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Consumer behavior in immersive virtual reality retail environments: A systematic literature review using the stimuli‐organisms‐responses (S‐O‐r) model
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Outgoing claims: the papers this work cites, builds on, or argues with.
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inferredcites →https://doi.org/10.1016/j.jbusres.2021.04.075openalex-snapshot
Shopping in virtual reality: A literature review and future agenda
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inferredcites →https://doi.org/10.1016/j.jretai.2023.10.003openalex-snapshot
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inferredcites →https://doi.org/10.1016/j.jretconser.2016.06.004openalex-snapshot
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inferredcites →https://doi.org/10.1016/j.jretconser.2017.11.002openalex-snapshot
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inferredcites →https://doi.org/10.1016/j.jretconser.2019.01.010openalex-snapshot
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Personalization and hedonic motivation in creating customer experiences and loyalty in omnichannel retail
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Preferred Reporting Items for Systematic Reviews and Meta-Analyses: The PRISMA Statement
What points at this work
Incoming claims: where this work appears in other papers’ reference lists and arguments.
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Enhancing Customer Experience in Retail: How Geo-Fencing Technology Personalizes Shopping Journeys
inferred← citeshttps://doi.org/10.1007/978-3-032-14950-3_21openalex-snapshot
Evaluating the Impact of an AI-Driven Virtual Agent for Hotel Customer Service
inferred← citeshttps://doi.org/10.1007/978-3-032-18826-7_5openalex-snapshot
Exploratory Review Across Disciplines
inferred← citeshttps://doi.org/10.1007/978-3-032-26898-3_41openalex-snapshot
Prediction Algorithm for Consumer Immersive Behavior in AI Virtual Shopping Scenarios
inferred← citeshttps://doi.org/10.1007/978-981-95-6505-4_9openalex-snapshot
AI-Enabled Creative Marketing for Eco-Friendly Campaigns
inferred← citeshttps://doi.org/10.1007/978-981-96-1483-7_5openalex-snapshot
A Mini Review on Purchaser Security in the Metaverse: Challenges and Solutions
inferred← citeshttps://doi.org/10.1007/s10055-026-01351-0openalex-snapshot
Ai-powered virtual reality commerce: temporal aggregation for deep facial expression recognition
inferred← citeshttps://doi.org/10.1007/s10639-025-13785-1openalex-snapshot
Designing memorable business simulations for learning engagement
inferred← citeshttps://doi.org/10.1007/s10660-025-10030-2openalex-snapshot
More than words: consumers’ emotional responses to visual and textual stimuli in online applications
inferred← citeshttps://doi.org/10.1007/s10660-026-10119-2openalex-snapshot
Predicting delight: the role of trust and anticipation in an online gaming environment
inferred← citeshttps://doi.org/10.1007/s10799-026-00490-9openalex-snapshot
Exploring the drivers of consumer purchase intention in short video live streaming E-commerce: the role of content quality and personalized user experience
inferred← citeshttps://doi.org/10.1007/s10799-026-00511-7openalex-snapshot
Developing a customer motivation-based method for AI-generated marketing posts: how emotional pathways shape consumer purchase intentions
inferred← citeshttps://doi.org/10.1007/s11747-025-01129-xopenalex-snapshot
The effects of unconditional gifts on customer-firm relationships
inferred← citeshttps://doi.org/10.1007/s13165-024-00480-7openalex-snapshot
Linking brand trust and attitude with purchase intention of indian organic food customers: An S–O-R Model based analysis
inferred← citeshttps://doi.org/10.1007/s40558-026-00369-zopenalex-snapshot
LiDAR-Enhanced 3D VR and consumer decision-making: a new era for virtual tourism
