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Exploring the Relationship between Experiential Marketing and Experiential Value in the Smartphone Industry
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What this work says
Outgoing claims: the papers this work cites, builds on, or argues with.
inferredcites →https://doi.org/10.1002/cb.53openalex-snapshot
On the conceptual link between mass customisation and experiential consumption: an explosion of subjectivity
inferredcites →https://doi.org/10.1016/j.emj.2007.08.005openalex-snapshot
How to Sustain the Customer Experience:
inferredcites →https://doi.org/10.1016/j.ijhm.2009.03.008openalex-snapshot
Effect of experiential value on customer satisfaction with service encounters in luxury-hotel restaurants
inferredcites →https://doi.org/10.1016/s0010-8804(01)81012-0openalex-snapshot
Emotional Bonding and Restaurant Loyalty
inferredcites →https://doi.org/10.1108/02634500410551914openalex-snapshot
Refocusing marketing to reflect practice
inferredcites →https://doi.org/10.1108/07363760410542200openalex-snapshot
Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know
inferredcites →https://doi.org/10.1108/09564230710778137openalex-snapshot
Modeling service encounters and customer experiential value in retailing
inferredcites →https://doi.org/10.1108/17506180810891591openalex-snapshot
Night market experience and image of temporary residents and foreign visitors
inferredcites →https://doi.org/10.1108/20442081211233007openalex-snapshot
“Staging the past, enacting the present”
inferredcites →https://doi.org/10.1177/0276146700202008openalex-snapshot
The Millennial Consumer in the Texts of Our Times: Experience and Entertainment
inferredcites →https://doi.org/10.1177/1096348008317392openalex-snapshot
Relationships Among Experiential Marketing, Experiential Value, and Customer Satisfaction
inferredcites →https://doi.org/10.1509/jmkg.68.1.1.24036openalex-snapshot
Evolving to a New Dominant Logic for Marketing
inferredcites →https://doi.org/10.21002/amj.v4i1.2030openalex-snapshot
The Study of Relationship among Experiential Marketing, Service Quality, Customer Satisfaction, and Customer Loyalty
inferredcites →https://doi.org/10.2224/sbp.2009.37.7.993openalex-snapshot
The Effect of Experiential and Relationship Marketing on Customer Value: a Case Study of International American Casual Dining Chains in Taiwan
inferredcites →https://doi.org/10.2307/3151953openalex-snapshot
Marketing Research: An Applied Orientation
inferredcites →https://doi.org/10.2501/ijmr-53-6-771-792openalex-snapshot
Customer Experience: Are We Measuring the Right Things?
inferredcites →https://doi.org/10.5897/ajbm10.1287openalex-snapshot
Goal, customer experience and purchase intention in a retail context in China: An empirical study
What points at this work
Incoming claims: where this work appears in other papers’ reference lists and arguments.
