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The Effects of Social Media Marketing on Online Consumer Behavior
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Outgoing claims: the papers this work cites, builds on, or argues with.
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Net gain: Expanding markets through virtual communities
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Consumer Socialization
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Social media: The new hybrid element of the promotion mix
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Segmentation of the on-line shopping market using neural networks
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Engagement with Online Media
inferredcites →https://doi.org/10.1177/0092070397254005openalex-snapshot
Exploring the Implications of the Internet for Consumer Marketing
inferredcites →https://doi.org/10.1177/0092070397254006openalex-snapshot
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Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site
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Designing Reputation Systems for the Social Web
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Net Gain: Expanding Markets Through Virtual Communities
inferredcites →https://doi.org/10.26666/rmp.ijbmopenalex-snapshot
International Journal of Business and Management
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Investigating Uncertainty Avoidance and Perceived Risk for Impacting Internet Buying: A Study in Three National Cultures
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Consumers’ social media engagement and online behavior: A structural equation modelling analysis
inferred← citeshttps://doi.org/10.31006/gipad.325847openalex-snapshot
Instagramda Farklı Süre Geçiren Kullanıcılar, Instagram Reklamlarından Farklı Mı Etkilenir?
inferred← citeshttps://doi.org/10.31006/gipad.413041openalex-snapshot
Bir Tutundurma Aracı Olarak Reklamın Sosyal Medyada Uygulamalarına Yönelik Bir Araştırma: Instagram Örneği
inferred← citeshttps://doi.org/10.31219/osf.io/3asvkopenalex-snapshot
Aksesibilitas media online pada Masyarakat Pedesaan di Kecamatan Bua Kabupaten Luwu
inferred← citeshttps://doi.org/10.3126/njm.v11i2.68829openalex-snapshot
Impact of digital marketing on consumer purchasing behavior in Kathmandu Valley
inferred← citeshttps://doi.org/10.3126/pravaha.v25i1.31955openalex-snapshot
Effect of Social Media on Nepali Consumer Purchase Decision
inferred← citeshttps://doi.org/10.31274/td-20240329-438openalex-snapshot
Interactivity within social media advertising and its influence on consumer experience, perceived value, and omnichannel outcomes
inferred← citeshttps://doi.org/10.31384/jisrmsse/2017.15.2.11openalex-snapshot
Cultural, Ethical and Legal Considerations of Using Social Media Marketing in Karachi-Pakistan
inferred← citeshttps://doi.org/10.31598/bahasarupa.v3i2.559openalex-snapshot
KAJIAN KAMPANYE SOSIAL WORLD WILDLIFE FUND: THE LAST SELFIE
inferred← citeshttps://doi.org/10.33423/jmdc.v18i1.6818openalex-snapshot
Social Influencer or Celebrity Endorser, To Whom Do Multicultural Consumers Pay Attention in Instagram? Comparing Medium- and High-Involvement Products Across Ethnic Groups
inferred← citeshttps://doi.org/10.33508/rima.v1i2.2595openalex-snapshot
THE EFFECT OF INTERACTION VIA SOCIAL MEDIA AND PAST ONLINE SHOPPING EXPERIENCE ON REPURCHASE INTENTION THROUGH TRUST IN TOKOPEDIA APPLICATION USERS IN SURABAYA
inferred← citeshttps://doi.org/10.33545/2707661x.2022.v3.i1a.45openalex-snapshot
Digital marketing and its effect on consumer behaviour: A case study of the Nigerian telecoms
inferred← citeshttps://doi.org/10.33712/mana.706162openalex-snapshot
Pazarlamada Yeni Bir Çerçeve: Sosyal Medya ve Web 2.0
inferred← citeshttps://doi.org/10.3389/fpsyg.2021.665194openalex-snapshot
Battling for Consumer's Positive Purchase Intention: A Comparative Study Between Two Psychological Techniques to Achieve Success and Sustainability for Digital Entrepreneurships
inferred← citeshttps://doi.org/10.3390/app112210801openalex-snapshot
An Explainable Artificial Intelligence Model for Detecting Xenophobic Tweets
inferred← citeshttps://doi.org/10.3390/electronics12112443openalex-snapshot
Leading Logistics Firms’ Re-Engineering through the Optimization of the Customer’s Social Media and Website Activity
inferred← citeshttps://doi.org/10.3390/foods11182849openalex-snapshot
Consumer Behaviour and Attitude towards the Purchase of Organic Products in Riobamba, Ecuador
inferred← citeshttps://doi.org/10.3390/su12072858openalex-snapshot
Are Socially Responsible Companies Really Ethical? The Moderating Role of State-Owned Enterprises: Evidence from China
inferred← citeshttps://doi.org/10.3390/su15065331openalex-snapshot
Power of Social Media Marketing: How Perceived Value Mediates the Impact on Restaurant Followers’ Purchase Intention, Willingness to Pay a Premium Price, and E-WoM?
