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Handbook of political marketing

https://doi.org/10.5860/choice.37-4771
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inferred← citeshttps://doi.org/10.2139/ssrn.2699460openalex-extracted
Why Did I Prefer to Vote for My Political Party?
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Leadership, Political
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Political Marketing
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Political Communication
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Party Political Communication
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Political Language
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Political Marketing
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Editorial: Broadening the boundaries of marketing: Political marketing in the new millennium
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Trusting souls: A segmentation of the voting public
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A micromodel of voter choice: Understanding the dynamics of Australian voter characteristics in a federal election
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Motives, perceptions and voting intention of voters in the 2000 U.S. presidential election
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Public symbols: Analysis of the Florida recount case
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Reinforcing Lessons for Business from the Marketing Revolution in U.S. Presidential Politics: A Strategic Triad
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Privacy concerns, internal political efficacy, intrusiveness, and voter resistance to the acceptance of political mobile marketing campaigns
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Political parties' use of web based marketing: some preliminary findings relating to first-time voters in the 2005 general election
inferred← citeshttps://doi.org/10.1002/nvsm.332openalex-snapshot
Positively negative: the impact of negativity upon the political consumer
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Sleaze or clear blue water?: the evolution of corporate and pressure group representation at the major UK party conferences
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The evolution of a campaign: tracking press coverage and party press releases through the 2001 UK General Election
inferred← citeshttps://doi.org/10.1002/pa.133openalex-snapshot
When marketing models clash with democracy
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Marketing political soap: a political marketing view of selling candidates like soap, of electioneering as a ritual, and of electoral military analogies
inferred← citeshttps://doi.org/10.1002/pa.1421openalex-snapshot
The macro and micro views of political marketing: the underpinnings of a theory of political marketing
inferred← citeshttps://doi.org/10.1002/pa.143openalex-snapshot
Facing the future: young people's awareness of the 2001 British general election advertising campaigns
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Do campaign strategies and tactics matter? Exploring party elite perceptions of what matters when explaining election outcomes
inferred← citeshttps://doi.org/10.1002/pa.1449openalex-snapshot
Toward a new institutional strategy framework for political marketing
inferred← citeshttps://doi.org/10.1002/pa.1461openalex-snapshot
The Democratic Contribution of Political Market Researchers
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Political radio and television advertisements in a young democracy: the 2009 South African national election campaign
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Strategy, market orientation and performance: the political context
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More than one bite of the cherry: a study of UK grocery retailers' attempts to influence the retail planning policy-making process
inferred← citeshttps://doi.org/10.1002/pa.1537openalex-snapshot
Party planners - how political strategies are chosen
inferred← citeshttps://doi.org/10.1002/pa.1561openalex-snapshot
Evaluating political party positioning over time: a proposed methodology
inferred← citeshttps://doi.org/10.1002/pa.1671openalex-snapshot
Stakeholders in the political marketing context
inferred← citeshttps://doi.org/10.1002/pa.187openalex-snapshot
The views of anadvocatus dei: political marketing and its critics
inferred← citeshttps://doi.org/10.1002/pa.193openalex-snapshot
Religious marketing: reflections from the other side of politics
inferred← citeshttps://doi.org/10.1002/pa.241openalex-snapshot
Antecedents of political market orientation in Britain and Sweden: analysis and future research propositions
inferred← citeshttps://doi.org/10.1002/pa.254openalex-snapshot
Machiavelli, marketing and management: ends and means in public affairs
inferred← citeshttps://doi.org/10.1002/pa.264openalex-snapshot
Political marketing in untraditional campaigns: the case of David Cameron's Conservative Party leadership victory
inferred← citeshttps://doi.org/10.1002/pa.269openalex-snapshot
Reigniting the fire: a contemporary research agenda for social, political and nonprofit marketing
inferred← citeshttps://doi.org/10.1002/pa.272openalex-snapshot
International political marketing: a case study of its application in China
inferred← citeshttps://doi.org/10.1002/pa.2751openalex-snapshot
Linking political brand image and voter perception in India : A political market orientation approach
inferred← citeshttps://doi.org/10.1002/pa.2889openalex-snapshot
Political brand experience and voting intention: Is there a relation?
