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An appraisal framework of the determinants and consequences of brand happiness
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Outgoing claims: the papers this work cites, builds on, or argues with.
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Happiness as a predictor of service quality and commitment for utilitarian and hedonic services
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The Well-Being of Nations: Linking Together Trust, Cooperation, and Democracy
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Achieving Sustainable Gains in Happiness: Change Your Actions, not Your Circumstances*
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How Do People Pursue Happiness?: Relating Personality, Happiness-Increasing Strategies, and Well-Being
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Happiness theories of the good life
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Happiness Runs in a Circular Motion: Evidence for a Positive Feedback Loop between Prosocial Spending and Happiness
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Toward a Better Understanding of the Relationship Between Friendship and Happiness: Perceived Responses to Capitalization Attempts, Feelings of Mattering, and Satisfaction of Basic Psychological Needs in Same-Sex Best Friendships as Predictors of Happiness
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Socio-demographic Correlates of Subjective Well-being in Urban India
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Why extraverts are happier: A day reconstruction study
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Inequity In Social Exchange
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The relation between self-aspect congruence, personality and subjective well-being
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The Art of Living by Dispositionally Happy People
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Progress on a cognitive-motivational-relational theory of emotion.
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Subjective well-being: The science of happiness and a proposal for a national index.
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Self-determination theory and the facilitation of intrinsic motivation, social development, and well-being.
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Mood, misattribution, and judgments of well-being: Informative and directive functions of affective states.
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Personal control and stress and coping processes: A theoretical analysis.
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Patterns of cognitive appraisal in emotion.
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Coping as a mediator of emotion.
inferredcites →https://doi.org/10.1037//0022-3514.59.5.899openalex-snapshot
Appraisals of emotion-eliciting events: Testing a theory of discrete emotions.
inferredcites →https://doi.org/10.1037//0022-3514.73.6.1141openalex-snapshot
Hedonic consequences of social comparison: A contrast of happy and unhappy people.
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Personal goals and emotional well-being: The moderating role of motive dispositions.
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The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising
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Conceptualizing Involvement
inferredcites →https://doi.org/10.1080/00913367.1986.10673013openalex-snapshot
A Comparison of Alternative Recognition Measures of Advertising Effectiveness
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Guilt Regulation: The Relative Effects of Altruistic Versus Egoistic Appeals for Charity Advertising
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The role of personality characteristics and service failure severity in consumer forgiveness and service outcomes
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Emotion, cognitive structure, and action tendency
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Happy and Sad TV Programs: How They Affect Reactions to Commercials
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Consumers and Their Brands: Developing Relationship Theory in Consumer Research
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The Happiness of Giving: The Time-Ask Effect
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Happiness for Sale: Do Experiential Purchases Make Consumers Happier than Material Purchases?
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Reconsidering Baron and Kenny: Myths and Truths about Mediation Analysis
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When Wanting Is Better than Having: Materialism, Transformation Expectations, and Product-Evoked Emotions in the Purchase Process
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The influence of brand trust and brand identification on brand evangelism
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Self‐congruence and the experience of happiness
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Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
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Effects of Price, Brand, and Store Information on Buyers' Product Evaluations
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A Study of the Relationships between Cognitive Appraisals and Consumption Emotions
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The Role of Emotions in Marketing
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Forgiveness, Feeling Connected to Others, and Well-Being: Two Longitudinal Studies
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Effects of Achievement Goal Striving on Well-Being: The Moderating Role of the Explicit Achievement Motive
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Linking Thoughts to Feelings: Investigating Cognitive Appraisals and Consumption Emotions in a Mixed-Emotions Context
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Emotional Intelligence as a Moderator of Coping Strategies and Service Outcomes in Circumstances of Service Failure
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Appraisal Theories of Emotion: State of the Art and Future Development
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Appraisal in the Emotion System: Coherence in Strategies for Coping
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The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands
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The Satisfaction With Life Scale
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Socio-demographic and behavioural differences and associations with happiness for those who are in good and poor health
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What is Quality? An Integrative Framework of Processes and States
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Service Sweethearting: Its Antecedents and Customer Consequences
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Do Satisfied Customers Really Pay More? A Study of the Relationship between Customer Satisfaction and Willingness to Pay
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Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?
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Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers
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Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self
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Back to the Future of Dissonance Theory: Cognitive Consistency as a Core Motive
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The Structure of Psychological Well-Being.
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Research on Smart Shopper Feelings: An Extension
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Asymptotic and resampling strategies for assessing and comparing indirect effects in multiple mediator models
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How Do We Assess How Happy We Are? Tenets, Implications and Tenability of Three Theories
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Brand Happiness: The Searching and Finding of the “Holy Grail” of Marketing
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Service Brand Relationship Quality: Hot or Cold?
