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Affair of Augmented Reality in the Heart of Virtual Showrooming - the Ultimate Omnichannel Solution for Retailing Brand

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Can human brands help consumers eat better? Influence of emotional brand attachment, self‐identification, and brand authenticity on consumer eating habits
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Developing trends in showrooming, webrooming, and omnichannel shopping behaviors: Performance analysis, conceptual mapping, and future directions
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Brands are calling your AVATAR in Metaverse–A study to explore XR ‐based gamification marketing activities & consumer‐based brand equity in virtual world
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Can augmented reality impact your self‐perceptions? The malleability of the self and brand relationships in augmented reality try‐on services
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Revisiting media richness theory for today and future
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The Consumers’ Emotional Dog Learns to Persuade Its Rational Tail: Toward a Social Intuitionist Framework of Ethical Consumption
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Influence of individual characteristics on whether and how much consumers engage in showrooming behavior
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Social Media Platforms and User Engagement: A Multi-Platform Study on One-way Firm Sustainability Communication
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Understanding the Relationship between Adoption and Value Creation on Online Social Networks
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Social Brand Engagement: How Orientation Events Engage Students with the University
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Augmented reality and the customer journey: An exploratory study
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The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty
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The roles of brand community and community engagement in building brand trust on social media
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An integrated model of social media brand engagement
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Shopping in the digital world: Examining customer engagement through augmented reality mobile applications
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Self-presentation on Instagram and friendship development among young adults: A moderated mediation model of media richness, perceived functionality, and openness
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Trust in social media brands and perceived media values: A survey study in China
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What is XR? Towards a Framework for Augmented and Virtual Reality
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Augmented reality for STEM learning: A systematic review
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A trust-based consumer decision-making model in electronic commerce: The role of trust, perceived risk, and their antecedents
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Manufacturer driven strategic coordination as a response to “showrooming”
inferredcites →https://doi.org/10.1016/j.dss.2023.114014openalex-extracted
Brick-and-mortar retailer’s competitive strategy with consumer information under showrooming
inferredcites →https://doi.org/10.1016/j.ejor.2023.08.025openalex-extracted
Impacts of consumer virtual showrooming behavior on manufacturer and retailer strategic decisions in a dual-channel supply chain
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Competitive pricing and advertising strategies for online retailers with “showrooming” and “webrooming”
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The efficiency of mobile media richness across different stages of online consumer behavior
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How does media richness foster online gamer loyalty?
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The impact of buyer-supplier communication on performance: A contingency and configuration approach
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Salesperson influence tactics and the buying agent purchase decision: Mediating role of buying agent trust of the salesperson and moderating role of buying agent regulatory orientation focus
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The Showrooming Phenomenon: It's More than Just about Price
inferredcites →https://doi.org/10.1016/j.intmar.2017.04.001openalex-extracted
Is Augmented Reality Technology an Effective Tool for E-commerce? An Interactivity and Vividness Perspective
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Adding Voice to the Omnichannel and How that Affects Brand Trust
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Are Digital Menus Really Better than Traditional Menus? The Mediating Role of Consumption Visions and Menu Enjoyment
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Triggering effects of mobile video marketing in nature tourism: Media richness perspective
inferredcites →https://doi.org/10.1016/j.ipm.2023.103457openalex-extracted
Digital business model innovation in metaverse: How to approach virtual economy opportunities
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Brand resonance in franchising relationships: A franchisee-based perspective
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Brand co-creation through social commerce information sharing: The role of social media
inferredcites →https://doi.org/10.1016/j.jbusres.2019.09.028openalex-extracted
How perceived behavioral control affects trust to purchase in social media stores
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Predicting the antecedents of trust in social commerce – A hybrid structural equation modeling with neural network approach
inferredcites →https://doi.org/10.1016/j.jbusres.2020.03.012openalex-extracted
Servitization experience measurement and the effect of servitization experience on brand resonance and customer retention
inferredcites →https://doi.org/10.1016/j.jbusres.2020.03.035openalex-extracted
Co-creating brand image and reputation through stakeholder’s social network
inferredcites →https://doi.org/10.1016/j.jbusres.2020.06.025openalex-extracted
Understanding consumers’ social media engagement behaviour: An examination of the moderation effect of social media context
inferredcites →https://doi.org/10.1016/j.jbusres.2020.10.050openalex-extracted
Cognitive, affective, and behavioral consumer responses to augmented reality in e-commerce: A comparative study
inferredcites →https://doi.org/10.1016/j.jbusres.2021.02.048openalex-extracted
‘I digitize so I exist’. Searching for critical capabilities affecting firms’ digital innovation
inferredcites →https://doi.org/10.1016/j.jbusres.2021.07.040openalex-extracted
Strategic approaches to augmented reality deployment by luxury brands
inferredcites →https://doi.org/10.1016/j.jbusres.2021.10.022openalex-extracted
Is firm-generated content a lost cause?
