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User-generated content vs. firm-generated content: do consumers trust fellow consumers more than firms? Evidence from the Saudi telecommunication sector
The impact of social media influencer interaction quality on consumer decision-making: an examination of variety-seeking behavior in the restaurant industry
Exploring the Mediating Effect of Digital Versus Traditional Marketing Communication on Students’ Selection of Higher Education Institutions in Developing Countries
The Mediating Role of Customer Satisfaction in the Effect of Perceived Enjoyment on Customer Trust in Online Investment Application
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