inferred← citeshttps://doi.org/10.1007/s44491-026-00018-5openalex-snapshot
Anthropometric characteristics and consumer preferences for wooden chairs designed for bariatric users
inferred← citeshttps://doi.org/10.1007/s44491-026-00027-4openalex-snapshot
Customer experience design in immersive virtual reality retail: insights from expert practice
inferred← citeshttps://doi.org/10.1016/j.actpsy.2025.105768openalex-snapshot
Leveraging social media marketing activities (SMMAs) to enhance consumer satisfaction and purchase intention for bio-cosmetics
inferred← citeshttps://doi.org/10.1016/j.actpsy.2025.106130openalex-snapshot
The psychological impact of social media marketing on consumer willingness to pay for tech gadgets: A study on brand perception and decision-making
inferred← citeshttps://doi.org/10.1016/j.actpsy.2026.106413openalex-snapshot
Harnessing the power of suspense in megalive sessions: decoding mediating pathways and moderating effects through a multi-theory psychological framework
inferred← citeshttps://doi.org/10.1016/j.actpsy.2026.106913openalex-snapshot
The impact of social media exposure to war content on emotional exhaustion, anxiety, and work performance: The moderating role of organizational support
inferred← citeshttps://doi.org/10.1016/j.clscn.2025.100234openalex-snapshot
Determinants of green purchase and conservation behaviour among young consumers: an emerging economy perspective
inferred← citeshttps://doi.org/10.1016/j.elerap.2025.101551openalex-snapshot
Enhancing consumer perceptions and experiences through hybrid-based interfaces in virtual environments
inferred← citeshttps://doi.org/10.1016/j.entcom.2025.101001openalex-snapshot
Chasing the Rush: How horror games trigger adrenaline and fuel Fear-Inducing elements
inferred← citeshttps://doi.org/10.1016/j.im.2025.104258openalex-snapshot
Eliciting pro-environmental behavior with immersive technology: The roles of awe, empathy with nature, and perceived consumer effectiveness
inferred← citeshttps://doi.org/10.1016/j.jbusres.2025.115810openalex-snapshot
The virtue-value spectrum: Managing ethical and pragmatic tensions in virtual reality retail for consumer wellbeing
inferred← citeshttps://doi.org/10.1016/j.jbusres.2026.116196openalex-snapshot
Analyzing consumer behavior during virtual reality product exploration in e-commerce
inferred← citeshttps://doi.org/10.1016/j.jbusres.2026.116366openalex-snapshot
A multi-study on immersive technology and consumer wellbeing: role of openness to experience in tourism industry
inferred← citeshttps://doi.org/10.1016/j.jbusres.2026.116433openalex-snapshot
How virtual reality shapes visitor experiences during the pre-visit stage: The role of perceived realism
inferred← citeshttps://doi.org/10.1016/j.jretconser.2025.104294openalex-snapshot
Digital daydreams: Exploring consumer motivations for engaging with the metaverse
inferred← citeshttps://doi.org/10.1016/j.jretconser.2025.104417openalex-snapshot
Augmented reality in E-Commerce: A dual value and barrier-based perspective on Gen Z's satisfaction and AR-Integrated shopping behavior
inferred← citeshttps://doi.org/10.1016/j.jretconser.2026.105108openalex-snapshot
Emotion-aware retailing: Using biometrics to decode consumer experience in physical–digital environments
inferred← citeshttps://doi.org/10.1016/j.rtbm.2026.101793openalex-snapshot
Marketing sustainable transportation through corporate ESG responsibility: The roles of brand image and brand credibility in electric ride-hailing adoption
inferred← citeshttps://doi.org/10.1016/j.sbr.2026.100209openalex-snapshot
Smart retail and consumer experience: Bibliometric review and future research avenues through the theory–context– characteristics- methods lens
inferred← citeshttps://doi.org/10.1016/j.sftr.2025.101386openalex-snapshot
Where cultures converge and authenticity calls: The role of nationality in creative tourism revisit intentions
inferred← citeshttps://doi.org/10.1016/j.techsoc.2025.102916openalex-snapshot