inferredcites →https://doi.org/10.1016/j.jbusres.2022.113475openalex-extracted
Strategic orientation towards digitization to improve supermarket loyalty in an omnichannel context
inferredcites →https://doi.org/10.1016/j.jbusres.2022.113525openalex-extracted
Technology readiness of B2B firms and AI-based customer relationship management capability for enhancing social sustainability performance
inferredcites →https://doi.org/10.1016/j.jbusres.2023.113739openalex-extracted
‘The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements: A conceptual review’
inferredcites →https://doi.org/10.1016/j.jbusres.2023.114092openalex-extracted
Influence of social augmented reality app usage on customer relationships and continuance intention: The role of shared social experience
inferredcites →https://doi.org/10.1016/j.jbusres.2023.114368openalex-extracted
The role of augmented reality in shaping purchase intentions and WOM for luxury products
inferredcites →https://doi.org/10.1016/j.jretai.2023.02.002openalex-extracted
The merchants of meta: A research agenda to understand the future of retailing in the metaverse
inferredcites →https://doi.org/10.1016/j.jretconser.2016.02.004openalex-extracted
Augmented reality: Research agenda for studying the impact of its media characteristics on consumer behaviour
inferredcites →https://doi.org/10.1016/j.jretconser.2017.05.013openalex-extracted
Consumer showrooming: Value co-destruction
inferredcites →https://doi.org/10.1016/j.jretconser.2017.07.002openalex-extracted
Impacts of product, store and retailer perceptions on consumers’ relationship to terroir store brand
inferredcites →https://doi.org/10.1016/j.jretconser.2017.10.004openalex-extracted
Showrooming and retail opportunities: A qualitative investigation via a consumer-experience lens
inferredcites →https://doi.org/10.1016/j.jretconser.2019.101919openalex-extracted
Searching offline and buying online – An analysis of showrooming forms and segments
inferredcites →https://doi.org/10.1016/j.jretconser.2019.101938openalex-extracted
The roles of perceived risk, attractiveness of the online store and familiarity with AR in the influence of AR on patronage intention
inferredcites →https://doi.org/10.1016/j.jretconser.2020.102136openalex-extracted
How social presence drives commitment and loyalty with online brand communities? the role of social commerce trust
inferredcites →https://doi.org/10.1016/j.jretconser.2020.102190openalex-extracted
A detailed behavioral analysis on consumer and customer changing behavior with respect to social networking sites
inferredcites →https://doi.org/10.1016/j.jretconser.2020.102311openalex-extracted
Moving from multi-channel to Omni-channel retailing: Special issue introduction
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Observing viewers’ self-reported and neurophysiological responses to message appeal in social media advertisements
inferredcites →https://doi.org/10.1016/j.jretconser.2021.102561openalex-extracted
Exploring information technology success of Augmented Reality Retail Applications in retail food chain
inferredcites →https://doi.org/10.1016/j.jretconser.2022.102958openalex-extracted
Does the digitalization of retailing disrupt consumers’ attachment to retail places?
