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Extending Culturally Symbolic Brands: A Blessing or a Curse?
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What this work says
Outgoing claims: the papers this work cites, builds on, or argues with.
inferredcites →https://doi.org/10.1002/cb.161openalex-snapshot
Consumer knowledge and use of country‐of‐origin information at the point of purchase
inferredcites →https://doi.org/10.1016/b0-12-369398-5/00166-3openalex-snapshot
Hierarchical Linear Models
inferredcites →https://doi.org/10.1016/j.jcps.2009.05.008openalex-snapshot
Identity‐based motivation: Implications for action‐readiness, procedural‐readiness, and consumer behavior
inferredcites →https://doi.org/10.1016/j.jcps.2009.05.009openalex-snapshot
Identity‐based motivation: Constraints and opportunities in consumer research
inferredcites →https://doi.org/10.1016/s0022-1031(03)00027-1openalex-snapshot
Locomotion, assessment, and regulatory fit: Value transfer from “how” to “what”
inferredcites →https://doi.org/10.1037/0003-066x.55.7.709openalex-snapshot
Multicultural minds: A dynamic constructivist approach to culture and cognition.
inferredcites →https://doi.org/10.1037/0022-3514.84.3.498openalex-snapshot
Moral value transfer from regulatory fit: What feels right is right and what feels wrong is wrong.
inferredcites →https://doi.org/10.1037/0278-7393.19.6.1235openalex-snapshot
Illusions of familiarity.
inferredcites →https://doi.org/10.1057/palgrave.jibs.8490276openalex-snapshot
Matching Product Catgeory and Country Image Perceptions: A Framework for Managing Country-of-Origin Effects
inferredcites →https://doi.org/10.1086/209005openalex-snapshot
Image Variables in Multi-Attribute Product Evaluations: Country-of-Origin Effects
inferredcites →https://doi.org/10.1086/209048openalex-snapshot
Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods
inferredcites →https://doi.org/10.1086/209251openalex-snapshot
Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency
inferredcites →https://doi.org/10.1086/209496openalex-snapshot
The Effects of Incidental Ad Exposure on the Formation of Consideration Sets
inferredcites →https://doi.org/10.1086/209548openalex-snapshot
When an Ad'S Influence Is Beyond Our Conscious Control: Perceptual and Conceptual Fluency Effects Caused By Incidental Ad Exposure
inferredcites →https://doi.org/10.1086/209570openalex-snapshot
The Influence of Positive Mood on Brand Extension Evaluations
inferredcites →https://doi.org/10.1086/314311openalex-snapshot
Determinants of Country-of-Origin Evaluations
inferredcites →https://doi.org/10.1086/317591openalex-snapshot
The Effects of Extensions on the Family Brand Name: An Accessibility-Diagnosticity Perspective: Table 1
inferredcites →https://doi.org/10.1086/422113openalex-snapshot
When Are Broader Brands Stronger Brands? An Accessibility Perspective on the Success of Brand Extensions
inferredcites →https://doi.org/10.1086/513050openalex-snapshot
An Examination of Different Explanations for the Mere Exposure Effect
inferredcites →https://doi.org/10.1086/651257openalex-snapshot
Reconsidering Baron and Kenny: Myths and Truths about Mediation Analysis
inferredcites →https://doi.org/10.1177/0022022108328912openalex-snapshot
Perceptions of Culture in Multicultural Space
inferredcites →https://doi.org/10.1177/002224299305700305openalex-snapshot
Diluting Brand Beliefs: When Do Brand Extensions Have a Negative Impact?