Adverse impacts of metaverse-induced cognitive biases on the immersive shopping experience: A conceptual model developed from a qualitative approach
inferred← citeshttps://doi.org/10.1016/j.teler.2025.100201openalex-snapshot
Modeling retailer adoption of VR shopping using Monte Carlo simulation: A conceptual approach
inferred← citeshttps://doi.org/10.1016/j.teler.2026.100344openalex-snapshot
How AI tutor features influence motivation and learning outcomes: psychological pathways in high school STEM education
inferred← citeshttps://doi.org/10.1057/s41264-026-00362-xopenalex-snapshot
Shifting gears in golden years: driving social change in the elderly population via digital governance and phygital banking services
inferred← citeshttps://doi.org/10.1057/s41270-026-00470-6openalex-snapshot
Big data in consumer behavior research: a systematic review of data sources, analytical methods, and research questions
inferred← citeshttps://doi.org/10.1080/02508281.2026.2725948openalex-snapshot
Too much of a good thing? Understanding customer engagement in wellness services through an inverted U-shaped lens
inferred← citeshttps://doi.org/10.1080/02642069.2026.2679543openalex-snapshot
Understanding AI virtual try-on adoption and continuance: a multi-study approach
inferred← citeshttps://doi.org/10.1080/02650487.2026.2697621openalex-snapshot
How Metaverse advertising can influence consumers making travel decisions: a bibliometric analysis
inferred← citeshttps://doi.org/10.1080/08911762.2025.2567965openalex-snapshot
How Do Cognitive and Affective Factors Affect Impulsive Buying in Metaverse Retailing?
inferred← citeshttps://doi.org/10.1080/08911762.2025.2569618openalex-snapshot
Creating a Crave for Local Food: How TikTok Food Review Videos Stimulate Impulsive Visits to Local Restaurants
inferred← citeshttps://doi.org/10.1080/08911762.2025.2610128openalex-snapshot
Global Marketing Research: Gains, Gaps, and Guardrails
inferred← citeshttps://doi.org/10.1080/08911762.2026.2723214openalex-snapshot
Immersive Features in Mobile-First Online Apparel Retail
inferred← citeshttps://doi.org/10.1080/08961530.2025.2588742openalex-snapshot
The Impact of Artificial Intelligence on Consumer Purchasing Behavior: Based on Cross-Border E-Commerce Platforms
inferred← citeshttps://doi.org/10.1080/09593969.2025.2588595openalex-snapshot
Craving for touchy stimulation? Consumer responses for metaverse ads
inferred← citeshttps://doi.org/10.1080/0965254x.2025.2561654openalex-snapshot
Augmented reality’s influence on consumer responses: attachment and personal innovativeness effects
inferred← citeshttps://doi.org/10.1080/10447318.2026.2634981openalex-snapshot
The Nexus Between Sustainable Consumption and Virtual Storytelling: Unveiling Narrative Transportation and Natural Empathy in Buying Behavior
inferred← citeshttps://doi.org/10.1080/10447318.2026.2666353openalex-snapshot
Exploring the Impact of Design Features of Calligraphy Mobile Apps on Users’ Continuance Intention: Evidence from PLS-SEM
inferred← citeshttps://doi.org/10.1080/10496491.2026.2668536openalex-snapshot
Can AI Be Responsible? Message Cues, Attitudes, and Engagement Intentions Toward AI-Generated CSR Short-Form Videos
inferred← citeshttps://doi.org/10.1080/10496491.2026.2707604openalex-snapshot
The Convergent Immersive Consumer Experience (CICE) Framework: A Conceptual Model of VR-AR-AI Integration in Promotion Management
inferred← citeshttps://doi.org/10.1080/10528008.2025.2506079openalex-snapshot
Student-Created VR Retail Experiences: Designing The Stores Of The Future
inferred← citeshttps://doi.org/10.1080/14724049.2026.2628621openalex-snapshot
From stimuli to hedonic value: predicting visitor satisfaction in national park tourism
inferred← citeshttps://doi.org/10.1080/15332861.2026.2664723openalex-snapshot
Understanding Virtual Reality-Based Brand Engagement in Fashion Commerce
inferred← citeshttps://doi.org/10.1080/15332861.2026.2738596openalex-snapshot