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From Online Games to Offline Travel: Individual Differences in Gaming Flow, Attachment, and Esports Travel Among Young Egamers
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The Effect of User Interface on Experiential Value for E-Book Platforms Users
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The Soft Side of Technology Adoption: A Study of Customer Experience on Mobile Phone Usage
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Experience with Mobile Phone Technology: A Comparison Between Two Brands
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Influence of Social Networks from Cellphones to Choose Restaurants, Salinas – 2016
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Experiential Marketing as a Moderating Effect on Exhibitor Performance at International Tourism Trade Shows
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Investigating the customer’s intention in the “Clicks-and-Mortar” business model
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On the post-acceptance of mobile movie-themed games
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A new form of brand experience in online social networks: An empirical analysis
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Exploring the experiential and sociodemographic drivers of satisfaction and loyalty in the theme park context
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The power of experiential marketing: exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength
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Smartphones in Tourism and Hospitality Marketing: A Literature Review
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Exploring experiential consumption dimensions in the theme park context
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A current travel model: smart tour on mobile guide application services
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The influence of an organisation’s adopted corporate social responsibility constructs on consumers’ intended buying behaviour: a Malaysian perspective
inferred← citeshttps://doi.org/10.1177/13567667251314201openalex-snapshot
From online games to offline travel: Gaming flow, attachment, and esports travel
inferred← citeshttps://doi.org/10.1177/21582440211061385openalex-snapshot
Impact of Service Encounter Elements on Experiential Value and Customer Loyalty: An Empirical Investigation in the Coffee Shop Context
inferred← citeshttps://doi.org/10.1201/b16064-33openalex-snapshot
The relationship between experiential marketing and tourists’ satisfaction on Kelantan food
inferred← citeshttps://doi.org/10.12776/qip.v21i2.864openalex-snapshot
Retailer's Innovative Differentiation Method Based on Customer Experience: Focusing Mediating Effect of Omni-channel Shopper Type
inferred← citeshttps://doi.org/10.15294/maj.v11i1.54279openalex-snapshot
Interaction of E-Service Quality, Experiential Marketing, Trust, and Satisfaction on Repurchase Intention
inferred← citeshttps://doi.org/10.17770/sie2021vol6.6345openalex-snapshot
EVALUATION OF EXPERIENTIAL MARKETING WEBSITE FOR ATTRACTING FOREIGN STUDENTS TO LATVIAN HIGHER EDUCATIONAL INSTITUTIONS
inferred← citeshttps://doi.org/10.18568/internext.v17i3.671openalex-snapshot
Combinar marketing de experiência com marketing de influência pode conduzir a um aumento do brand awareness digital?
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PERAN DARI DIMENSI BRAND EXPERIENCE RESTORAN DALAM MENCIPTAKAN BRAND LOYALTY DAN DAMPAKNYA TERHADAP BRAND EQUITY [THE ROLE OF THE RESTAURANT BRAND EXPERIENCE DIMENSION IN CREATING BRAND LOYALTY AND ITS IMPACT ON BRAND EQUITY]
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Deneyimsel Pazarlamanın Müşteri Memnuniyeti ve Müşteri Sadakati ile İlişkisi: Akıllı Telefon Sektörüne Yönelik Bir Araştırma
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inferred← citeshttps://doi.org/10.20420/1680.2022.536openalex-snapshot
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inferred← citeshttps://doi.org/10.20885/jsb.vol18.iss2.art7openalex-snapshot
Analisis experiential marketing terhadap experiential value di industri smartphone
inferred← citeshttps://doi.org/10.21512/bbr.v5i2.1188openalex-snapshot
Analisis Perbandingan Experiential Value antara Hong Tang dan Black Ball serta Hubungannya dengan Customer Satisfaction
inferred← citeshttps://doi.org/10.21608/ijtah.2024.258181.1113openalex-snapshot
Creating Lasting Customer Relationships: The Impact of Experiential Marketing on Customer Behaviour in the Tourism and Hospitality Industry The Mediating f role of brand trust
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Modeling the consumer’s perception of experiential marketing in the Romanian private ophthalmologic services
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Integrating Approach to Build Customer Experiences: Lessons Learned from Mobile Customers in Ghana
inferred← citeshttps://doi.org/10.23917/iseth.2302openalex-snapshot
Experiential Marketing Model on Hotels Owned by Regional Government of South Sumatra Province
inferred← citeshttps://doi.org/10.24912/jmieb.v7i1.23252openalex-snapshot
PENGARUH PEMASARAN PENGALAMAN TERHADAP LOYALITAS MEREK BOBA TEA TAIWAN: MEDIASI CITRA MEREK DAN KEPUASAN PELANGGAN DI JAKARTA
inferred← citeshttps://doi.org/10.29228/joh.55647openalex-snapshot
PAZARLAMADA DENEYİMSEL YAKLAŞIM: DÜNDEN BUGÜNE GELİŞİMİ VE GENİŞLEYEN ETKİ ALANI ÜZERİNE BİR İNCELEME
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LINKING EXPERIENTIAL VALUE TO LOYALTY IN SMARTPHONE INDUSTRY
inferred← citeshttps://doi.org/10.2991/aebmr.k.210616.097openalex-snapshot
The Effect of Experiential Marketing on Customer Satisfaction Through Experiential Value as Intervening of Variables on Xiaomi Smartphone User
inferred← citeshttps://doi.org/10.31933/dijdbm.v1i6.566openalex-snapshot
SENSE AND THINK MARKETING IMPLICATIONS
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PENGARUH KUALITAS LAYANAN, CITRA MEREK, KEPERCAYAAN DAN BAURAN PEMASARAN WEB TERHADAP LOYALITAS
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WHAT FACTOR PERSUADE MALAYSIANS CONSUMER TO PURCHASE SMARTPHONE?