inferred← citeshttps://doi.org/10.1002/pa.2946openalex-snapshot
Political Promotion Over Social Media and Voters' Voting Intention With Trust as a Moderator
inferred← citeshttps://doi.org/10.1002/pa.2957openalex-snapshot
Factors Influencing Political Brand Coolness and Voting Intention
inferred← citeshttps://doi.org/10.1002/pa.301openalex-snapshot
International political marketing: a case study of United States soft power and public diplomacy
inferred← citeshttps://doi.org/10.1002/pa.366openalex-snapshot
Political ad portraits: a visual analysis of viewer reaction to online political spoof advertisements
inferred← citeshttps://doi.org/10.1002/pa.39openalex-snapshot
Strategic postures of political marketing: an exploratory operationalization
inferred← citeshttps://doi.org/10.1002/pa.434openalex-snapshot
Three faces of political marketing strategy
inferred← citeshttps://doi.org/10.1002/pa.67openalex-snapshot
An assessment of the 2000 US presidential election: a set of political marketing guidelines
inferred← citeshttps://doi.org/10.1002/pa.93openalex-snapshot
The anglicisation of political marketing: how Blair ‘out‐marketed’ Clinton
inferred← citeshttps://doi.org/10.1002/sres.1136openalex-snapshot
Understanding Political Consulting: A Systems‐Theoretical View
inferred← citeshttps://doi.org/10.1007/978-1-137-60171-1_2openalex-snapshot
Issues Facing Women in Politics in the United States
inferred← citeshttps://doi.org/10.1007/978-3-030-13895-0_5-1openalex-snapshot
Political Marketing
inferred← citeshttps://doi.org/10.1007/978-3-030-44556-0_5openalex-snapshot
Political Marketing
inferred← citeshttps://doi.org/10.1007/978-3-030-77204-8_7openalex-snapshot
Political Party Brand Management in Ghana
inferred← citeshttps://doi.org/10.1007/978-3-031-11691-9_1openalex-snapshot
Permanent Campaigning in Greece
inferred← citeshttps://doi.org/10.1007/978-3-031-82031-1_5openalex-snapshot
AI Makes Political Views More Acceptable: Right or Wrong
inferred← citeshttps://doi.org/10.1007/978-3-031-89741-2_10openalex-snapshot
Emotional Mediation in the Construction of Political Personae: Between Political Branding and Semiotic Construct
inferred← citeshttps://doi.org/10.1007/978-3-319-10951-0_36openalex-snapshot
Appearance Management in Political Marketing: Examining Perspectives of Local Politicians and Campaign Workers
inferred← citeshttps://doi.org/10.1007/978-3-319-10951-0_98openalex-snapshot
A Political Marketing Perspective on Social Media Adoption by us Congressional Campaigns
inferred← citeshttps://doi.org/10.1007/978-3-319-32498-2_14openalex-snapshot
Election Campaign Posters: The Case of South Africa
inferred← citeshttps://doi.org/10.1007/978-3-319-57373-1_4openalex-snapshot
Political Party Branding and Voter Choice in Ghana
inferred← citeshttps://doi.org/10.1007/978-3-319-59345-6_3openalex-snapshot
Thinking What He Says: Market Research and the Making of Donald Trump’s 2016 Presidential Campaign
inferred← citeshttps://doi.org/10.1007/978-3-319-62057-2_2openalex-snapshot
Theorising Political Communication in Africa
inferred← citeshttps://doi.org/10.1007/978-3-319-66254-1_13openalex-snapshot
The Strengths and Weaknesses of Political Funding Regulations
inferred← citeshttps://doi.org/10.1007/978-3-319-75990-6_5openalex-snapshot
Political Segmentation of State Legitimacy: The Case of Spain
inferred← citeshttps://doi.org/10.1007/978-3-319-77730-6_2openalex-snapshot
The Relationship Between Value Co-Creation, Exchange and Stakeholders
inferred← citeshttps://doi.org/10.1007/978-3-319-89857-5_8openalex-snapshot
State Legitimacy in France as a Determinant of Competitiveness and Social Innovation
inferred← citeshttps://doi.org/10.1007/978-3-319-94298-8_7openalex-snapshot
Communicating Market-Oriented Leadership in Power and Opposition
inferred← citeshttps://doi.org/10.1007/978-3-322-80392-4_14openalex-snapshot
Der Stand der vergleichenden politischen Kommunikationsforschung: Ein eigenständiges Feld formiert sich
