On the public citation graph

Optimizing Digital Marketing for Generation Y: An Investigation of Developing Online Market in Bangladesh

https://doi.org/10.5539/ibr.v8n8p150
0 signed · 27 inferred · view as graph

Inferred edges come from two machine sources: sweeps of open repository metadata (mostly SSRN and Zenodo), and a bulk OpenAlex citation snapshot. Every row below is labelled with the one it came from. Neither is a complete citation index — absence here is not evidence of absence.

Is this your work? Sign in with ORCID and put your name on the claims that are yours.
Claim with ORCID
Reference health. See whether every reference in this work resolves to a known work and none has been retracted — and get a dated CiteStamped badge you can embed.
See reference health

What this work says

Outgoing claims: the papers this work cites, builds on, or argues with.

inferredcites →https://doi.org/10.1002/dir.20003openalex-snapshot
The evolving role of the Internet in marketing strategy: An exploratory study
inferredcites →https://doi.org/10.1016/j.bushor.2009.03.002openalex-snapshot
Social media: The new hybrid element of the promotion mix
inferredcites →https://doi.org/10.1016/j.bushor.2014.07.002openalex-snapshot
Digital marketing and social media: Why bother?
inferredcites →https://doi.org/10.1016/j.chb.2014.10.009openalex-snapshot
Be careful what you wish for: The impact of advertisement choice on viewers’ expectations
inferredcites →https://doi.org/10.1016/j.jbusres.2008.01.020openalex-snapshot
What drives college-age Generation Y consumers?
inferredcites →https://doi.org/10.1057/bm.2014.18openalex-snapshot
Examining the drivers and brand performance implications of customer engagement with brands in the social media environment
inferredcites →https://doi.org/10.1080/08911762.2011.592461openalex-snapshot
Electronic Word-of-Mouth in Social Networking Sites: A Cross-Cultural Study of the United States and China
inferredcites →https://doi.org/10.1108/02634501111138572openalex-snapshot
Segmenting the online consumer market
inferredcites →https://doi.org/10.1108/07363761211206339openalex-snapshot
Longitudinal study of digital marketing strategies targeting Millennials
inferredcites →https://doi.org/10.1108/09590550310461994openalex-snapshot
Generation Y female consumer decision‐making styles
inferredcites →https://doi.org/10.1108/10748120110424816openalex-snapshot
Digital Natives, Digital Immigrants Part 1
inferredcites →https://doi.org/10.1108/17515631111155160openalex-snapshot
Take‐off of online marketing: casting the next generation strategies
inferredcites →https://doi.org/10.1177/073953290802900404openalex-snapshot
Where Young Adults Intend to Get News in Five Years
inferredcites →https://doi.org/10.1177/1077699012468742openalex-snapshot
Mobile News Adoption among Young Adults
inferredcites →https://doi.org/10.1177/1469787412441289openalex-snapshot
Towards an international culture: Gen Y students and SNS?
inferredcites →https://doi.org/10.5539/ibr.v8n7p121openalex-snapshot
Consumer Expectation from Online Retailers in Developing E-commerce Market: An Investigation of Generation Y in Bangladesh

What points at this work

Incoming claims: where this work appears in other papers’ reference lists and arguments.

inferred← citeshttps://doi.org/10.2139/ssrn.4095436openalex-extracted
Fostering the Use of Digital Marketing in Bangladesh: Challenges and Opportunities
inferred← citeshttps://doi.org/10.1016/j.ijinfomgt.2020.102252openalex-snapshot
Engaging Gen Y Customers in Online Brand Communities: A Cross-National Assessment
inferred← citeshttps://doi.org/10.1515/fman-2017-0009openalex-snapshot
Modern Consumer in Cyberspace – Internet and Psychology Approach
inferred← citeshttps://doi.org/10.26668/businessreview/2023.v8i5.2122openalex-snapshot
Exploring the Perceptions of Generations X, Y and Z about Online Platforms and Digital Marketing Activities – A Focus-Group Discussion Based Study
inferred← citeshttps://doi.org/10.29121/granthaalayah.v12.i8.2024.5763openalex-snapshot
SCENARIO ANALYSIS OF WHOLESALE AND RETAIL TRADE IN BANGLADESH: AN EMPIRICAL EVIDENCE
inferred← citeshttps://doi.org/10.4018/978-1-6684-4190-9.ch016openalex-snapshot
Problems and Prospects of Digital or Online Services Towards Making the Aged-Friendly City
inferred← citeshttps://doi.org/10.47750/qas/23.191.32openalex-snapshot
The Influence of Digital Marketing, Customer Experience and Relationship Marketing on Customer Satisfaction
inferred← citeshttps://doi.org/10.5539/ibr.v10n8p129openalex-snapshot
Wi-Fi Adoption and Security in Hong Kong
inferred← citeshttps://doi.org/10.5539/ibr.v9n9p64openalex-snapshot
Internet Shopping Behaviors of Generation Y African-American Based on Apparel Production Involvement
inferred← citeshttps://doi.org/10.64055/jydk9z19openalex-snapshot
The Shift to E-Office Transactions: The Case of the University of Baguio
inferred← citeshttps://doi.org/10.7176/jmcr/64-05openalex-snapshot
Transformation of Retailing in Bangladesh: A Holistic Approach
Editorial review for independent work. ICSAC — the Institute for Complexity Science and Advanced Computing — runs a structured editorial panel for researchers publishing outside journals, and publishes on CiteStamp rails. Submission is free and goes through ORCID: icsacinstitute.org/submit.