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Thinking about Fit and Donation Format in Cause Marketing: The Effects of Need for Cognition
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What this work says
Outgoing claims: the papers this work cites, builds on, or argues with.
inferredcites →https://doi.org/10.1002/mar.20017openalex-snapshot
The impact of the alliance on the partners: A look at cause–brand alliances
inferredcites →https://doi.org/10.1002/mar.20255openalex-snapshot
To donate or not to donate? Product characteristics and framing effects of cause‐related marketing on consumer purchase behavior
inferredcites →https://doi.org/10.1016/j.jbusres.2005.01.001openalex-snapshot
The impact of perceived corporate social responsibility on consumer behavior
inferredcites →https://doi.org/10.1016/j.jbusres.2006.09.030openalex-snapshot
The relevance of fit in a cause–brand alliance when consumers evaluate corporate credibility
inferredcites →https://doi.org/10.1016/j.jbusres.2008.01.039openalex-snapshot
The effect of fit and dominance in cause marketing communications
inferredcites →https://doi.org/10.1016/j.jretai.2007.03.006openalex-snapshot
Consumer response to retailer use of cause-related marketing: Is more fit better?
inferredcites →https://doi.org/10.1016/s1057-7408(08)80038-1openalex-snapshot
Need for Cognition and Advertising: Understanding the Role of Personality Variables in Consumer Behavior
inferredcites →https://doi.org/10.1037/0022-3514.45.4.805openalex-snapshot
Effects of need for cognition on message evaluation, recall, and persuasion.
inferredcites →https://doi.org/10.1037/0022-3514.61.1.13openalex-snapshot
Promoting systematic processing in low-motivation settings: Effect of incongruent information on processing and judgment.
inferredcites →https://doi.org/10.1080/00913367.2003.10639146openalex-snapshot
ON THE PREVALENCE AND IMPACT OF VAGUE QUANTIFIERS IN THE ADVERTISING OF CAUSE-RELATED MARKETING (CRM)
inferredcites →https://doi.org/10.1080/00913367.2003.10639149openalex-snapshot
CONSUMER PERCEPTION OF CORPORATE DONATIONS Effects of Company Reputation for Social Responsibility and Type of Donation
inferredcites →https://doi.org/10.1086/209082openalex-snapshot
The Role of Imagery in Information Processing: Review and Extensions
inferredcites →https://doi.org/10.1086/209519openalex-snapshot
Donations to Charity as Purchase Incentives: How Well They Work May Depend on What You Are Trying to Sell
inferredcites →https://doi.org/10.1086/341576openalex-snapshot
How Prevalent Is the Negativity Effect in Consumer Environments?
inferredcites →https://doi.org/10.1086/429606openalex-snapshot
The Effect of Multiple Extrinsic Cues on Quality Perceptions: A Matter of Consistency
inferredcites →https://doi.org/10.1108/07363760610701850openalex-snapshot
The company‐cause‐customer fit decision in cause‐related marketing
inferredcites →https://doi.org/10.1177/002224298805200306openalex-snapshot
Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy
inferredcites →https://doi.org/10.1177/002224299305700409openalex-snapshot
The Effect of Background Music on Ad Processing: A Contingency Explanation
inferredcites →https://doi.org/10.1177/074391569801700207openalex-snapshot
A Typology of Consumer Responses to Cause-Related Marketing: From Skeptics to Socially Concerned
inferredcites →https://doi.org/10.1207/s15327663jcp0803_02openalex-snapshot
The Effects of Product Type and Donation Magnitude on Willingness to Pay More for a Charity‐Linked Brand
inferredcites →https://doi.org/10.1300/j054v11n01_05openalex-snapshot
Dangerous Donations? The Effects of Cause-Related Marketing on Charity Attitude
inferredcites →https://doi.org/10.1300/j054v18n02_04openalex-snapshot
Cause-Related Marketing: An Exploratory Study of Campaign Donation Structures Issues
inferredcites →https://doi.org/10.1509/jmkg.65.1.71.18132openalex-snapshot
Pursuing the Value-Conscious Consumer: Store Brands versus National Brand Promotions
inferredcites →https://doi.org/10.1509/jppm.21.1.78.17600openalex-snapshot
Building Brand Equity through Corporate Societal Marketing
inferredcites →https://doi.org/10.2307/1252171openalex-snapshot
Consumer Evaluations of Brand Extensions
inferredcites →https://doi.org/10.2753/joa0091-3367360204openalex-snapshot
Consumer Responses to Corporate Social Responsibility (CSR) Initiatives: Examining the Role of Brand-Cause Fit in Cause-Related Marketing
inferredcites →https://doi.org/10.2753/joa0091-3367360402openalex-snapshot
Cause-Related Marketing (CRM): The Influence of Donation Proximity and Message-Framing Cues on the Less-Involved Consumer
What points at this work
Incoming claims: where this work appears in other papers’ reference lists and arguments.