inferred← citeshttps://doi.org/10.34047/jamar.2021.v03i01.001openalex-snapshot
What is a Highly Popular Post? Popularity Benchmark Models for Posts on Facebook Pages
inferred← citeshttps://doi.org/10.34118/djei.v10i1.219openalex-snapshot
E-CRM : une nouvelle révolution pour la relation client à l’ère de la digitalisation - Cas d’Optimum Télécom Algérie « Djezzy »-
inferred← citeshttps://doi.org/10.35678/2539-5645.2(45).2024.262-270openalex-snapshot
INVESTIGATING THE INFLUENCE OF INSTAGRAM MARKETING ON MILLENNIAL PURCHASE DECISIONS
inferred← citeshttps://doi.org/10.35683/jcm20065.96openalex-snapshot
Social media marketing and customer engagement : a focus on small and medium enterprises (SMEs) in South Africa
inferred← citeshttps://doi.org/10.36344/utecem.2024.v02i01.009openalex-snapshot
Effect of Social Media on Consumer Buying Behavior in the Electronics Market
inferred← citeshttps://doi.org/10.36348/sjbms.2021.v06i02.001openalex-snapshot
The Effect of Social Media on Consumer Buying Behavior in Commercial Banks
inferred← citeshttps://doi.org/10.37058/jem.v7i2.2735openalex-snapshot
FAKTOR PENENTU DALAM MENDORONG NIAT MEMBELI "ODADING MANG OLEH"
inferred← citeshttps://doi.org/10.37648/ijrssh.v12i01.007openalex-snapshot
THE GROWTH OF E-MARKETING UNDER COVID-19 SOCIAL DISTANCING: ANALYTICAL DESCRIPTIVE STUDY IN ALZAIDY COMMERCIAL COMPANY FOR ELECTRONIC MARKETING, IRAQ
inferred← citeshttps://doi.org/10.3846/bm.2014.079openalex-snapshot
Big data driven e-commerce marketing
inferred← citeshttps://doi.org/10.3990/2.319openalex-snapshot
Proceedings of the 2nd International Symposium on Partial Least Squares Path Modeling: The conference for PLS Users
inferred← citeshttps://doi.org/10.3990/2.327openalex-snapshot
Interaction and brand experience as a path for brand love: a PLS-SEM marketing application
inferred← citeshttps://doi.org/10.4018/978-1-4666-8586-4.ch011openalex-snapshot
Social Media, Customer Relationship Management, and Consumers' Organic Food Purchase Behavior
inferred← citeshttps://doi.org/10.4018/978-1-5225-1823-5.ch014openalex-snapshot
The Use of Social Media and Online Petitions to Achieve Collective Change for a Sustainable Future
inferred← citeshttps://doi.org/10.4018/978-1-5225-5637-4.ch026openalex-snapshot
Brand Loyalty and Online Brand Communities
inferred← citeshttps://doi.org/10.4018/978-1-5225-5637-4.ch038openalex-snapshot
Social Media, Customer Relationship Management, and Consumers' Organic Food Purchase Behavior
inferred← citeshttps://doi.org/10.4018/978-1-5225-5637-4.ch072openalex-snapshot
The Use of Social Media and Online Petitions to Achieve Collective Change for a Sustainable Future
inferred← citeshttps://doi.org/10.4018/978-1-5225-5715-9.ch006openalex-snapshot
Effects of Social Media Marketing Strategies on Consumers Behavior
inferred← citeshttps://doi.org/10.4018/978-1-5225-8182-6.ch032openalex-snapshot
Social Media as Persuasive Technology for Business in Malaysia
inferred← citeshttps://doi.org/10.4018/978-1-6684-6287-4.ch002openalex-snapshot
Social Media Marketing as New Marketing Tool
inferred← citeshttps://doi.org/10.4018/978-1-6684-6287-4.ch013openalex-snapshot
Effects of Social Media Marketing Strategies on Consumers Behavior
inferred← citeshttps://doi.org/10.4018/978-1-6684-6287-4.ch073openalex-snapshot
Social Media Ambiance Can Make Strong Message for Consumer Brand Purchase Behavior
inferred← citeshttps://doi.org/10.4018/978-1-6684-7519-5.ch013openalex-snapshot
Strategizing Islamic Medicine Marketing Through Social Media
inferred← citeshttps://doi.org/10.4018/978-1-6684-8177-6.ch012openalex-snapshot
Role of Beaconing Marketing in Improving Customer Buying Experience
inferred← citeshttps://doi.org/10.4018/978-1-7998-7231-3.ch015openalex-snapshot
Social Media Marketing as New Marketing Tool
inferred← citeshttps://doi.org/10.4018/979-8-3693-4066-0.ch011openalex-snapshot
Effects of Social Media Marketing on Student-Consumers
inferred← citeshttps://doi.org/10.4018/979-8-3693-5426-1.ch013openalex-snapshot
The Rise of Mumpreneurs in the Islamic Medicine Industry
inferred← citeshttps://doi.org/10.4018/ijebr.2015040102openalex-snapshot
Social Media as Persuasive Technology for Business in Malaysia
inferred← citeshttps://doi.org/10.4018/ijebr.2020010103openalex-snapshot
What Affects the Level of Social Networking Site Daily Usage?