inferred← citeshttps://doi.org/10.1007/978-3-322-80392-4_9openalex-snapshot
Kampagnen politischer Kommunikation: Zur Internationalisierung und Konvergenz moderner Medienwahlkämpfe
inferred← citeshttps://doi.org/10.1007/978-3-322-80516-4_5openalex-snapshot
Bundestagswahlkampf 2002 — Zwischen strategischem Kalkül und der Inszenierung des Zufalls
inferred← citeshttps://doi.org/10.1007/978-3-322-89002-3_3openalex-snapshot
„Amerikanisierung“ der Wahlkommunikation in Westeuropa: Diskussions- und Forschungsstand
inferred← citeshttps://doi.org/10.1007/978-3-322-89596-7_24openalex-snapshot
Politische Parteien und professionalisierte Wahlkämpfe
inferred← citeshttps://doi.org/10.1007/978-3-322-90180-4_17openalex-snapshot
Wählerverhalten in der Mediendemokratie
inferred← citeshttps://doi.org/10.1007/978-3-322-91627-3_3openalex-snapshot
Wahlkampf in Deutschland
inferred← citeshttps://doi.org/10.1007/978-3-322-91627-3_7openalex-snapshot
Spin doctoring als Regierungs-PR
inferred← citeshttps://doi.org/10.1007/978-3-322-92976-1_15openalex-snapshot
Identitätsorientierte Markenführung in der Politik
inferred← citeshttps://doi.org/10.1007/978-3-322-95052-9_12openalex-snapshot
Vom Wahlkampf- zum POLIT-Marketing: Lehren aus verwandten Marketingbereichen
inferred← citeshttps://doi.org/10.1007/978-3-322-95630-9_13openalex-snapshot
Wahltagsbefragungen in den neunziger Jahren: Überblick und Bilanz
inferred← citeshttps://doi.org/10.1007/978-3-531-18916-1_28openalex-snapshot
Politische Werbung
inferred← citeshttps://doi.org/10.1007/978-3-531-90052-0_32openalex-snapshot
Selbstverständnis strategischer Politikberater
inferred← citeshttps://doi.org/10.1007/978-3-531-90311-8_14openalex-snapshot
Wa(h)re Politik?
inferred← citeshttps://doi.org/10.1007/978-3-531-90448-1_2openalex-snapshot
Ein Wahlkampf ist ein Wahlkampf ist ein Wahlkampf? Anmerkungen zu Konzepten und Problemen der Wahlkampfforschung
inferred← citeshttps://doi.org/10.1007/978-3-531-90471-9_11openalex-snapshot
Literaturverzeichnis
inferred← citeshttps://doi.org/10.1007/978-3-531-90534-1_3openalex-snapshot
Forschungsfeld strategische Kommunikation. Eine Bilanz
inferred← citeshttps://doi.org/10.1007/978-3-531-90536-5_4openalex-snapshot
Professionalisierung nach Wahl. Ein Vergleich der Parteienkampagnen im Rahmen der jüngsten Bundestags- und Europawahlkämpfe in Deutschland
inferred← citeshttps://doi.org/10.1007/978-3-531-90782-6_5openalex-snapshot
Alles Marketing, oder was?!
inferred← citeshttps://doi.org/10.1007/978-3-531-90782-6_6openalex-snapshot
Überzeugen oder Überreden?
inferred← citeshttps://doi.org/10.1007/978-3-531-91422-0_9openalex-snapshot
Einführung in das Forschungsfeld der Politischen Kommunikation
inferred← citeshttps://doi.org/10.1007/978-3-531-91666-8_19openalex-snapshot
Professionalisierte Kampagnenführung – eine systematische Messung
inferred← citeshttps://doi.org/10.1007/978-3-531-92494-6_10openalex-snapshot
Zur Modernisierung und Professionalisierung des Wahlkampfmanagements
inferred← citeshttps://doi.org/10.1007/978-3-531-92853-1_1openalex-snapshot
Das Internet im Wahlkampf: Eine Einführung
inferred← citeshttps://doi.org/10.1007/978-3-531-93446-4_9openalex-snapshot
Politische PR und PR-Akteure
inferred← citeshttps://doi.org/10.1007/978-3-658-06151-7_12openalex-snapshot
Post, reply, retweet – Einsatz und Resonanz von Twitter im Bundestagswahlkampf 2013
inferred← citeshttps://doi.org/10.1007/978-3-658-25364-6_1openalex-snapshot
Bestandsaufnahme 1: Broadening und Deepening – die Politisierung des Markenkonzeptes
inferred← citeshttps://doi.org/10.1007/978-3-658-35754-2_17openalex-snapshot
Politische Werbung
inferred← citeshttps://doi.org/10.1007/978-3-658-35758-0_17-1openalex-snapshot
Politische Werbung
inferred← citeshttps://doi.org/10.1007/978-3-663-05722-2_10openalex-snapshot
Die Demokratie auf dem Opferaltar kampagnenpolitischer Aufrüstung?