inferred← citeshttps://doi.org/10.1002/mar.20930openalex-snapshot
An Evolutionary Process Model of Cause‐Related Marketing and Systematic Review of the Empirical Literature
inferred← citeshttps://doi.org/10.1002/nvsm.1656openalex-snapshot
For brand alliance social or cause related marketing which one is better? A study in emerging markets
inferred← citeshttps://doi.org/10.1007/s10551-017-3614-3openalex-snapshot
The Mediating Role of Moral Elevation in Cause-Related Marketing: A Moral Psychological Perspective
inferred← citeshttps://doi.org/10.1007/s12208-023-00392-4openalex-snapshot
Factors affecting attitude and purchase intention towards cause-related marketing: a systematic literature review using TCCM approach
inferred← citeshttps://doi.org/10.1007/s12208-025-00459-4openalex-snapshot
Unveiling the impact of donation message-framing, donation magnitude, and product type (vice: hedonic vs. virtue: utilitarian) on CRM participation intention
inferred← citeshttps://doi.org/10.1016/j.jbusres.2020.02.017openalex-snapshot
The moderating role of donation quantifiers on price fairness judgments
inferred← citeshttps://doi.org/10.1057/crr.2015.23openalex-snapshot
Containing Cause-Related Marketing Skepticism: A Comparison across Donation Frame Types
inferred← citeshttps://doi.org/10.1057/s41262-018-0121-5openalex-snapshot
Brand tribalism in technology and sport: determinants and outcomes
inferred← citeshttps://doi.org/10.1080/01292986.2017.1280064openalex-snapshot
Matching cause-related marketing campaign to culture
inferred← citeshttps://doi.org/10.1080/02650487.2025.2516327openalex-snapshot
‘Can you see it?’ how one-for-one promotions increase imagery vividness and promotion effectiveness in cause-related marketing
inferred← citeshttps://doi.org/10.1080/10495142.2019.1606757openalex-snapshot
Cause-Related Marketing Research (1988–2016): An Academic Review and Classification
inferred← citeshttps://doi.org/10.1080/10495142.2020.1726253openalex-snapshot
Measuring the Impact of Cause-Related Marketing: A Meta-Analysis of Nonprofit and For-profit Alliance Campaigns
inferred← citeshttps://doi.org/10.1080/10495142.2022.2066600openalex-snapshot
Testing the Influence of Donation Message-framing, Donation Size, and Product Type (Androgynous Luxury: Hedonic Vs. Eco-friendly: Utilitarian) on CRM Participation Intention
inferred← citeshttps://doi.org/10.1080/10495142.2022.2133066openalex-snapshot
Mapping the Research Pattern of Cause-related Marketing: A Bibliometric Analysis of Publications during 2000-2020
inferred← citeshttps://doi.org/10.1080/10495142.2026.2699846openalex-snapshot
The Impact of Donation Message Framing, Donation Scale and Product Variation (Spiritual Sport Products: Hedonic-Utilitarian Orientation) on Cause-Related Marketing Participation Intention
inferred← citeshttps://doi.org/10.1080/10496491.2018.1536621openalex-snapshot
Non-Price Sales Promotion Impact and Moderator Role
inferred← citeshttps://doi.org/10.1080/10696679.2016.1270768openalex-snapshot
The Power of Politics in Branding
inferred← citeshttps://doi.org/10.1080/10696679.2021.1901594openalex-snapshot
The importance of fit: a predictive model of cause marketing effects
inferred← citeshttps://doi.org/10.1080/13527266.2018.1528475openalex-snapshot
Testing the influence of message framing, donation magnitude, and product category in a cause-related marketing context
inferred← citeshttps://doi.org/10.1108/apjml-09-2016-0161openalex-snapshot
A brand foci model to explain achievement needs: a contradictory explanation
inferred← citeshttps://doi.org/10.1108/bpmj-04-2019-0146openalex-snapshot
CRM campaigns with choice for enhanced business process performance
inferred← citeshttps://doi.org/10.1108/jima-04-2023-0131openalex-snapshot
Antecedents to consumer responses to causerelated marketing campaigns: an empirical investigation in a developing country
inferred← citeshttps://doi.org/10.1108/jsm-02-2018-0054openalex-snapshot
Pay-what-you-want with charitable giving positively impacts retailers
inferred← citeshttps://doi.org/10.1177/09722629221087364openalex-snapshot
Determinants and Consequences of Cause–Brand Association: An Empirical Analysis
inferred← citeshttps://doi.org/10.1177/21582440251379510openalex-snapshot
Cause-Related Marketing: A Past and Future Review Using SPAR-4 SLR Guidelines and TCCM Framework
inferred← citeshttps://doi.org/10.14743/apem2022.4.450openalex-snapshot
Cause-related marketing strategy in a supply chain: A theoretical analysis and a case study
inferred← citeshttps://doi.org/10.32920/ryerson.14648763openalex-snapshot
Establishing Fashionthropy: A History and Analysis of Fashion and Philanthropy’s Convergence
inferred← citeshttps://doi.org/10.32920/ryerson.14648763.v1openalex-snapshot
Establishing Fashionthropy: A History and Analysis of Fashion and Philanthropy’s Convergence
inferred← citeshttps://doi.org/10.3390/su12229609openalex-snapshot
A Systematic Review of Experimental Studies Investigating the Effect of Cause-Related Marketing on Consumer Purchase Intention
inferred← citeshttps://doi.org/10.3390/su9061016openalex-snapshot
The Role of Company-Cause Fit and Company Involvement in Consumer Responses to CSR Initiatives: A Meta-Analytic Review
inferred← citeshttps://doi.org/10.7176/jmcr/85-09openalex-snapshot
Does Your Cause Fit My “Self”? Self-Expansion and Self-Concept in Cause-Related Marketing
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