What points at this work
Incoming claims: where this work appears in other papers’ reference lists and arguments.
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inferred← citeshttps://doi.org/10.1108/ijchm-02-2025-0218openalex-snapshot
Is compensation necessary to recover robotic service failures? The role of attribution and rapport in restaurants
inferred← citeshttps://doi.org/10.1108/ijoem-04-2025-0762openalex-snapshot
Masstige consumption in the emerging market: mediating effects of brand happiness and moderating role of age
inferred← citeshttps://doi.org/10.1108/ijrdm-02-2023-0079openalex-snapshot
Deciphering factors that make a narcissistically loved salon brand
inferred← citeshttps://doi.org/10.1108/ijrdm-07-2020-0239openalex-snapshot
E-retailer cognitive and emotional relationship quality: their experiential antecedents and differential impact on brand evangelism
inferred← citeshttps://doi.org/10.1108/ijrdm-12-2024-0706openalex-snapshot
Can technology-driven sustainability and CSR enhance consumers' happiness and well-being?
inferred← citeshttps://doi.org/10.1108/intr-06-2022-0439openalex-snapshot
Gaining customer engagement in social media recovery: the moderating roles of timeliness and personalization
inferred← citeshttps://doi.org/10.1108/jabes-09-2025-0519openalex-snapshot
The role of social presence in moderating the impact of artificial intelligence on perceived value in social commerce
inferred← citeshttps://doi.org/10.1108/jabs-05-2021-0204openalex-snapshot
The aftermath of a brand transgression: the role of brand forgiveness and brand evangelism
inferred← citeshttps://doi.org/10.1108/jcm-08-2023-6185openalex-snapshot
Co-creation and brand happiness: insights from a Korean perspective
inferred← citeshttps://doi.org/10.1108/jcmars-08-2020-0030openalex-snapshot
Flourishing consumers from brands: brand well-being's conception, dimensions and scale
inferred← citeshttps://doi.org/10.1108/jpbm-01-2022-3849openalex-snapshot
Do all brand CSR initiatives make consumers happy? The role of CSR-brand (mis)fit and sense of relatedness
inferred← citeshttps://doi.org/10.1108/jpbm-02-2025-5822openalex-snapshot
When doing good helps doing better: moral licensing of blatant transgressions with ambiguous brand responsibility through CSR
inferred← citeshttps://doi.org/10.1108/jpbm-03-2020-2783openalex-snapshot
Facilitation of “strong” branded application outcomes – the self-concept perspective
inferred← citeshttps://doi.org/10.1108/jpbm-04-2022-3937openalex-snapshot
Joy and excitement in the purchase process: the role of materialism and brand engagement
inferred← citeshttps://doi.org/10.1108/jpbm-06-2023-4555openalex-snapshot
Brand pride: concept and measurement
inferred← citeshttps://doi.org/10.1108/jpbm-08-2018-1981openalex-snapshot
Brand cultural symbolism, brand authenticity, and consumer well-being: the moderating role of cultural involvement
inferred← citeshttps://doi.org/10.1108/jpbm-09-2024-5469openalex-snapshot
How do consumers perceive craftsmanship in luxury brands? Linking craftsmanship, consumer well-being and brand loyalty
inferred← citeshttps://doi.org/10.1108/jsm-06-2021-0215openalex-snapshot
Linking self-congruence and functional congruence to mobile health apps
inferred← citeshttps://doi.org/10.1108/jstp-08-2022-0187openalex-snapshot
Factors influencing consumer forgiveness: a systematic literature review and directions for future research
inferred← citeshttps://doi.org/10.1108/mip-08-2023-0413openalex-snapshot
The role of online retail website experience on brand happiness and willingness to share personal information: an SOR perspective
inferred← citeshttps://doi.org/10.1108/ramj-01-2024-0006openalex-snapshot
Effects of perceived value dimensions on customer brand loyalty towards luxury cars
inferred← citeshttps://doi.org/10.1108/sl-04-2025-0084openalex-snapshot
Building love and brand evangelism in emerging markets
inferred← citeshttps://doi.org/10.1111/emre.12538openalex-snapshot