inferred← citeshttps://doi.org/10.1007/978-3-663-05722-2_5openalex-snapshot
Modernisierung westeuropäischer Parteien: Ideenkauf auf dem Markt der US-Politik?
inferred← citeshttps://doi.org/10.1007/978-3-663-05722-2_6openalex-snapshot
Parteien und Wahlkämpfe — gestern, heute, morgen
inferred← citeshttps://doi.org/10.1007/978-3-663-09803-4_4openalex-snapshot
Politisches „Customer Relationship Management“
inferred← citeshttps://doi.org/10.1007/978-3-663-11803-9_5openalex-snapshot
Hyperdemocracy: Massenmedien und Wahlkampf
inferred← citeshttps://doi.org/10.1007/978-3-663-11805-3_6openalex-snapshot
Literaturverzeichnis
inferred← citeshttps://doi.org/10.1007/978-3-663-12440-5_3openalex-snapshot
Mit Zuckerbrot und Peitsche
inferred← citeshttps://doi.org/10.1007/978-3-8349-9069-3_8openalex-snapshot
Branding and Political Marketing in the United States
inferred← citeshttps://doi.org/10.1007/978-981-13-8783-8_4openalex-snapshot
Election Campaigns and New Media in Malaysia
inferred← citeshttps://doi.org/10.1007/s11135-021-01111-zopenalex-snapshot
Political markets, the party-related factors and political party’s market-orientation in Indonesia’s democracy: evidence from Indonesia’s 2014 parliamentary election
inferred← citeshttps://doi.org/10.1007/s11616-013-0182-0openalex-snapshot
Werbung auf niedrigem Niveau?
inferred← citeshttps://doi.org/10.1007/s12119-007-9009-3openalex-snapshot
The Social Construction of Inter-Ethnic Marriages in the Greek Cypriot (GC) Republic of Cyprus: An Ethnographic Investigation of GC Male Marriages to Eastern European (EE) Females
inferred← citeshttps://doi.org/10.1007/s12208-015-0148-1openalex-snapshot
Voter empowerment for emerging democracies: Mobilising the marginalised in Peru
inferred← citeshttps://doi.org/10.1007/s12208-017-0182-2openalex-snapshot
Evolution of a framework of co-creation in political marketing: select cases
inferred← citeshttps://doi.org/10.1007/s12208-018-0202-xopenalex-snapshot
Gender stereotypes in advertisements for male politicians: longitudinal evidence from Greece
inferred← citeshttps://doi.org/10.1007/s12208-021-00316-0openalex-snapshot
Brand love and party preference of young political consumers (voters)
inferred← citeshttps://doi.org/10.1007/s12290-013-0243-9openalex-snapshot
Convergence and Diversity in Political Campaigning in Europe
inferred← citeshttps://doi.org/10.1007/s40547-019-0091-0openalex-snapshot
Marketing Scholars and Political Marketing: the Pragmatic and Principled Reasons for Why Marketing Academics Should Research the Use of Marketing in the Political Arena
inferred← citeshttps://doi.org/10.1007/s43545-021-00151-4openalex-snapshot
Political marketing and social media influence on young voters in Ghana
inferred← citeshttps://doi.org/10.1016/b978-0-12-821442-8.00004-5openalex-snapshot
An analysis of the perceptions of the role of social media marketing in shaping the preferences of the electorate: A case study of the 2018 Colombian presidential election
inferred← citeshttps://doi.org/10.1016/j.apmrv.2016.10.007openalex-snapshot
Social media as an upcoming tool for political marketing effectiveness
inferred← citeshttps://doi.org/10.1016/j.ausmj.2014.01.001openalex-snapshot
Young Adult Voting Decision-Making: Studying the Effect of Usage from a Consumer Behaviour Perspective
inferred← citeshttps://doi.org/10.1016/j.heliyon.2019.e01453openalex-snapshot
Conceptualization, measurement and effects of positional issues in the Canadian electoral context
inferred← citeshttps://doi.org/10.1016/j.pubrev.2020.101884openalex-snapshot
How media diet, partisan frames, candidate traits, and political organization-public relationship communication drive party reputation
inferred← citeshttps://doi.org/10.1016/j.rmop.2016.07.002openalex-snapshot