Virtual yet Convincing: How AR Interactivity Influences Perceived Value and Impacts Consumer Impulse Purchase Intention
inferred← citeshttps://doi.org/10.1080/15575330.2026.2613414openalex-snapshot
Gastronomic pathways to progress: Local food consumption and the making of developmental futures
inferred← citeshttps://doi.org/10.1080/19388160.2025.2525894openalex-snapshot
How Presence in Tour Guide Live-Streaming Influence Visit Intention: A Triple-Mediating Model Based on S-O-R Framework
inferred← citeshttps://doi.org/10.1080/20565607.2025.2558228openalex-snapshot
Does food vlog video drive international tourists’ gastronomic escapades? Evidence from Penang, Malaysia
inferred← citeshttps://doi.org/10.1080/21639159.2026.2680415openalex-snapshot
Unlocking the appeal: An empirical study of apparel blind box adoption among Gen Z consumers
inferred← citeshttps://doi.org/10.1108/apjml-01-2025-0151openalex-snapshot
The impact of streamer social presence and professionalism on food live streaming purchase intention: a model of moderated mediation
inferred← citeshttps://doi.org/10.1108/apjml-02-2025-0303openalex-snapshot
Trust to repurchase: investigating consumer behaviour with SOR theory and dual-stage SEM-ANN analysis
inferred← citeshttps://doi.org/10.1108/apjml-07-2024-1008openalex-snapshot
Modeling purchase intention for virtual reality hardware: a cognition-affect-conation (CAC) approach
inferred← citeshttps://doi.org/10.1108/bfj-01-2025-0088openalex-snapshot
Understanding the influence of chain coffee shops’ innovativeness on brand loyalty through brand satisfaction: a multi-analytical approach
inferred← citeshttps://doi.org/10.1108/ejms-05-2024-0047openalex-snapshot
Perceived attributes of artificial intelligence (AI) toward consumers’ AI attitudes and purchase intention in an AI powered retail shopping space
inferred← citeshttps://doi.org/10.1108/ijchm-08-2025-1152openalex-snapshot
Effect of psychical environment on experience design and management
inferred← citeshttps://doi.org/10.1108/ijlm-05-2025-0359openalex-snapshot
Greener minds on the move: do climate anxiety and environmental knowledge drive early adoption of crowdshipping?
inferred← citeshttps://doi.org/10.1108/ijphm-07-2025-0161openalex-snapshot
The power of perception: impact of risk perception and COVID-19 advertising on protective behaviors through ELM and SOR models
inferred← citeshttps://doi.org/10.1108/ijrdm-02-2025-0091openalex-snapshot
The impact of augmented reality on retail dynamics
inferred← citeshttps://doi.org/10.1108/ijrdm-08-2024-0390openalex-snapshot
Exploring drivers of customer engagement with voice interface in E-retail
inferred← citeshttps://doi.org/10.1108/imr-03-2025-0165openalex-snapshot
Extended reality research in marketing – an international review and research agenda
inferred← citeshttps://doi.org/10.1108/jbsed-10-2025-0471openalex-snapshot
Examining the mediating role of virtual brand experience between metaverse marketing strategies and consumer-based brand equity in the fashion industry
inferred← citeshttps://doi.org/10.1108/jeim-05-2024-0246openalex-snapshot
Exploring the factors influencing consumers' engagement with AI digital signage in retailing: evidence from Taiwan
inferred← citeshttps://doi.org/10.1108/jfmm-08-2024-0309openalex-snapshot
Driving impulsive purchases and building loyalty: the power of experiential marketing in fast fashion apps
inferred← citeshttps://doi.org/10.1108/jhtt-04-2025-0342openalex-snapshot
The impact of video game experiences on destination image and visit intention: exploring the moderating role of character attachment
inferred← citeshttps://doi.org/10.1108/jhtt-08-2025-0693openalex-snapshot
Visual attention and user satisfaction in OTA platforms: an eye-tracking and big data approach
inferred← citeshttps://doi.org/10.1108/jhtt-09-2024-0627openalex-snapshot
Continuous interaction intention determinants with generative AI apps: evidence from SWANA tourism and hospitality colleges
