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Research on the Influence of Social Media Short Video Marketing on Consumer Brand Attitude

https://doi.org/10.2991/icsshe-19.2019.192
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Outgoing claims: the papers this work cites, builds on, or argues with.

inferredcites →https://doi.org/10.1086/208924openalex-snapshot
Self-Concept in Consumer Behavior: A Critical Review
inferredcites →https://doi.org/10.2307/41165845openalex-snapshot
Measuring Brand Equity Across Products and Markets

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Incoming claims: where this work appears in other papers’ reference lists and arguments.

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