El uso estratégico de la publicidad política de ataque en la elección federal intermedia de 2015 en México
inferred← citeshttps://doi.org/10.1017/ipo.2015.24openalex-snapshot
The political meaning of dining out: testing the link between lifestyle and political choice in Italy
inferred← citeshttps://doi.org/10.1017/s0008423922000099openalex-snapshot
Élection 2018 : Une nouvelle étape dans la pratique du marketing politique au Québec
inferred← citeshttps://doi.org/10.1017/s1743923x19000370openalex-snapshot
“France's (Kinder, Gentler) Extremist”: Marine Le Pen, Intersectionality, and Media Framing of Female Populist Radical Right Leaders
inferred← citeshttps://doi.org/10.1027/1864-1105/a000085openalex-snapshot
Positively Valenced, Calming Political Ads
inferred← citeshttps://doi.org/10.1057/978-1-349-94919-9_1openalex-snapshot
Resolving the Listening versus Leadership Dilemma
inferred← citeshttps://doi.org/10.1057/978-1-349-94919-9_5openalex-snapshot
Analysing and Advising Governing Leaders
inferred← citeshttps://doi.org/10.1057/9781137580290_2openalex-snapshot
Understanding and Evaluating Political Branding
inferred← citeshttps://doi.org/10.1057/9781137580290_4openalex-snapshot
Desperately Seeking The Real Julia
inferred← citeshttps://doi.org/10.1057/9781137580290_5openalex-snapshot
The Lessons of Branded Politics
inferred← citeshttps://doi.org/10.1057/9781403982094_8openalex-snapshot
Evolution and Political Marketing
inferred← citeshttps://doi.org/10.1057/bp.2011.2openalex-snapshot
The Americanization of British party advertising? Negativity in party election broadcasts, 1964–2005
inferred← citeshttps://doi.org/10.1057/palgrave.eps.2210036openalex-snapshot
truth and consequence in web campaigning: is there an academic digital divide?
inferred← citeshttps://doi.org/10.1057/palgrave.jt.5750063openalex-snapshot
M-politics: Credibility and effectiveness of mobile political communications
inferred← citeshttps://doi.org/10.1057/s41293-022-00207-wopenalex-snapshot
The 2016 UK referendum on EU membership and the importance of remaining on point during the campaign
inferred← citeshttps://doi.org/10.1075/dapsac.107openalex-snapshot
The Person in Politics
inferred← citeshttps://doi.org/10.1075/dapsac.107.ackopenalex-snapshot
Acknowledgements
inferred← citeshttps://doi.org/10.1075/dapsac.107.c1openalex-snapshot
Introduction
inferred← citeshttps://doi.org/10.1075/dapsac.107.c2openalex-snapshot
Personalized politics
inferred← citeshttps://doi.org/10.1075/dapsac.107.c3openalex-snapshot
The language of political personalization
inferred← citeshttps://doi.org/10.1075/dapsac.107.c4openalex-snapshot
The politics of pronouns, the pronouns of politics
inferred← citeshttps://doi.org/10.1075/dapsac.107.c5openalex-snapshot
Operationalizing pronouns in politics
inferred← citeshttps://doi.org/10.1075/dapsac.107.c6openalex-snapshot
A linguistic analysis of personalization in politics
inferred← citeshttps://doi.org/10.1075/dapsac.107.c7openalex-snapshot
Political personalization in detail
inferred← citeshttps://doi.org/10.1075/dapsac.107.c8openalex-snapshot
Pronouns, politics, and personalization
inferred← citeshttps://doi.org/10.1075/dapsac.107.indexopenalex-snapshot
Index
inferred← citeshttps://doi.org/10.1075/dapsac.107.lofopenalex-snapshot
List of figures
inferred← citeshttps://doi.org/10.1075/dapsac.107.lotopenalex-snapshot
List of tables
inferred← citeshttps://doi.org/10.1075/dapsac.107.prelimopenalex-snapshot
Prelim pages
inferred← citeshttps://doi.org/10.1075/dapsac.107.refsopenalex-snapshot
References
inferred← citeshttps://doi.org/10.1075/dapsac.107.sourcesopenalex-snapshot
Sources
inferred← citeshttps://doi.org/10.1075/dapsac.107.tocopenalex-snapshot
Table of contents
inferred← citeshttps://doi.org/10.1075/jlp.7.3.01mitopenalex-snapshot
Introduction
