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We “Meme” Business: Exploring Malaysian Youths’ Interpretation of Internet Memes in Social Media Marketing
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What this work says
Outgoing claims: the papers this work cites, builds on, or argues with.
inferredcites →https://doi.org/10.1016/j.copsyc.2015.10.016openalex-snapshot
The role of digital and social media marketing in consumer behavior
inferredcites →https://doi.org/10.1016/j.ijinfomgt.2012.07.003openalex-snapshot
To be or not to be in social media: How brand loyalty is affected by social media?
inferredcites →https://doi.org/10.1016/j.jbusres.2011.12.014openalex-snapshot
Celebrity co-branding partners as irrelevant brand information in advertisements
inferredcites →https://doi.org/10.1016/j.jbusres.2016.05.001openalex-snapshot
Elements of strategic social media marketing: A holistic framework
inferredcites →https://doi.org/10.1016/j.pubrev.2018.06.004openalex-snapshot
One does not simply meme about organizations: Exploring the content creation strategies of user-generated memes on Imgur
inferredcites →https://doi.org/10.1016/j.respol.2018.02.014openalex-snapshot
From symbolic values to symbolic innovation: Internet-memes and innovation
inferredcites →https://doi.org/10.1057/978-1-349-95348-6_10openalex-snapshot
There’s More to Perfume than Smell: Advertising, Pop Culture, and Meme Culture
inferredcites →https://doi.org/10.1075/gest.16.1.04occopenalex-snapshot
Iconicity is in the eye of the beholder
inferredcites →https://doi.org/10.1080/14725860108583828openalex-snapshot
Iconicity, diagrammatics, and aesthetic preferences
inferredcites →https://doi.org/10.1086/422109openalex-snapshot
Consumer Perceptions of Iconicity and Indexicality and Their Influence on Assessments of Authentic Market Offerings
inferredcites →https://doi.org/10.1177/0973258615614420openalex-snapshot
Humour 2.0: Styles and Types of Humour and Virality of Memes on Facebook
inferredcites →https://doi.org/10.12697/sss.2016.44.4.05openalex-snapshot
Internet memes as internet signs: A semiotic view of digital culture
inferredcites →https://doi.org/10.1386/iscc.9.3.303_1openalex-snapshot
Memes in digital culture and their role in marketing and communication: A study in India
inferredcites →https://doi.org/10.1515/9783110416794-014openalex-snapshot
4.3 User-Generated Internet Memes as Advertising Vehicles: Visual Narratives as Special Consumer Information Sources and Consumer Tribe Integrators
inferredcites →https://doi.org/10.1515/9783110586374-008openalex-snapshot
One does not simply process memes: Image macros as multimodal constructions
inferredcites →https://doi.org/10.18574/nyu/9780814763025.003.0013openalex-snapshot
9. The Language of Internet Memes
inferredcites →https://doi.org/10.2307/3152153openalex-snapshot
Research Design: Qualitative and Quantitative Approaches
inferredcites →https://doi.org/10.4172/2151-6219.1000203openalex-snapshot
Social Media and Its Role in Marketing
inferredcites →https://doi.org/10.4324/9781351026987-14openalex-snapshot
The role of internet memes in shaping young people’s health-related social media interactions
inferredcites →https://doi.org/10.69554/rtxa2910openalex-snapshot
The ‘borrowed interest’ appeal: Brands riding the wave of popular events and memes in the digital age
inferredcites →https://doi.org/10.7551/mitpress/9429.001.0001openalex-snapshot
Memes in Digital Culture
What points at this work
Incoming claims: where this work appears in other papers’ reference lists and arguments.
inferred← citeshttps://doi.org/10.2139/ssrn.4785605openalex-extracted
When Branded Memes Go Viral: The Mediating Role of Perceived Fun
inferred← citeshttps://doi.org/10.1002/mar.21702openalex-snapshot
Meme marketing: How can marketers drive better engagement using viral memes?
inferred← citeshttps://doi.org/10.1007/978-3-031-51997-0_29openalex-snapshot
Beyond Humour: How Memes Shape Brand Associations and Drive Purchase Choices
inferred← citeshttps://doi.org/10.1016/j.ijhm.2026.104641openalex-snapshot
Understanding the effectiveness of meme marketing in foodservice: The roles of language style and meme literacy
inferred← citeshttps://doi.org/10.1057/s41599-025-06166-zopenalex-snapshot
From memes to motivation: understanding how social media influencers drive youth consumption
inferred← citeshttps://doi.org/10.1080/10496491.2026.2697841openalex-snapshot
What Drives Engagement with Branded Memes? A Mixed-Methods Investigation of Psychological Mechanisms
inferred← citeshttps://doi.org/10.1080/10641734.2024.2390850openalex-snapshot
Viral Dynamics on Social Media: Enhancing Brand Engagement through Meme Marketing Strategies
inferred← citeshttps://doi.org/10.1080/13527266.2025.2589388openalex-snapshot
Memes as marketing: A mixed-methods exploration of consumer motivations and digital participation
inferred← citeshttps://doi.org/10.1080/23311975.2024.2366001openalex-snapshot
How to cook a meme: exploring content strategies in brand and user-generated memes on Instagram
inferred← citeshttps://doi.org/10.17576/3l-2022-2802-11openalex-snapshot
What do they Really “Meme”? A Multimodal Study on ‘Siakap Langkawi’ Memes as Tools for Humour and Marketing
inferred← citeshttps://doi.org/10.21453/2311-3065-2021-9-4-26-38openalex-snapshot
Russian Twitter as an Interpretation and Agenda-Setting Tool
inferred← citeshttps://doi.org/10.21511/im.20(1).2024.01openalex-snapshot
Impact of meme marketing on consumer purchase intention: Examining the mediating role of consumer engagement
inferred← citeshttps://doi.org/10.31893/multiscience.2026458openalex-snapshot
The role of hate speech, symbols of content and language preference in shaping users' behavior
inferred← citeshttps://doi.org/10.3390/jrfm16010013openalex-snapshot
GameStop or Game Just Started? Leveling the Playing Field for Social Media Meme Investors to Rebuild the Public’s Trust
inferred← citeshttps://doi.org/10.37052/jb21(2)no3openalex-snapshot
Hantaran Bahasa Melayu yang Tular di Facebook: Analisis dari Aspek Kandungan dan Atribut Linguistik
inferred← citeshttps://doi.org/10.5585/2025.24394openalex-snapshot
Production of cultural discourses by social media influencers ecosystems through meme marketing: Recife ordinário and the strength of local contexts
inferred← citeshttps://doi.org/10.5585/2025.29508openalex-snapshot
Produção de discursos culturais por ecossistemas de influenciadores de mídias sociais através do marketing de memes: Recife ordinário e a força dos contextos locais
inferred← citeshttps://doi.org/10.59141/jiss.v5i02.995openalex-snapshot
Meme Marketing: Generation Z Consumer Behavior on Social Media
inferred← citeshttps://doi.org/10.7592/ejhr.2023.11.4.854openalex-snapshot
Humour as an advertising resource: memes at the service of brands
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