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Brand extension failure and parent brand penalty: The role of implicit theories

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What this work says

Outgoing claims: the papers this work cites, builds on, or argues with.

inferredcites →https://doi.org/10.1002/arcp.1056openalex-snapshot
Consumer psychology of implicit theories: A review and agenda
inferredcites →https://doi.org/10.1002/bs.3830030103openalex-snapshot
Common fate, similarity, and other indices of the status of aggregates of persons as social entities
inferredcites →https://doi.org/10.1002/cb.1687openalex-snapshot
Meaningful stories and attitudes toward the brand: The moderating role of consumers' implicit mindsets
inferredcites →https://doi.org/10.1002/jcpy.1282openalex-snapshot
Parent brand susceptibility to negative feedback effects from brand extensions: A meta‐analysis of experimental consumer findings
inferredcites →https://doi.org/10.1006/jesp.2001.1491openalex-snapshot
Reducing the Effects of Stereotype Threat on African American College Students by Shaping Theories of Intelligence
inferredcites →https://doi.org/10.1007/s11747-017-0552-7openalex-snapshot
Building a multi-category brand: when should distant brand extensions be introduced?
inferredcites →https://doi.org/10.1007/s11747-017-0573-2openalex-snapshot
The impact of a sales team’s perceived entitativity on customer satisfaction
inferredcites →https://doi.org/10.1016/j.jcps.2010.06.013openalex-snapshot
When and how aesthetics influences financial decisions
inferredcites →https://doi.org/10.1016/j.jcps.2011.05.005openalex-snapshot
The effects of self‐brand connections on responses to brand failure: A new look at the consumer–brand relationship
inferredcites →https://doi.org/10.1016/j.jcps.2012.01.005openalex-snapshot
Consumers' implicit theories about personality influence their brand personality judgments
inferredcites →https://doi.org/10.1016/j.jcps.2015.06.008openalex-snapshot
Potential growth areas for implicit theories research
inferredcites →https://doi.org/10.1016/j.jesp.2007.07.003openalex-snapshot
Implicit theories and IQ test performance: A sequential mediational analysis
inferredcites →https://doi.org/10.1037//0022-3514.45.5.961openalex-snapshot
Cognitive processes in the revision of stereotypic beliefs.
inferredcites →https://doi.org/10.1037//0022-3514.72.4.750openalex-snapshot
Target entitativity: Implications for information processing about individual and group targets.
inferredcites →https://doi.org/10.1037//0022-3514.74.6.1421openalex-snapshot
Stereotype formation and endorsement: The role of implicit theories.
inferredcites →https://doi.org/10.1037//0022-3514.77.3.588openalex-snapshot
Implicit theories, attributions, and coping: A meaning system approach.
inferredcites →https://doi.org/10.1037//0022-3514.82.3.300openalex-snapshot
Subtyping versus bookkeeping in stereotype learning and change: Connectionist simulations and empirical findings.
inferredcites →https://doi.org/10.1037//0022-3514.83.5.1076openalex-snapshot
Perceived entitativity, stereotype formation, and the interchangeability of group members.
inferredcites →https://doi.org/10.1037//0033-295x.103.2.336openalex-snapshot
Perceiving persons and groups.
inferredcites →https://doi.org/10.1037//0033-295x.95.2.256openalex-snapshot
A social-cognitive approach to motivation and personality.
inferredcites →https://doi.org/10.1037//0033-295x.96.2.341openalex-snapshot
Relation of implicit theories to the construction of personal histories.
inferredcites →https://doi.org/10.1037/0022-3514.80.6.876openalex-snapshot
Person theories and attention allocation: Preferences for stereotypic versus counterstereotypic information.
inferredcites →https://doi.org/10.1037/pspi0000047openalex-snapshot
On the psychological function of flags and logos: Group identity symbols increase perceived entitativity.
inferredcites →https://doi.org/10.1057/bm.2010.22openalex-snapshot
Consumer response to different advertising appeals for new products: The moderating influence of branding strategy and product category involvement
inferredcites →https://doi.org/10.1080/14792772143000049openalex-snapshot
A Group By Any Other Name—The Role of Entitativity in Group Perception
inferredcites →https://doi.org/10.1086/209568openalex-snapshot
Motivated Reasoning: A Depth‐Of‐Processing Perspective
inferredcites →https://doi.org/10.1086/317591openalex-snapshot
The Effects of Extensions on the Family Brand Name: An Accessibility-Diagnosticity Perspective: Table 1
inferredcites →https://doi.org/10.1086/422113openalex-snapshot
When Are Broader Brands Stronger Brands? An Accessibility Perspective on the Success of Brand Extensions
inferredcites →https://doi.org/10.1086/504134openalex-snapshot
Effects of Prototype and Exemplar Fit on Brand Extension Evaluations: A Two‐Process Contingency Model
inferredcites →https://doi.org/10.1086/661081openalex-snapshot
Extending Culturally Symbolic Brands: A Blessing or a Curse?
inferredcites →https://doi.org/10.1086/711759openalex-snapshot
Personality Matters during a Pandemic: Implicit Theory Beliefs Influence Preparedness and Prevention Behaviors
inferredcites →https://doi.org/10.1093/scan/nsl013openalex-snapshot
Why do beliefs about intelligence influence learning success? A social cognitive neuroscience model
inferredcites →https://doi.org/10.1108/jpbm-04-2019-2355openalex-snapshot
The asymmetric patterns of adverse extension effects on narrow and broad brands: perspectives on brand structure and extension typicality
inferredcites →https://doi.org/10.1111/0162-895x.00336openalex-snapshot
The Perception of the Other in International Relations: Evidence for the Polarizing Effect of Entitativity
inferredcites →https://doi.org/10.1111/j.1467-8721.2008.00612.xopenalex-snapshot
Can Personality Be Changed? The Role of Beliefs in Personality and Change
inferredcites →https://doi.org/10.1177/002224299005400102openalex-snapshot
Consumer Evaluations of Brand Extensions
inferredcites →https://doi.org/10.1177/002224299305700305openalex-snapshot
Diluting Brand Beliefs: When Do Brand Extensions Have a Negative Impact?
inferredcites →https://doi.org/10.1177/002224299806200103openalex-snapshot
The Negative Impact of Extensions: Can Flagship Products Be Diluted?
inferredcites →https://doi.org/10.1177/002224379803500405openalex-snapshot
The Effects of Extensions on Brand Name Dilution and Enhancement
inferredcites →https://doi.org/10.1177/002224379903600410openalex-snapshot
The Impact of Brand Extensions on Parent Brand Memory Structures and Retrieval Processes
inferredcites →https://doi.org/10.1177/0146167206296956openalex-snapshot
Implicit Theories About Groups and Stereotyping
inferredcites →https://doi.org/10.1177/01461672982410006openalex-snapshot
Group Entitativity and Social Attribution: On Translating Situational Constraints into Stereotypes
inferredcites →https://doi.org/10.1177/0956797610367752openalex-snapshot
How Implicit Beliefs Influence Trust Recovery
inferredcites →https://doi.org/10.1207/s15327663jcp0602_01openalex-snapshot
Managing Negative Feedback Effects Associated With Brand Extensions: The Impact of Alternative Branding Strategies
inferredcites →https://doi.org/10.1207/s15327957pspr0502_5openalex-snapshot
The Interplay of Subjective Essentialism and Entitativity in the Formation of Stereotypes
inferredcites →https://doi.org/10.1207/s15327965pli0604_1openalex-snapshot
Implicit Theories and Their Role in Judgments and Reactions: A Word From Two Perspectives
inferredcites →https://doi.org/10.1509/jmkg.74.1.80openalex-snapshot
The Malleable Brand: The Role of Implicit Theories in Evaluating Brand Extensions
inferredcites →https://doi.org/10.1509/jmkr.2005.42.4.458openalex-snapshot
Two Roads to Updating Brand Personality Impressions: Trait versus Evaluative Inferencing
inferredcites →https://doi.org/10.1509/jmkr.46.1.56openalex-snapshot
The Influence of Consumers’ Lay Theories on Approach/Avoidance Motivation
inferredcites →https://doi.org/10.1509/jmkr.47.1.186openalex-snapshot
Cultural Orientation and Brand Dilution: Impact of Motivation Level and Extension Typicality
inferredcites →https://doi.org/10.1509/jmr.07.0418openalex-snapshot
The Effects of Brand Name Structure on Brand Extension Evaluations and Parent Brand Dilution
inferredcites →https://doi.org/10.1509/jmr.10.0202openalex-snapshot
Putting Brands in Their Place: How a Lack of Control Keeps Brands Contained
inferredcites →https://doi.org/10.2307/3172765openalex-snapshot
The Effects of Brand Positioning Strategies on Consumers' Brand and Category Perceptions: Some Insights from Schema Research