inferred← citeshttps://doi.org/10.4018/ijom.2016070103openalex-snapshot
User and Firm Generated Content on Online Social Media
inferred← citeshttps://doi.org/10.4018/ijom.2016070104openalex-snapshot
Brand Loyalty and Online Brand Communities
inferred← citeshttps://doi.org/10.4018/ijom.2018100103openalex-snapshot
Social Media Ambiance Can Make Strong Message for Consumer Brand Purchase Behavior
inferred← citeshttps://doi.org/10.4018/jcit.296255openalex-snapshot
Transforming the Media and Entertainment Industry
inferred← citeshttps://doi.org/10.46361/2449-2604.8.2.2021.62-71openalex-snapshot
გზა, ტრადიციული მარკეტინგიდან ციფრულ მარკეტინგამდე
inferred← citeshttps://doi.org/10.46361/2449-2604.9.2.2022.29-37openalex-snapshot
გზა ტრადიციული მარკეტინგიდან ციფრულ მარკეტინგამდე
inferred← citeshttps://doi.org/10.46585/sp30011580openalex-snapshot
How Social Advertising Affects the Buying Behaviour of Malaysian Consumers? Testing the Moderating Effects of Gender and Education
inferred← citeshttps://doi.org/10.46632/rmc/5/3/9openalex-snapshot
Customer Satisfaction Towards Social Media with Special Reference to Uthangarai Taluk
inferred← citeshttps://doi.org/10.46762/mamulebd.1366479openalex-snapshot
Özel Gereksinimli Öğrencilerin Sosyal Medya Kullanımlarının İncelenmesi
inferred← citeshttps://doi.org/10.47191/jefms/v5-i9-01openalex-snapshot
The Impact of Digital Marketing on Customer Buying Decision, Empirical Study Based on Georgian Market
inferred← citeshttps://doi.org/10.47743/ejes-2023-si05openalex-snapshot
Effects of social media on restaurant visit intention and willingness to pay more: generation Z
inferred← citeshttps://doi.org/10.48047/pne.2018.55.1.18openalex-snapshot
Role of Digital Marketing in Business: an Empirical Study for Small and Medium Businesses
inferred← citeshttps://doi.org/10.5120/21660-5072openalex-snapshot
Sentiment Analysis on Social Media and Online Review
inferred← citeshttps://doi.org/10.5171/2015.197131openalex-snapshot
The Impact of Consumer Interactions in Social Networking Sites on Brand Perception
inferred← citeshttps://doi.org/10.5195/jyd.2018.535openalex-snapshot
Does Theming Camp Experiences Lead to Greater Quality, Satisfaction, and Promotion?
inferred← citeshttps://doi.org/10.52633/jms.v1i1.1openalex-snapshot
ATTITUDE OF CONSUMERS AND ISSUE OF CREDIBILITY IN FACEBOOK ADVERTISING OF COUNTERFEIT PRODUCTS
inferred← citeshttps://doi.org/10.5296/jmr.v7i4.7981openalex-snapshot
Egyptian Consumers’ Perception of Social Media as Health Information Source
inferred← citeshttps://doi.org/10.53728/2765-6500.1405openalex-snapshot
Exploratory Study of the Impact of Social Media Marketing on Consumer Purchase Intention
inferred← citeshttps://doi.org/10.53909/rms.01.02.055openalex-snapshot
Impact of Social Media and Television Advertising on Consumers’ Purchase Intention- A Study on Clothing Brands of Pakistan
inferred← citeshttps://doi.org/10.54097/hbem.v7i.6831openalex-snapshot
Consumer Behavior Analysis from Bigdata Insights: Evidence from YouTube, Douyin and Bilibili
inferred← citeshttps://doi.org/10.54439/gupayad.1503349openalex-snapshot
The Effect of Social Media Marketing on Brand Image from the Perspective of Information Adoption Model
inferred← citeshttps://doi.org/10.54663/2182-9306.2022.v10.n18.151-185openalex-snapshot
Self-Esteem, Risk-version and Post Purchase Regrets: Moderating effect of Demographics in Sri Lankan Shopping Malls
inferred← citeshttps://doi.org/10.54663/2182-9306.2022.v10.n18.88-114openalex-snapshot
The Impact of Social Media Influencers on Brand Awareness, Image and Trust in their Sponsored Content: An Empirical Study from Georgian Social Media Users
inferred← citeshttps://doi.org/10.54790/rccs.60openalex-snapshot
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