inferred← citeshttps://doi.org/10.1080/00913367.2002.10673658openalex-snapshot
Political Advertising and Information Seeking: Comparing Exposure via Traditional and Internet Channels
inferred← citeshttps://doi.org/10.1080/01292980601114570openalex-snapshot
The Reflection of Cultural Parameters on Videostyles of Televised Political Spots in the US and Korea
inferred← citeshttps://doi.org/10.1080/01402382.2015.1004231openalex-snapshot
The Impact of Voter Evaluations of Leaders’ Traits on Voting Behaviour: Evidence from Seven European Countries
inferred← citeshttps://doi.org/10.1080/02185377.2020.1768417openalex-snapshot
Party brand hate in political market: antecedents and consequences
inferred← citeshttps://doi.org/10.1080/02185377.2025.2574565openalex-snapshot
Is a celebrity politician always a celebrity? An empirical investigation
inferred← citeshttps://doi.org/10.1080/02500160802456163openalex-snapshot
South African election posters: Reflecting the maturing of a democracy?
inferred← citeshttps://doi.org/10.1080/02560040585310071openalex-snapshot
Images of negotiation: The story of an election told through print advertisements
inferred← citeshttps://doi.org/10.1080/02560040585310081openalex-snapshot
The integration of emotional and cognitive messages in election campaigns: A South African case study
inferred← citeshttps://doi.org/10.1080/02589346.2019.1684647openalex-snapshot
Do Election Campaigns Matter in South Africa? An Examination of Fluctuations in Support for the ANC, DA, IFP and NNP 1994–2019
inferred← citeshttps://doi.org/10.1080/02672570903574270openalex-snapshot
Understanding voter orientation in the context of political market orientation: is the political customer king?
inferred← citeshttps://doi.org/10.1080/0267257x.2003.9728208openalex-snapshot
Market Segmentation and Product Differentiation in Political Campaigns: A Technical Feature Perspective
inferred← citeshttps://doi.org/10.1080/0267257x.2010.489831openalex-snapshot
Explications of political market orientation and political brand orientation using the resource-based view of the political party
inferred← citeshttps://doi.org/10.1080/0267257x.2011.593540openalex-snapshot
The Europeanisation of the British political marketplace
inferred← citeshttps://doi.org/10.1080/0267257x.2014.947309openalex-snapshot
A marketing perspective on the rise of China: monopoly, politics and value
inferred← citeshttps://doi.org/10.1080/0267257x.2015.1074093openalex-snapshot
Marketing the female politician: an exploration of gender and appearance
inferred← citeshttps://doi.org/10.1080/02722010609481410openalex-snapshot
Voter Dealignment or Campaign Effects? Accounting for Political Preferences in Ontario
inferred← citeshttps://doi.org/10.1080/07343469.2014.975895openalex-snapshot
Sounding Presidential: Frame Creation in the Obama Administration
inferred← citeshttps://doi.org/10.1080/09718923.2011.11892918openalex-snapshot
Nigerian Electorates’ Perception of Political Advertising and Election Campaign
inferred← citeshttps://doi.org/10.1080/10350330.2022.2128740openalex-snapshot
The multimodal construction of political personae through the strategic management of semiotic resources of emotion expression
inferred← citeshttps://doi.org/10.1080/10361140903067243openalex-snapshot
Political Marketing and the 2008 New Zealand Election: A Comparative Perspective
inferred← citeshttps://doi.org/10.1080/10495142.2016.1131486openalex-snapshot
Market-Oriented Governing Leaders’ Communication: John Key and Barack Obama
inferred← citeshttps://doi.org/10.1080/10495142.2016.1133143openalex-snapshot
How Usage Influences Young Adult Voting Decision-Making: An SEM Analysis
inferred← citeshttps://doi.org/10.1080/10495142.2020.1798850openalex-snapshot
Does Corporate Social Responsibility Enhance Political Marketing?
