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Enhancing Trust and Empathy in Marketing: Strategic AI and Human Influencer Selection for Optimized Content Persuasion

https://doi.org/10.1002/cb.2423
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Outgoing claims: the papers this work cites, builds on, or argues with.

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inferredcites →https://doi.org/10.1108/ejm-12-2019-0949openalex-snapshot
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inferredcites →https://doi.org/10.1108/jcm-09-2021-4900openalex-snapshot
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inferredcites →https://doi.org/10.1108/mip-12-2021-0423openalex-snapshot
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inferredcites →https://doi.org/10.1177/14614448221102900openalex-snapshot
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inferredcites →https://doi.org/10.1509/jm.10.0416openalex-snapshot
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inferredcites →https://doi.org/10.2501/jar-2018-035openalex-snapshot
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What points at this work

Incoming claims: where this work appears in other papers’ reference lists and arguments.

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Impact of Artificial Intelligence on Influencer Marketing and Its Future Trends
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