inferred← citeshttps://doi.org/10.1108/jrme-02-2024-0041openalex-snapshot
Decoding backers’ pledging decisions with incomplete information in reward-based crowdfunding
inferred← citeshttps://doi.org/10.1108/jsm-04-2025-0242openalex-snapshot
Value destruction: the ugly side of virtual agents
inferred← citeshttps://doi.org/10.1108/jstp-10-2024-0351openalex-snapshot
When immersive technologies drive service brand outcomes: the role of episodic future thinking
inferred← citeshttps://doi.org/10.1108/jtf-06-2025-0169openalex-snapshot
Gamification and sustainable tourism: analysing the educational potential of Find the Seasouls for new generations
inferred← citeshttps://doi.org/10.1108/meq-06-2025-0462openalex-snapshot
The effect of repeated exposure to immersive virtual reality on environmental preservation intention: the moderating role of message fatigue
inferred← citeshttps://doi.org/10.1108/mrr-01-2025-0033openalex-snapshot
IMC and SOSI as determinants of organisational performance: the moderating effect of retailer type
inferred← citeshttps://doi.org/10.1108/techs-10-2025-0212openalex-snapshot
Repeated exposure to immersive virtual reality: a lever for biodiversity conservation?
inferred← citeshttps://doi.org/10.1108/tr-05-2025-0554openalex-snapshot
Building trust for sustained generative AI travel adoption
inferred← citeshttps://doi.org/10.1109/aaiml67890.2026.11498188openalex-snapshot
Impulse Buying in the Indonesian E-Commerce Market: The Role of AI-Driven Personalization
inferred← citeshttps://doi.org/10.1109/icaiet65052.2025.11210933openalex-snapshot
An Extended SOR Model for Measuring Stimulus-Organism-Response Patterns in ML-Enhanced Retail Environments
inferred← citeshttps://doi.org/10.1109/ismar-adjunct68609.2025.00110openalex-snapshot
Reducing Stress in Annual Performance Reviews through AI-Enabled Avatar Interaction
inferred← citeshttps://doi.org/10.1145/3786995.3787001openalex-snapshot
Enhancing Youth Consumption Intention through Location-Based VR: A Design and Empirical Evaluation of a Virtual Cultural Scene
inferred← citeshttps://doi.org/10.1177/09721509251410702openalex-snapshot
Is Social Presence in Banking Chatbots Relevant? A Multidimensional Multi-analytic Approach
inferred← citeshttps://doi.org/10.1177/09721509261432286openalex-snapshot
Transforming Customer Experience Through Social Media Marketing and Gamification: A Pathway to Engagement and Value Co-creation
inferred← citeshttps://doi.org/10.1177/13567667251382418openalex-snapshot
Exploring the role of immersive technology in promoting ecotourism: Integrating perspectives from environmental psychology theory and the theory of planned behavior
inferred← citeshttps://doi.org/10.1177/13567667261478317openalex-snapshot
The impact of imagination proclivity from social networking sites on visit intention: A dual-study investigation
inferred← citeshttps://doi.org/10.1177/14673584251411671openalex-snapshot
Exploring virtual reality’s role in addressing cognitive leisure constraints: Insights from Indian BOP tourists
inferred← citeshttps://doi.org/10.1177/21582440251382148openalex-snapshot
Impact of Live Streaming Commerce on Continuous Intention: An Exploration based on Post Acceptance Model and SOR Model
inferred← citeshttps://doi.org/10.1186/s40359-026-05163-4openalex-snapshot
Engaging the digital consumer: examining how live e-commerce features shape psychological contracts and loyalty
inferred← citeshttps://doi.org/10.12677/sd.2026.168307openalex-snapshot
Research on Factors Influencing Consumers’ Purchase Intention toward New Coffee Products Based on the SOR Model
inferred← citeshttps://doi.org/10.12688/f1000research.163519.1openalex-snapshot
Experiential retailing in cultural spaces: A case study of multisensory design in batik boutiques
inferred← citeshttps://doi.org/10.1371/journal.pone.0326186openalex-snapshot
Can anthropomorphic design in beverage packaging enhance impulse buying intention? Amazing visual and verbal cues!
