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A New Walk in the Future of the Metaverse: Marketing Implications for Consumer Behavior

https://doi.org/10.1002/cb.2446
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Inferred edges come from two machine sources: sweeps of open repository metadata (mostly SSRN and Zenodo), and a bulk OpenAlex citation snapshot. Every row below is labelled with the one it came from. Neither is a complete citation index — absence here is not evidence of absence.

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What this work says

Outgoing claims: the papers this work cites, builds on, or argues with.

inferredcites →https://doi.org/10.1002/cb.2195openalex-snapshot
Tomeito or Tomahto: Exploring consumer's accent and their engagement with artificially intelligent interactive voice assistants
inferredcites →https://doi.org/10.1002/cb.2196openalex-snapshot
Cognitive engagement with AI ‐enabled technologies and value creation in healthcare
inferredcites →https://doi.org/10.1002/cb.2214openalex-snapshot
Brands are calling your AVATAR in Metaverse–A study to explore XR ‐based gamification marketing activities & consumer‐based brand equity in virtual world
inferredcites →https://doi.org/10.1002/cb.2218openalex-snapshot
How do friendship artificial intelligence chatbots ( FAIC ) benefit the continuance using intention and customer engagement?
inferredcites →https://doi.org/10.1002/cb.2248openalex-snapshot
AI marketing and AI ‐based promotions impact on consumer behavior and the avoidance of consumer autonomy threat
inferredcites →https://doi.org/10.1002/cb.2434openalex-snapshot
Mapping the Theory of Consumption Values: A Systematic Review Using the TCCM Approach
inferredcites →https://doi.org/10.1002/joe.22271openalex-snapshot
The bright and dark side of metaverse marketing
inferredcites →https://doi.org/10.1002/mar.21767openalex-snapshot
Metaverse marketing: How the metaverse will shape the future of consumer research and practice
inferredcites →https://doi.org/10.1002/mar.22105openalex-snapshot
How real is real enough? Unveiling the diverse power of generative AI‐enabled virtual influencers and the dynamics of human responses
inferredcites →https://doi.org/10.1002/mar.22158openalex-snapshot
What Drives Consumers to Engage in Immersive Technologies? A Consumer Metaverse Engagement Motivation Model
inferredcites →https://doi.org/10.1002/widm.1556openalex-snapshot
Exploring the convergence of Metaverse, Blockchain, and AI : A comprehensive survey of enabling technologies, applications, challenges, and future directions
inferredcites →https://doi.org/10.1007/978-981-99-4641-9_12openalex-snapshot
The New Economic Models of Metaverse and Its Implications in International Financial Markets
inferredcites →https://doi.org/10.1080/00913367.2022.2111729openalex-snapshot
The Bifold Triadic Relationships Framework: A Theoretical Primer for Advertising Research in the Metaverse
inferredcites →https://doi.org/10.1080/08874417.2023.2165197openalex-snapshot
Shaping the Metaverse into Reality: A Holistic Multidisciplinary Understanding of Opportunities, Challenges, and Avenues for Future Investigation
inferredcites →https://doi.org/10.1080/08874417.2023.2233455openalex-snapshot
Metaverse: Literature Review, Synthesis and Future Research Agenda
inferredcites →https://doi.org/10.1108/9781804550212openalex-snapshot
From Microverse to Metaverse
inferredcites →https://doi.org/10.1109/cog51982.2022.9893717openalex-snapshot
User-Generated Content and Editors in Video Games: Survey and Vision
inferredcites →https://doi.org/10.1109/temsconeurope54743.2022.9802015openalex-snapshot
A first bibliometric literature review on Metaverse
inferredcites →https://doi.org/10.1177/14614448231226172openalex-snapshot
Who will govern the metaverse? Examining governance initiatives for extended reality (XR) technologies
inferredcites →https://doi.org/10.3390/encyclopedia2010031openalex-snapshot
Metaverse

What points at this work

Incoming claims: where this work appears in other papers’ reference lists and arguments.

inferred← citeshttps://doi.org/10.1002/cb.70007openalex-snapshot
Digital Luxury in the Metaverse: How Non‐fungible Tokens Shape Resistance to Negative Information and Brand Purchase Intention
inferred← citeshttps://doi.org/10.1002/cb.70127openalex-snapshot
The Dark Pull of Virtual Aisles: How Interactivity Fuels Compulsive Buying in Immersive Shopping Worlds
inferred← citeshttps://doi.org/10.1002/cb.70163openalex-snapshot
Measuring Consumer Aversion Toward AI in Marketing Communication and Assessing Its Relationship to Brand Perceptions and Purchase Intention
inferred← citeshttps://doi.org/10.1002/cb.70238openalex-snapshot
Substitutive and Augmentative Delegation in GenAI ‐Assisted Shopping: Perceived Benefits, Constraints, and Consumer Tensions
inferred← citeshttps://doi.org/10.1002/mar.70036openalex-snapshot
Immersive and Generative Technology: New Tools for Marketing, New Tools for Consumer Response
inferred← citeshttps://doi.org/10.1007/978-3-031-75316-9_150-1openalex-snapshot
Immersive Marketing and Metaverse Marketing: Concepts, Strategies, and Challenges
inferred← citeshttps://doi.org/10.1007/978-3-032-02365-0_4openalex-snapshot
Consumer Expectations and Perceived Value of a Metaverse Marketing Campaign
inferred← citeshttps://doi.org/10.1007/978-3-658-48939-7_3openalex-snapshot
Führungsarbeit im digitalen Wandel – Was wirklich zählt
inferred← citeshttps://doi.org/10.1016/j.chbr.2025.100712openalex-snapshot
Metaverse technologies and human behavior: Insights into engagement, adoption, and ethical challenges
inferred← citeshttps://doi.org/10.1080/12460125.2025.2573315openalex-snapshot
Integrating metaverse technologies with online retail: machine learning-based topic modeling approach
inferred← citeshttps://doi.org/10.1080/15252019.2025.2562215openalex-snapshot
The Effects of Social Interaction and Brand Engagement in Metaverse Brand Stores on Consumer Enjoyment, Satisfaction, and Purchase Intentions
inferred← citeshttps://doi.org/10.1108/gkmc-01-2025-0007openalex-snapshot
Satisfaction and beyond: nexus of anthropomorphism, virtual flow experience, and trust in banking chatbot using expectation-confirmation model
inferred← citeshttps://doi.org/10.1109/cinti67731.2025.11311764openalex-snapshot
Digital Currencies and the Metaverse: An Emerging Ecosystem for Commerce and Finance
inferred← citeshttps://doi.org/10.15198/seeci.2026.59.e951openalex-snapshot
Marketing inmersivo y metaverso en el caso de Zepeto. Una revisión de la actividad de actores asiáticos
inferred← citeshttps://doi.org/10.2139/ssrn.7155497openalex-snapshot
Beyond Physical Contexts: The Integrated Impact of Perceived Value on Trust and Brand Love in Metaverse Based Virtual Store
inferred← citeshttps://doi.org/10.61194/ijss.v7i1.1941openalex-snapshot
Artificial Intelligence Sparks Controversy in Content Marketing for Local Skincare Brands in Indonesia
inferred← citeshttps://doi.org/10.64848/wmj.1.1.2025.15-20openalex-snapshot
Investor psychology in virtual property investment: Risk perception and behavioural trends
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