What points at this work

Incoming claims: where this work appears in other papers’ reference lists and arguments.

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Effects of Emotional Comments and Image Perception on Consumer Boycott Intention
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The virtual new or the real old? The effect of temporal alignment between influencer virtuality and brand heritage narration on consumers' luxury consumption
inferred← citeshttps://doi.org/10.1007/s10100-024-00937-wopenalex-snapshot
Can brand extension suppress low-quality competing products encroaching?
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The impacts of tariffs on the foreign firm’s product line extension and supply chain profit
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Production line location strategy for foreign manufacturer when selling in a market lag behind in manufacturing
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Shaping extendibility: The influence of circular versus angular shapes on consumer brand extension evaluation
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The impact of Janus fit brand extensions on perceived brand innovativeness
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How consumers respond to social media influencers’ cross-domain recommendations?——A person brand perspective
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Unpacking masstige brand perception: A multimethod study on value dimensions and brand extension
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Mindset matters: Mitigating negative spillover effects in service failures
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Varieties of consumer brands: perspectives of perceived entitativity
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Extensions as communicative signals: How brand entitativity and information accessibility shape reputational spillover
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The Influence Mechanism of Cultural Fit on the Image of Time-Honored Brands: Based on the Perspective of Brand Extension
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Linking customer mindsets, brand engagement, and citizenship behavior: the moderating role of brand trust
inferred← citeshttps://doi.org/10.1108/mip-03-2025-0186openalex-snapshot
Brand diversity, similarity, and extension typicality in adverse extension effects: a dual-process approach
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The Differentiated Environment: Person–Thing Orientation and Feedback Effects
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How Do Consumers Evaluate Identical Products at Different Retailers? A Text Mining Approach Using Product Reviews
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