inferred← citeshttps://doi.org/10.21070/acopen.11.2026.14809openalex-snapshot
Tangible Service Attributes And Perceived Benefits Determine Orthodontic Patient Loyalty
inferred← citeshttps://doi.org/10.21203/rs.3.rs-9427101/v1openalex-snapshot
Psychological mechanisms driving the consumption of phenomenal IP: An integrated model based on perceived value theory and self-determination theory with empirical validation
inferred← citeshttps://doi.org/10.2139/ssrn.5247551openalex-snapshot
Augmented Reality in Retail: Digital Embodiment and Consumer Behavior
inferred← citeshttps://doi.org/10.2139/ssrn.5375051openalex-snapshot
Analyzing the Mediating Effect of Consumer Trust in the Relationship between Policy Incentives and Ev Purchase Intentions
inferred← citeshttps://doi.org/10.2139/ssrn.5766512openalex-snapshot
Neural And Behavioral Responses To Virtual Reality Shopping: Integrating Consumer Neuroscience And Behavioral Analysis Among Emerging Adults
inferred← citeshttps://doi.org/10.2139/ssrn.6533791openalex-snapshot
Antecedents of Stickiness Intention in Immersive Virtual Reality Store Environments
inferred← citeshttps://doi.org/10.2139/ssrn.7389877openalex-snapshot
Spatial reconfiguration of new consumption in Chinese megacities: Evidence from Shanghai, Chengdu and Wuhan
inferred← citeshttps://doi.org/10.2139/ssrn.7488857openalex-snapshot
Beyond uniform immersion: how gamification affordances and consumer familiarity shape immersive retailing
inferred← citeshttps://doi.org/10.2196/84893openalex-snapshot
Behavioral and Physiological Responses to Sensory and Cognitive Demands in an Immersive Virtual Reality Shopping Task in Unimpaired Young Adults: Within-Subjects Experimental Study
inferred← citeshttps://doi.org/10.22495/jgrv15i2siart12openalex-snapshot
Integrating social and technical governance to build trust and satisfaction in hybrid digital ecosystems
inferred← citeshttps://doi.org/10.2478/picbe-2026-0255openalex-snapshot
Do Managers Listen to Their Customers’ Feedback? Evidence from a Field Experiment in Retail Settings
inferred← citeshttps://doi.org/10.30525/2256-0742/2026-12-4-333-343openalex-snapshot
THE IMPACT OF SENSORY MARKETING ON CONSUMERS' PURCHASING BEHAVIOUR (THE CASE OF GEORGIA)
inferred← citeshttps://doi.org/10.31637/epsir-2026-2035openalex-snapshot
Understanding Consumers’ Repurchase Intentions Toward Social Enterprise Products: The Roles of Product Association, Sensory Satisfaction, and Cognitive Stimulation
inferred← citeshttps://doi.org/10.3389/fcomm.2026.1752000openalex-snapshot
Unveiling the invisible push: communicating clandestine endorsements to shape consumer behavior in retail
inferred← citeshttps://doi.org/10.3389/frvir.2025.1721321openalex-snapshot
Identifying barriers and solution strategies for retailers’ adoption of virtual reality shopping– an experts’ perspective
inferred← citeshttps://doi.org/10.3389/fsufs.2026.1772438openalex-snapshot
How virtual influencers on social media shape consumers’ purchase intention toward organic food: the mediating role of consumer engagement
inferred← citeshttps://doi.org/10.3390/jtaer20020060openalex-snapshot
Unveiling the Factors Influencing U.S. Consumer Adoption of the Apparel Digital Retail Theater