inferredcites →https://doi.org/10.1177/002224378502200404openalex-snapshot
Assessing the Impact of Country of Origin on Product Evaluations: A New Methodological Perspective
inferredcites →https://doi.org/10.1177/002224379403100206openalex-snapshot
The Importance of the Brand in Brand Extension
inferredcites →https://doi.org/10.1177/002224379403100209openalex-snapshot
Foreign Branding and Its Effects on Product Perceptions and Attitudes
inferredcites →https://doi.org/10.1207/s15327663jcp1603_5openalex-snapshot
Country‐of‐Origin Influences on Product Evaluations: The Impact of Animosity and Perceptions of Industriousness Brutality on Judgments of Typical and Atypical Products
inferredcites →https://doi.org/10.1207/s15327957pspr0804_3openalex-snapshot
Processing Fluency and Aesthetic Pleasure: Is Beauty in the Perceiver's Processing Experience?
inferredcites →https://doi.org/10.1509/jimk.16.1.39openalex-snapshot
Brand Origin Identification by Consumers: A Classification Perspective
inferredcites →https://doi.org/10.1509/jmkr.38.3.326.18864openalex-snapshot
Threats to the External Validity of Brand Extension Research
inferredcites →https://doi.org/10.1509/jmkr.41.2.151.28665openalex-snapshot
The Effect of Conceptual and Perceptual Fluency on Brand Evaluation
inferredcites →https://doi.org/10.1509/jmkr.43.3.374openalex-snapshot
Between Two Brands: A Goal Fluency Account of Brand Evaluation
inferredcites →https://doi.org/10.1509/jmkr.45.3.337openalex-snapshot
How Far Can a Brand Stretch? Understanding the Role of Self-Construal
inferredcites →https://doi.org/10.2307/1252171openalex-snapshot
Consumer Evaluations of Brand Extensions
inferredcites →https://doi.org/10.2307/3152195openalex-snapshot
The Importance of the Brand in Brand Extension
inferredcites →https://doi.org/10.2307/3152198openalex-snapshot
Foreign Branding and Its Effects on Product Perceptions and Attitudes
inferredcites →https://doi.org/10.3758/brm.40.3.879openalex-snapshot
Asymptotic and resampling strategies for assessing and comparing indirect effects in multiple mediator models
inferredcites →https://doi.org/10.4324/9781410606679-17openalex-snapshot
Goal Systems Theory: Integrating the Cognitive and Motivational Aspects of Self-Regulation
inferredcites →https://doi.org/10.5860/choice.34-3595openalex-snapshot
Social psychology: handbook of basic principles
inferredcites →https://doi.org/10.5860/choice.45-3496openalex-snapshot
Social psychology: handbook of basic principles
inferredcites →https://doi.org/10.7551/mitpress/5782.003.0004openalex-snapshot
Visual Object Recognition
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Incoming claims: where this work appears in other papers’ reference lists and arguments.
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The evolution of modern branding: Historical origins, current perspectives, and future directions
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Consumers’ Reactions to the Cultural Meanings in Brands
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Brands and the Fulfillment of Cultural-Identity Needs
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Putting It All Together: Why and How to Build an Iconic Brand
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Leveraging and Protecting Cultural Equity
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Brands as personal narratives: learning from user–YouTube–brand interactions
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The influence of global and local iconic brand positioning on advertising persuasion in an emerging market setting
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Consumer acceptance of different types of cultural borrowing and its internal mechanisms
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Does Sadness Sell? The Use of Negative Emotions in Fundraising Appeals: Fundraising Strategies for For-profit and Nonprofit Organizations
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Eastern aesthetics in advertising: the role of traditional cultural harmony imagery in brand communication
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Green Tea and Ham: Cultural Mixing Reminders Decrease Considerate Behavior
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Ethnic advertising effectiveness: a model and agenda for future research
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Animals, archetypes, and advertising (A 3 ): The theory and the practice of customer brand symbolism
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Evaluation of Culturally Symbolic Brand: The Role of “Fear of Missing Out” Phenomenon
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When cultures collide: the double-edged effect of cultural mixing on tourist preference
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Brand Image Re-Revisited: A Semiotic Note on Brand Iconicity and Brand Symbols
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The Influence Mechanism of Cultural Fit on the Image of Time-Honored Brands: Based on the Perspective of Brand Extension
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Priming Bush (vs. Obama) increases liking of American brands: The role of intersubjectively important values
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