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Using emoji effectively in marketing: An empirical study

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inferred← citeshttps://doi.org/10.1002/cb.2157openalex-snapshot
Exploring thematic influences on theme park visitors' satisfaction: An empirical study on Disneyland China
inferred← citeshttps://doi.org/10.1007/978-3-031-73723-7_8openalex-snapshot
Emojis and Their Topics: Several Areas of Emoji Use
inferred← citeshttps://doi.org/10.1007/s12187-020-09735-7openalex-snapshot
Preschool Aged Children’s Accounts of their Own Wellbeing: are Current Wellbeing Indicators Applicable to Young Children?
inferred← citeshttps://doi.org/10.1016/j.ausmj.2020.04.009openalex-snapshot
Neuromarketing, Subliminal Advertising, and Hotel Selection: An EEG Study
inferred← citeshttps://doi.org/10.1016/j.jbusres.2021.12.037openalex-snapshot
The influence of emoji meaning multipleness on perceived online review helpfulness: The mediating role of processing fluency
inferred← citeshttps://doi.org/10.1016/j.jdmm.2023.100842openalex-snapshot
The effect of online message congruence, destination-positioning, and emojis on users’ cognitive effort and affective evaluation
inferred← citeshttps://doi.org/10.1016/j.techsoc.2025.103020openalex-snapshot
Beyond simple interaction: Uncovering the perception-interaction intrinsic mechanism of generative AI agents—A multi-modal big data analysis with PLS-SEM and fsQCA
inferred← citeshttps://doi.org/10.1016/j.teler.2025.100233openalex-snapshot
Emojified communication: How do news organizations use emojis on social media?
inferred← citeshttps://doi.org/10.1057/s41262-024-00357-wopenalex-snapshot
The power of facial expressions in branding: can emojis versus human faces shape emotional contagion and brand fun?
inferred← citeshttps://doi.org/10.1108/jcmars-11-2019-0040openalex-snapshot
Is one good enough? Gauging brand love using a visual single-item measure
inferred← citeshttps://doi.org/10.1108/mip-07-2018-0257openalex-snapshot
An emoji-based metric for monitoring consumers’ emotions toward brands on social media
inferred← citeshttps://doi.org/10.1145/3308558.3313728openalex-snapshot
The World Wants Mangoes and Kangaroos: A Study of New Emoji Requests Based on Thirty Million Tweets
inferred← citeshttps://doi.org/10.1145/3370750openalex-snapshot
New Emoji Requests from Twitter Users
inferred← citeshttps://doi.org/10.1155/hbe2/6282833openalex-snapshot
Let the Customers Speak Their Hearts Out: The Role of Verbosity and Emotions in Online Viewer‐to‐Viewer Engagement
inferred← citeshttps://doi.org/10.1371/journal.pone.0234104openalex-snapshot
Emojis influence autobiographical memory retrieval from reading words: An fMRI-based study
inferred← citeshttps://doi.org/10.1371/journal.pone.0297379openalex-snapshot
Individual differences in emoji comprehension: Gender, age, and culture
inferred← citeshttps://doi.org/10.1515/css-2019-0015openalex-snapshot
Emojis: Langue or Parole?
inferred← citeshttps://doi.org/10.1515/mosr-2018-0008openalex-snapshot
Content Marketing Decisions for Effective Internal Communication
inferred← citeshttps://doi.org/10.17829/turcom.782919openalex-snapshot
Reklamlarda Emoji Kullanımı: Emojilerin Reklam Mesajı Hatırlanılırlığına Etkisi
inferred← citeshttps://doi.org/10.2991/hsmet-19.2019.95openalex-snapshot
Positive or negative: emoji usage in online social media
inferred← citeshttps://doi.org/10.3390/safety9040087openalex-snapshot
Going beyond Chat: Designing Connotative Meaningful Line Stickers to Promote Road Safety in Thailand through Participatory Design
inferred← citeshttps://doi.org/10.3724/sp.j.1042.2022.01062openalex-snapshot
Emoji image symbol’s social function and application
inferred← citeshttps://doi.org/10.4018/978-1-6684-4523-5.ch013openalex-snapshot
More Than a Thousand Words!
inferred← citeshttps://doi.org/10.4018/978-1-7998-9020-1.ch048openalex-snapshot
Emoji in Advertising
inferred← citeshttps://doi.org/10.4018/ijsvr.2017070101openalex-snapshot
Emoji in Advertising
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