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Mental and Physical Humanlikeness in Artificial Intelligence Influencers: Effects on Humanness, Eeriness, and Consumer Responses

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What this work says

Outgoing claims: the papers this work cites, builds on, or argues with.

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AI marketing and AI ‐based promotions impact on consumer behavior and the avoidance of consumer autonomy threat
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Are they humans or are they robots? The effect of virtual influencer disclosure on brand trust
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Social media influencers and immersive technologies for dynamic consumer behavior
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Enhancing Trust and Empathy in Marketing: Strategic AI and Human Influencer Selection for Optimized Content Persuasion
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Consumer Behavior's Evolution, Emergence, and Future in the AI Age Through the Lens of MR , VR , XR , Metaverse, and Robotics
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AI in Marketing, Consumer Research & Psychology: A Systematic Literature Review and Research Agenda
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Will virtual influencers overcome the uncanny valley? The moderating role of social cues
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The role of anthropomorphism and racial homophily of virtual influencers in encouraging low‐ versus high‐cost pro‐environmental behaviors
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How real is real enough? Unveiling the diverse power of generative AI‐enabled virtual influencers and the dynamics of human responses
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AI increases unethical consumer behavior due to reduced anticipatory guilt
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Blurring Human–Machine Distinctions: Anthropomorphic Appearance in Social Robots as a Threat to Human Distinctiveness
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Measuring the Uncanny Valley Effect
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Perception of psychopathy and the Uncanny Valley in virtual characters
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Science fiction reduces the eeriness of android robots: A field experiment
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Celebrity's self-disclosure on Twitter and parasocial relationships: A mediating role of social presence
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The uncanny valley: No need for any further judgments when an avatar looks eerie
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Feeling robots and human zombies: Mind perception and the uncanny valley
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Venturing into the uncanny valley of mind—The influence of mind attribution on the acceptance of human-like characters in a virtual reality setting
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Effects of rational and social appeals of online recommendation agents on cognition- and affect-based trust
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Almost human? A comparative case study on the social media presence of virtual influencers
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Intelligence and humanness as key drivers of service value in Generative AI chatbots
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Anthropomorphic brand management: An integrated review and research agenda
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Virtual influencer marketing: Evaluating the influence of virtual influencers’ form realism and behavioral realism on consumer ambivalence and marketing performance
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The role of psychological distance and construal level in explaining the effectiveness of human-like vs. cartoon-like virtual influencers
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Fostering Parasocial Relationships with Virtual Influencers in the Uncanny Valley: Anthropomorphism, Autonomy, and a Multigroup Comparison
inferredcites →https://doi.org/10.1016/j.jbusres.2025.115647openalex-snapshot
Virtual influencers: Definition and future research directions
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Green power of virtual influencer: The role of virtual influencer image, emotional appeal, and product involvement
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Virtually human: anthropomorphism in virtual influencer marketing
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inferredcites →https://doi.org/10.1037/0022-3514.93.1.1openalex-snapshot
Timescale bias in the attribution of mind.
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The Key Strategies for Increasing Users’ Intention of Self-disclosure in Human-robot Interaction through Robotic Appearance Design
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Brand anthropomorphism: Conceptualization, measurement, and impact on brand personality and loyalty
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inferredcites →https://doi.org/10.1080/02650487.2021.1997455openalex-snapshot
Gender effects in influencer marketing: an experimental study on the efficacy of endorsements by same- vs. other-gender social media influencers on Instagram
inferredcites →https://doi.org/10.1080/10447318.2022.2121038openalex-snapshot
Uncanny Valley Effects on Chatbot Trust, Purchase Intention, and Adoption Intention in the Context of E-Commerce: The Moderating Role of Avatar Familiarity