Consumers' relationship with mass prestige brands and happiness
inferred← citeshttps://doi.org/10.1111/ijcs.12869openalex-snapshot
Exploring masstige brands' antecedents and outcomes
inferred← citeshttps://doi.org/10.1111/ijcs.12893openalex-snapshot
Masstige marketing: Addressing short‐term and long‐term happiness
inferred← citeshttps://doi.org/10.1111/ijcs.12944openalex-snapshot
Masstige consumption, brand happiness, and brand advocacy: A service perspective
inferred← citeshttps://doi.org/10.1111/ijcs.12983openalex-snapshot
Five decades of self‐congruity in consumer behaviour research: A systematic review and future research agenda
inferred← citeshttps://doi.org/10.1111/ijcs.70064openalex-snapshot
Brand Evangelism: A Review and Research Agenda
inferred← citeshttps://doi.org/10.1111/ijcs.70149openalex-snapshot
Integrating “Consumer Well‐Being” Concepts: A Review and Research Agenda
inferred← citeshttps://doi.org/10.1111/joca.12465openalex-snapshot
Deriving happiness through extraordinary or ordinary brand experiences in times of COVID ‐19 threat
inferred← citeshttps://doi.org/10.1177/09722629251319932openalex-snapshot
Investigating the drivers and outcomes of shopping app engagement-An application of the SOR framework
inferred← citeshttps://doi.org/10.1177/13567667251411553openalex-snapshot
Eco-initiatives and emotional bonds: The impact of environmental sustainability on brand advocacy through brand love and happiness
inferred← citeshttps://doi.org/10.1186/s12889-023-17268-1openalex-snapshot
Prospective effects of food safety trust on brand evangelism: a moderated-mediation role of consumer perceived ethicality and brand passion
inferred← citeshttps://doi.org/10.1386/cc_00081_1openalex-snapshot
Evoking happiness through visual storytelling in luxury fashion films: A case study
inferred← citeshttps://doi.org/10.1515/roms-2024-0061openalex-snapshot
Evaluation of Consumer Masstige Brand Relationship Between Generations
inferred← citeshttps://doi.org/10.1515/roms-2025-0040openalex-snapshot
Consumers’ Ethical Beliefs and Dark Traits: Their Influence on Masstige Perception and Brand Evangelism in an Emerging Market
inferred← citeshttps://doi.org/10.15295/bmij.v11i3.2294openalex-snapshot
Systematic review on consumer forgiveness: Clarifying the domain and future research agenda
inferred← citeshttps://doi.org/10.15659/ppad.16.2.1280324openalex-snapshot
TÜKETİCİLERİN DUYGUSAL MARKA DENEYİMİ VE MARKA İLİŞKİSİ ALGILARININ MARKA EVANGELİZMİ ÜZERİNDEKİ ETKİSİ
inferred← citeshttps://doi.org/10.17561/ree.n2.2022.7121openalex-snapshot
El papel de la cultura en la evaluación de la felicidad entre países. Una aproximación fsQCA
inferred← citeshttps://doi.org/10.18070/erciyesiibd.1211606openalex-snapshot
MAĞAZA ATMOSFERİNİN MARKA EVANGELİZMİ ve POZİTİF WOM ÜZERİNDEKİ ETKİSİ: MÜŞTERİ TATMİNİNİN ARACILIK ROLÜ
inferred← citeshttps://doi.org/10.18311/jbt/2025/50515openalex-snapshot
A Qualitative Inquiry of Brand Pride Motives
inferred← citeshttps://doi.org/10.20472/iac.2018.035.024openalex-snapshot
OLD MCDONALD'S HAD A BRAND…: HOW TRADITIONAL BRANDS LOSE THEIR BREATH
inferred← citeshttps://doi.org/10.20491/isarder.2020.832openalex-snapshot
Marka Evangelizminin Satın Alma Bağımlılığı, Satın Alma Niyeti ve Tavsiyede Bulunma Üzerindeki Etkisi: Taraftar Ürünleri Örneği (The Effect of Brand Evangelism on Purchasing Addiction, Intention to Purchase and Recommendation: The Case of Fan Products)
inferred← citeshttps://doi.org/10.20944/preprints202310.0851.v1openalex-snapshot
Go Green or Green Will Go: Exploring the Nexuses between Covert & Guerrilla Marketing and Ecological Buying Behavior in Food Sector
inferred← citeshttps://doi.org/10.21776/ub.profit.2021.015.01.3openalex-snapshot
CONSUMER WELL-BEING: PERAN BRAND AUTHENTICITY DAN DAMPAKNYA TERHADAP CONSUMER CITIZENSHIP BEHAVIOR
inferred← citeshttps://doi.org/10.23887/ijssb.v5i1.30933openalex-snapshot
Customer Loyalty During Pandemy: Understanding Loyalty Through The Lens of Online Ride Hailing Service Quality