inferred← citeshttps://doi.org/10.3390/jtaer21020057openalex-snapshot
From Avatars to Algorithms: Virtual Streamers and AI-Enabled Consumer Behavior in Live Streaming Commerce—A Systematic Review
inferred← citeshttps://doi.org/10.3390/jtaer21050155openalex-snapshot
Understanding Customer Engagement Behavior in Virtual Try-On Services: Evidence from Indonesia
inferred← citeshttps://doi.org/10.3390/jtaer21070236openalex-snapshot
Celebrity-Endorsed Travel Livestreaming as a Digital Marketing Innovation: Enhancing Booking Intention Through Perceived Authenticity and Emotional Engagement
inferred← citeshttps://doi.org/10.3390/jtaer21080244openalex-snapshot
From Personalization to Loyalty: How Generative AI Shapes Tourist Brand Loyalty Through Transparency and Trust in Smart Tourism Platforms
inferred← citeshttps://doi.org/10.3390/jtaer21080269openalex-snapshot
Look at Me in VR Live Streaming: How Streamer Gaze Drives Purchase Intention Through Feeling Attended to and Social Presence
inferred← citeshttps://doi.org/10.3390/jtaer21080275openalex-snapshot
AI-Powered Online Shopping: The Effects of Digital Multisensory Cues and Perceived Quality on Sustainable Consumption Intention
inferred← citeshttps://doi.org/10.3390/su162310231openalex-snapshot
What Influences Users’ Continuous Behavioral Intention in Cultural Heritage Virtual Tourism: Integrating Experience Economy Theory and Stimulus–Organism–Response (SOR) Model
inferred← citeshttps://doi.org/10.3390/su17072789openalex-snapshot
The Impact of AI-Powered Try-On Technology on Online Consumers’ Impulsive Buying Intention: The Moderating Role of Brand Trust
inferred← citeshttps://doi.org/10.37394/23207.2026.23.102openalex-snapshot
Integrating Augmented Reality (AR) in Online Jewelry Retail: Effects on Purchase Decision-Making and Consumer Confidence in High-Value E-Commerce
inferred← citeshttps://doi.org/10.3934/agrfood.2025037openalex-snapshot
"Home is where the cheese is": Consumption, preferences and future perspectives of cheese marketing strategies in Portugal
inferred← citeshttps://doi.org/10.4018/979-8-3373-0340-6.ch023openalex-snapshot
Customer Immersiveness and Customer Retention
inferred← citeshttps://doi.org/10.4018/979-8-3373-5997-7.ch010openalex-snapshot
Strategizing in Immersive Realities
inferred← citeshttps://doi.org/10.47992/ijmts.2581.6012.0388openalex-snapshot
Virtual Reality's Expanding Horizons: Impact On Education And Industry
inferred← citeshttps://doi.org/10.58702/teyd.1606417openalex-snapshot
THE IMPACT OF METAVERSE PERCEPTION ON THE PERCEPTION OF DECENT WORK IN THE FUTURE: A STUDY ON STUDENTS OF A FOUNDATION UNIVERSITY
inferred← citeshttps://doi.org/10.59066/jmae.v4i2.1739openalex-snapshot
Consumer Experience and Loyalty in the Metaverse: A Systematic Review
inferred← citeshttps://doi.org/10.59613/mjbms.v1i2.235openalex-snapshot
Dissecting the Virtual Consumption Phenomenon and Its Implications for the Traditional Retail Industry
inferred← citeshttps://doi.org/10.69693/ijim.v4i3.2879openalex-snapshot
Pengaruh Event DJ Night Terhadap Minat Berkunjung Konsumen Unite Coffee & Social Space
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