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A History of Advertising

https://doi.org/10.5771/9781538141229
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inferred← citeshttps://doi.org/10.2139/ssrn.5111462openalex-extracted
The “Differential Demographics Effect” (DDE): A Theoretical Quantification Of How Online Platforms Might Invisibly Influence Opinions And Votes By Exploiting Demographic Characteristics Of Their User Population
inferred← citeshttps://doi.org/10.1007/978-3-031-76778-4_1openalex-snapshot
Introduction: What Is Brand Marketing?
inferred← citeshttps://doi.org/10.1007/978-3-031-76778-4_2openalex-snapshot
Ancient Product Marking: Signs of the Times
inferred← citeshttps://doi.org/10.1007/978-3-031-76778-4_3openalex-snapshot
From the Decline of Guilds Through the Eighteenth Century
inferred← citeshttps://doi.org/10.1007/978-3-031-76778-4_4openalex-snapshot
Nineteenth-Century Demand for Brand Protection
inferred← citeshttps://doi.org/10.1007/978-3-031-76778-4_7openalex-snapshot
Turn-of-the-Century Brand Marketing and Legal Protection
inferred← citeshttps://doi.org/10.1007/978-3-031-76778-4_8openalex-snapshot
Early Twentieth-Century Trademarks and Brands
inferred← citeshttps://doi.org/10.1007/978-3-031-76778-4_9openalex-snapshot
Criticism of Brand Marketing (1920–1946)
inferred← citeshttps://doi.org/10.1007/978-3-031-79130-7_6openalex-snapshot
Digital Marketing for People, Planet, and Profit
inferred← citeshttps://doi.org/10.1007/978-3-032-14713-4_2openalex-snapshot
Introduction to “External Affairs” in Corporate Social Media: Enhancing Product Marketing and Predicting Sales Trends
inferred← citeshttps://doi.org/10.1177/02761467231216126openalex-snapshot
Cultural Appropriation in Historical Context: Native Americans in Firearms Advertising
inferred← citeshttps://doi.org/10.2501/jar-2023-011openalex-snapshot
Why the Experiential View Is Vital To Marketing Communications Research Now
inferred← citeshttps://doi.org/10.29249/selcuksbmyd.1610003openalex-snapshot
Tarihsel Yaklaşımla Reklamcılığa Dair Eğilimler: Bibliyometrik Bir Analiz
inferred← citeshttps://doi.org/10.54089/ecider.1512583openalex-snapshot
Anadolu’da Reklamın İzini Sürmek: Çankırı’da Duygu Gazetesi Üzerine Bir İnceleme
inferred← citeshttps://doi.org/10.59851/imr.14.1.10openalex-snapshot
Pizza és opera – a reklámok szerzői jogi megközelítése
inferred← citeshttps://doi.org/10.70627/sduifade.1748228openalex-snapshot
Reklamcılığın Stratejik ve Dinamik Bir Aktörü: Programatik Dijital Ev Dışı Reklamcılık
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