inferred← citeshttps://doi.org/10.1080/10584600490481451openalex-snapshot
The Emotional Deficit in Political Communication
inferred← citeshttps://doi.org/10.1080/105846099198604openalex-snapshot
New Frontiers in Political Professionalism
inferred← citeshttps://doi.org/10.1080/10641734.2021.1925179openalex-snapshot
What Do We Know about Political Advertising? Not Much! Political Persuasion Knowledge and Advertising Skepticism in the United States
inferred← citeshttps://doi.org/10.1080/1352726042000315423openalex-snapshot
Effects of Negative Political Advertising on Voting Intention: An Exploration of the Roles of Involvement and Source Credibility in the Development of Voter Cynicism
inferred← citeshttps://doi.org/10.1080/13527266.2018.1523217openalex-snapshot
Word of mouth communication in political marketing: Understanding and managing referrals
inferred← citeshttps://doi.org/10.1080/13527266.2020.1866646openalex-snapshot
Developing market-oriented politics in Nigeria: a review of the 2019 presidential election
inferred← citeshttps://doi.org/10.1080/13527266.2024.2361657openalex-snapshot
‘A huge political experiment’ – exploring the political brand positioning of political parties in Jersey from an internal-external perspective’
inferred← citeshttps://doi.org/10.1080/13569775.2014.907991openalex-snapshot
Mobilising volunteer activists in political parties: the view from central office
inferred← citeshttps://doi.org/10.1080/1369118x.2014.993679openalex-snapshot
Towards hypermedia campaigning? Perceptions of new media's importance for campaigning by party strategists in comparative perspective
inferred← citeshttps://doi.org/10.1080/1461670032000074784openalex-snapshot
Television Reporting of Second-Order Elections
inferred← citeshttps://doi.org/10.1080/14616700500057205openalex-snapshot
The Television Advertising Battleground in the 2004 Presidential Election
inferred← citeshttps://doi.org/10.1080/14616700500057353openalex-snapshot
Voter Reactions to US Presidential Candidates’ Media Portrayals in 2004: comparing perceptions of Polish and American citizens
inferred← citeshttps://doi.org/10.1080/1461670x.2017.1421867openalex-snapshot
Democratizing & Debasing
inferred← citeshttps://doi.org/10.1080/15252019.2021.1978352openalex-snapshot
How Political Interest and Gender Influence Persuasion Knowledge, Political Information Seeking, and Support for Regulation of Political Advertising in Social Media
inferred← citeshttps://doi.org/10.1080/15358593.2011.653504openalex-snapshot
The Visual Image and the Political Image: A Review of Visual Communication Research in the Field of Political Communication
inferred← citeshttps://doi.org/10.1080/15377850802005083openalex-snapshot
Political Impression Management: How Metaphors, Sound Bites, Appearance Effectiveness, and Personality Traits Can Win Elections
inferred← citeshttps://doi.org/10.1080/15377850802008319openalex-snapshot
Constructivist Mind: False Memory, Freedom, and Democracy
inferred← citeshttps://doi.org/10.1080/15377850802008350openalex-snapshot
Who Sets the Agenda? Parties and Media Competing for the Electorate's Main Topic of Political Discussion
inferred← citeshttps://doi.org/10.1080/15377850802008368openalex-snapshot
Harming Democracy in Mediolatry Societies: Decoding the Marketing of War and Animosities through Photo Images
inferred← citeshttps://doi.org/10.1080/15377850802053000openalex-snapshot
Impact of Trust on Candidates, Branches of Government, and Media Within the Context of the 2004 U.S. Presidential Election
inferred← citeshttps://doi.org/10.1080/15377850802053158openalex-snapshot
An Epistemological Perspective on Research in Political Marketing
inferred← citeshttps://doi.org/10.1080/15377850903044742openalex-snapshot
Different Facets of Market Orientation: A Comparative Analysis of Party Manifestos
inferred← citeshttps://doi.org/10.1080/15377850903044858openalex-snapshot
Conceptualizing and Testing Brand Personality in British Politics
inferred← citeshttps://doi.org/10.1080/15377850903472539openalex-snapshot
Toward a System Dynamics Modeling Framework for Effective Political Organization Management Strategies
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