inferred← citeshttps://doi.org/10.26905/jmdk.v11i2.10501openalex-snapshot
The Influence of Social Comparison Orientation on Attitudinal Loyalty, Brand Happiness, and Willingness to Purchase a Masstige Brand
inferred← citeshttps://doi.org/10.32699/jamasy.v3i6.6705openalex-snapshot
Pengembangan Konsep Keadilan Restoratif Merek dan Perannya Sebagai Mediator dalam Pengaruh Hubungan Persepsi Kecocokan Terhadap Evaluasi Merger Merek: Studi Kasus Merger Merek Gojek-Tokopedia di Indonesia
inferred← citeshttps://doi.org/10.33630/ausbf.1814256openalex-snapshot
Kitlesel Prestijli Markalara Yönelik Tüketici Motivasyonlarının Marka Mutluluğu ve Markaya Bağlanmaya Etkisi
inferred← citeshttps://doi.org/10.3389/fpsyg.2022.923870openalex-snapshot
“Wow! It’s Cool”: How Brand Coolness Affects the Customer Psychological Well-Being Through Brand Love and Brand Engagement
inferred← citeshttps://doi.org/10.3389/fpsyg.2022.946362openalex-snapshot
Impact of brand hate on consumer well-being for technology products through the lens of stimulus organism response approach
inferred← citeshttps://doi.org/10.3390/bs14100908openalex-snapshot
How Cultural Involvement in Different Brand Types Influences Willingness to Pay Premium: The Mediating Role of Brand Happiness
inferred← citeshttps://doi.org/10.3390/su142013248openalex-snapshot
The Impact of Green Advertising Information Quality Perception on Consumers’ Response: An Empirical Analysis
inferred← citeshttps://doi.org/10.3390/su142315770openalex-snapshot
Building Stronger Brand Evangelism for Sustainable Marketing through Micro-Influencer-Generated Content on Instagram in the Fashion Industry
inferred← citeshttps://doi.org/10.3390/su15010746openalex-snapshot
Building Brand Equity: The Impact of Brand Experience, Brand Love, and Brand Engagement—A Case Study of Customers’ Perception of the Apple Brand in China
inferred← citeshttps://doi.org/10.3390/su15075737openalex-snapshot
The Influence of a Country’s Sustainable Development on Likeability, Intention to Travel, and Country Image: A Case Study from Saudi Arabia
inferred← citeshttps://doi.org/10.36543/kauiibfd.2021.015openalex-snapshot
THE BRANDING PROCESS: MEDIATOR ROLES OF BRAND SATISFACTION AND BRAND LOYALTY
inferred← citeshttps://doi.org/10.36948/ijfmr.2025.v07i03.49848openalex-snapshot
Influence of Customer Experience on brand love in fashion apparel industry
inferred← citeshttps://doi.org/10.3727/108354220x15758301241909openalex-snapshot
Identifying and Measuring Customer Delight in the Hospitality Industry
inferred← citeshttps://doi.org/10.4102/sajbm.v55i1.4625openalex-snapshot
Understanding Millennial relationships and consumption of no and low alcohol beer brands
inferred← citeshttps://doi.org/10.46827/ejmms.v8i3.1559openalex-snapshot
ATITUDES EM RELAÇÃO AO MATERIALISMO E A FELICIDADE DO CONSUMIDOR / ATTITUDES TOWARDS MATERIALISM AND CONSUMER HAPPINESS
inferred← citeshttps://doi.org/10.47467/reslaj.v7i7.8092openalex-snapshot
Menciptakan Brand Evangelism: Studi Peran Brand Experience, Brand Relationship Quality dan Brand Loyalty
inferred← citeshttps://doi.org/10.53434/gbesbd.1371408openalex-snapshot
Futbol Taraftarlarının EFANgelizm Düzeylerinin Değişkenlere Göre İncelenmesi
inferred← citeshttps://doi.org/10.61503/cissmp.v3i1.124openalex-snapshot
Class For Mass: Elevating Loyalty Through Consumer's Well-Being for Masstige Brands in Pakistan
inferred← citeshttps://doi.org/10.70675/4182fdaeza9ecz48d0z9c79z4db6f2e3eddbopenalex-snapshot
Marque de luxe et transgression : conceptualisation, mesure, contributions théoriques et implications managériales
inferred← citeshttps://doi.org/10.7222/marketing.2024.032openalex-snapshot
Happiness and Well-Being of Consumers in Brand Research:
Editorial review for independent work. ICSAC — the Institute for Complexity
Science and Advanced Computing — runs a structured editorial panel for researchers
publishing outside journals, and publishes on CiteStamp rails. Submission is free
and goes through ORCID: icsacinstitute.org/submit.