inferredcites →https://doi.org/10.1080/10447318.2023.2247596openalex-snapshot
How Do People Ascribe Humanness to Chatbots? An Analysis of Real-World Human-Agent Interactions and a Theoretical Model of Humanness
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Measuring Attitude toward the Brand and Purchase Intentions
inferredcites →https://doi.org/10.1080/1369118x.2018.1438491openalex-snapshot
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inferredcites →https://doi.org/10.1080/15252019.2022.2111242openalex-snapshot
Demystifying Computer-Generated Imagery (CGI) Influencers: The Effect of Perceived Anthropomorphism and Social Presence on Brand Outcomes
inferredcites →https://doi.org/10.1086/518544openalex-snapshot
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inferredcites →https://doi.org/10.1108/apjml-01-2025-0025openalex-snapshot
Virtual influencers in marketing: addressing authenticity challenges through anthropomorphism
inferredcites →https://doi.org/10.1108/apjml-07-2023-0618openalex-snapshot
Influencer-generated content on social media: how does influencers’ self-disclosure affect followers’ purchase intentions?
inferredcites →https://doi.org/10.1108/jrim-02-2024-0092openalex-snapshot
How can I trust you if you’re fake? Understanding human-like virtual influencer credibility and the role of textual social cues
inferredcites →https://doi.org/10.1108/oir-09-2016-0253openalex-snapshot
Antecedents of consumer intention to follow and recommend an Instagram account
inferredcites →https://doi.org/10.1109/mcom.001.2100786openalex-snapshot
Virtual Influencers in Online Social Media
inferredcites →https://doi.org/10.1111/ijcs.12985openalex-snapshot
Anthropomorphism and consumer behaviour: A SPAR‐4‐SLR protocol compliant hybrid review
inferredcites →https://doi.org/10.1111/ijcs.70013openalex-snapshot
How Does Humanoid Virtual Influencers' Appearance Convey Social Presence? The Underlying Process and Path to Purchase Intention
inferredcites →https://doi.org/10.1126/science.1134475openalex-snapshot
Dimensions of Mind Perception
inferredcites →https://doi.org/10.1145/2559636openalex-snapshot
Proceedings of the 2014 ACM/IEEE international conference on Human-robot interaction
inferredcites →https://doi.org/10.1145/3313831openalex-snapshot
Proceedings of the 2020 CHI Conference on Human Factors in Computing Systems
inferredcites →https://doi.org/10.1162/pres.16.4.337openalex-snapshot
The Uncanny Valley: Effect of Realism on the Impression of Artificial Human Faces
inferredcites →https://doi.org/10.1177/0956797620904985openalex-snapshot
Artificial Intelligence and Persuasion: A Construal-Level Account
inferredcites →https://doi.org/10.1177/14614448221102900openalex-snapshot
Parasocial interactions with real and virtual influencers: The role of perceived similarity and human-likeness
inferredcites →https://doi.org/10.1177/14614448241293143openalex-snapshot
Pathways to persuasion: The impact of social media influencers’ self-disclosure and follower size on persuasion outcomes
inferredcites →https://doi.org/10.1177/2046147x211026936openalex-snapshot
Discordant storytelling, ‘honest fakery’, identity peddling: How uncanny CGI characters are jamming public relations and influencer practices
inferredcites →https://doi.org/10.1186/s40691-024-00380-0openalex-snapshot
Fake human but real influencer: the interplay of authenticity and humanlikeness in Virtual Influencer communication?
inferredcites →https://doi.org/10.1207/s15327957pspr1003_4openalex-snapshot
Dehumanization: An Integrative Review
inferredcites →https://doi.org/10.17705/1jais.00839openalex-snapshot
“My Name is Alexa. What’s Your Name?” The Impact of Reciprocal Self-Disclosure on Post-Interaction Trust in Conversational Agents
inferredcites →https://doi.org/10.3390/jtaer20030200openalex-snapshot
How Visual and Mental Human-Likeness of Virtual Influencers Affects Customer–Brand Relationship on E-Commerce Platform
inferredcites →https://doi.org/10.7551/mitpress/4635.001.0001openalex-snapshot
Mindblindness

What points at this work

Incoming claims: where this work appears in other papers’ reference lists and arguments.

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Virtual Influencers as Environmental Activists: Enhancing Perceived Authenticity Using Anthropomorphism and Narratives
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Less human, more effective? Consumer responses to human-like and cartoon-like virtual influencers
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GenAI as counsellor: how employee evaluations drive engagement and organizational attractiveness
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Can AI outperform humans on Instagram? Evidence from engagement and growth metrics
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Evaluating the Role of Virtual Influencers as CSR Ambassadors: Impact of Human-Likeness on Environmental Advocacy
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Understanding the influence of AI labels on consumer psychology: the moderating role of product type
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Dancing for Taste: The Impact of AI and Human Influencers on Aesthetic Perception and Purchase Intention for Food Products
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Artificial Minds as Brand Advocates: Developing and Testing the AHICC Model of Consumer Cognitive Processing for AI Endorsers in Digital Marketing
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Human-like Competitive Video Game AI Through Reinforcement Learning
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