budget Expenditures Having a Maximum Influence on the Personal Income Per Capita: The Case of Azerbaijan
inferred← citeshttps://doi.org/10.1002/9781118378465.ch6openalex-snapshot
The State of Research on Media Planning, Buying, and Selling
inferred← citeshttps://doi.org/10.1007/978-3-658-39008-2_8openalex-snapshot
Data Driven Campaigning: Wie Einfluss messbar gemacht werden kann und wie wir damit effizientere Kampagnen gestalten können
inferred← citeshttps://doi.org/10.1007/978-981-15-1540-8_3openalex-snapshot
How Advertising Works (so far)
inferred← citeshttps://doi.org/10.1007/s11590-010-0220-zopenalex-snapshot
Using several advertising media in a homogeneous market
inferred← citeshttps://doi.org/10.1007/s11747-023-00962-2openalex-snapshot
Direct mail to prospects and email to current customers? Modeling and field-testing multichannel marketing
inferred← citeshttps://doi.org/10.1016/j.ausmj.2015.12.006openalex-snapshot
Drivers of Cross-National Variation in Advertising Spending: A Longitudinal Analysis of the Effects of Freedom and Foreign Direct Investment
inferred← citeshttps://doi.org/10.1016/j.ijme.2022.100689openalex-snapshot
Using Marketing Mix Elasticities to Demonstrate Consumer and Producer Perspectives in Marketing Management Class
inferred← citeshttps://doi.org/10.1016/j.ijresmar.2015.09.007openalex-snapshot
Do display ads influence search? Attribution and dynamics in online advertising
inferred← citeshttps://doi.org/10.1016/j.ijresmar.2015.12.008openalex-snapshot
The impact of brand familiarity on online and offline media synergy
inferred← citeshttps://doi.org/10.1016/j.jbusres.2022.08.052openalex-snapshot
Increasing the effectiveness of display social media ads for startups: The role of different claims and executional characteristics
inferred← citeshttps://doi.org/10.1057/s41270-024-00294-2openalex-snapshot
Data-driven budget allocation of retail media by ad product, funnel metric, and brand size
inferred← citeshttps://doi.org/10.1080/00913367.2015.1090938openalex-snapshot
Advertising Budgeting: A Reinvestigation of the Evidence on Brand Size and Spend
inferred← citeshttps://doi.org/10.1080/10495142.2019.1708527openalex-snapshot
The Challenge of Resource Allocation in the Nonprofit Sector: Determining the Right Amount of Fundraising Expenses
inferred← citeshttps://doi.org/10.1080/10496491.2014.894957openalex-snapshot
Beyond the Return on Advertising: Elasticity of the Return on Advertising as a Diagnostic Metric to Maximize Profit
inferred← citeshttps://doi.org/10.1108/ejm-12-2015-0833openalex-snapshot
Predicting what? The strengths and limitations of a test of persuasive advertising principles
inferred← citeshttps://doi.org/10.1108/k-03-2022-0369openalex-snapshot
An optimal strategy of advertising and electronic word-of-mouth with considering rebates
inferred← citeshttps://doi.org/10.1287/mksc.2017.1046openalex-snapshot
Marketing Budget Allocation Across Countries: The Role of International Business Cycles
inferred← citeshttps://doi.org/10.1353/asr.2014.0014openalex-snapshot
Can Consumption Predict Advertising Expenditures?: The Advertising-Consumption Relation Before and After the Dot-Com Crisis in Germany
inferred← citeshttps://doi.org/10.1504/ijeme.2013.055985openalex-snapshot
Unifying the supply-side and demand-side of business strategy with an ROI objective function
inferred← citeshttps://doi.org/10.15722/jds.14.4.201604.13openalex-snapshot
Impact of Selling, General and Administrative Expenses on Financial Sustainability of IT Companies Listed in S&P 500
inferred← citeshttps://doi.org/10.2501/jar-2015-025openalex-snapshot
Mixed-Media Modeling May Help Optimize Campaign Recognition and Brand Interest
inferred← citeshttps://doi.org/10.2501/jar-2016-014openalex-snapshot
Assessing Ad-Spend Patterns To Predict Brand Health
inferred← citeshttps://doi.org/10.2501/jar-2017-039openalex-snapshot
The Optimal Advertising-Allocation Rules For Sequentially Released Products
inferred← citeshttps://doi.org/10.70675/9b4e06d6z39fez481bzabcbz37ea1f4e2127openalex-snapshot
Impact of media investments on brands’ market shares : a compositional data analysis approach
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