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Analysis of The Effect of Experiential Marketing And Community Reference on Purchase Decisions (Study In Surabaya Brain Coffee)
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Millennial Generation's Music, Moods, and Impulsive Buying: empirical studies in minimarkets
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The Role of Single Landscape Elements in Enhancing Landscape Aesthetics and the Sustainable Tourism Experience: A Case Study of Leisure Furniture
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An Exploration Of Experiential Marketing In The Fast-moving Consumer Goods Industry: Development Of The Experiential Marketing Implementation Model And The Return On Integrated Experience Formula
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Pengaruh Store Atmosphere dan Experiential Marketing Terhadap Keputusan Pembelian Di Kopi Daong Pancawati
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Value co-creation in multi-actor ecosystems
inferred← citeshttps://doi.org/10.4018/978-1-6684-4380-4.ch002openalex-snapshot
Experiential Value and Experiential Quality
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The Effect of Experiential Marketing on Satisfaction of Microblogging Sites
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The Effect of Use, Overuse, and Appeal of Mobile Game App on Add-Ons Purchases and Players Recruitment
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The Mediating Effect of Brand Trust on the Relationship between Experiential Marketing and Brand Loyalty: With Special Reference to Retail Industry of Sri Lanka
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Experiencing Pizza Hut: The Role of Experiential Marketing in Shaping Customer Satisfaction in Sri Lanka
inferred← citeshttps://doi.org/10.4108/eai.24-10-2018.2289672openalex-snapshot
The Influence Experiential Marketing and Customer Value to Loyalty Moslem Tourists
inferred← citeshttps://doi.org/10.46729/ijstm.v3i2.464openalex-snapshot
The Influence Of Experiential Marketing (Sense Marketing, Feel Marketing, Think Marketing, Act Marketing) Against The Quality Of The College Of Religious Islam Negeri (PTKIN) In East Java Indonesia
inferred← citeshttps://doi.org/10.47750/qas/24.193.12openalex-snapshot
The Impact of Strategic Experiential Modules (SEMs) Dimension on Visitor’s Revisit Intention: A Lesson from the Sunrise of Java, Indonesia
inferred← citeshttps://doi.org/10.47814/ijssrr.v5i3.176openalex-snapshot
The Effect of Experiential Marketing and Experiential Value on Customer Loyalty of Coffee Shops in Mataram City Through Satisfaction as a Mediation Variable
inferred← citeshttps://doi.org/10.5296/bms.v9i2.13615openalex-snapshot
Customer Experience Marketing (CEM), Customer Satisfaction and Customer Trust Affects Customer Loyalty: A Study on Star Hotels in Jakarta Province
inferred← citeshttps://doi.org/10.5539/ijms.v8n5p32openalex-snapshot
Experiential Consumption and Customer Satisfaction: Moderating Effects of Perceived Values
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The impact of experiential marketing on the intention to revisit the brand: comparing large and small fast-food restaurant chains
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Motives influencing the co-production behavior of Vietnamese tourists: Scale development and validation
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