inferredcites →https://doi.org/10.1016/j.jretconser.2022.102976openalex-extracted
Social commerce advertising avoidance and shopping cart abandonment: A fs/QCA analysis of German consumers
inferredcites →https://doi.org/10.1016/j.jretconser.2022.103141openalex-extracted
Impact of seller- and buyer-created content on product sales in the electronic commerce platform: The role of informativeness, readability, multimedia richness, and extreme valence
inferredcites →https://doi.org/10.1016/j.jretconser.2023.103548openalex-extracted
Social commerce and buying intention post COVID-19: Evidence from a hybrid approach based on SEM – fsQCA
inferredcites →https://doi.org/10.1016/j.jretconser.2023.103577openalex-extracted
Analyzing consumer expectations and experiences of Augmented Reality (AR) apps in the fashion retail sector
inferredcites →https://doi.org/10.1016/j.jretconser.2023.103604openalex-extracted
From virtual to reality: The power of augmented reality in triggering impulsive purchases
inferredcites →https://doi.org/10.1016/j.jretconser.2023.103618openalex-extracted
AR app-based brand engagement and outcomes: A moderated mediation approach
inferredcites →https://doi.org/10.1016/j.jretconser.2023.103682openalex-extracted
Exploring the stimulating role of augmented reality features in E-commerce: A three-staged hybrid approach
inferredcites →https://doi.org/10.1016/j.jtrangeo.2024.103827openalex-extracted
Does e-shopping impact household travel? Evidence from the 2017 U.S. NHTS
inferredcites →https://doi.org/10.1016/j.omega.2024.103074openalex-extracted
Omnichannel product selection and shelf space planning optimization
inferredcites →https://doi.org/10.1016/j.paid.2021.111154openalex-extracted
Secure and sustainable but not as prominent among the ambivalent: Attachment style and proenvironmental consumption
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Emotional intelligence in digital interactions – A call for renewed assessments
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A systematic review of augmented reality applications in maintenance
inferredcites →https://doi.org/10.1016/j.techfore.2017.10.010openalex-extracted
Examining online social brand engagement: A social presence theory perspective
inferredcites →https://doi.org/10.1016/j.techfore.2021.120645openalex-extracted
FinTech and commercial banks' performance in China: A leap forward or survival of the fittest?
inferredcites →https://doi.org/10.1016/j.techfore.2021.120734openalex-extracted
Consumer behavior in social commerce: Results from a meta-analysis
inferredcites →https://doi.org/10.1016/j.techfore.2023.122514openalex-extracted
Mobile-assisted showrooming behavior and the (r)evolution of retail: The moderating effect of gender on the adoption of mobile augmented reality
inferredcites →https://doi.org/10.1016/j.techfore.2023.122949openalex-extracted
Unlocking information technology infrastructure for promoting climate resilience and environmental quality
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Embracing the power of AI in retail platform operations: Considering the showrooming effect and consumer returns
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Experiential value: conceptualization, measurement and application in the catalog and Internet shopping environment☆11☆This article is based upon the first author’s doctoral dissertation completed while at Georgia Institute of Technology.
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Impact of communication medium on task performance and satisfaction: an examination of media-richness theory
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Dynamic pricing in the presence of strategic consumers with ‘experience-in-store-and-buy-online’
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The Impact of Perceived Usefulness of Online Reviews, Trust and Perceived Risk on Online Purchase Intention in Emerging Markets: A Mexican Perspective
inferredcites →https://doi.org/10.1080/08961530.2021.1944832openalex-extracted
Millennial Consumers Perceptions on Luxury Goods: Capturing Antecedents for Brand Resonance in the Emerging Market Context
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Understanding the shoppers’ perception in retail shopping malls: a self-determination theory perspective
inferredcites →https://doi.org/10.1080/0965254x.2021.1972439openalex-extracted
How augmented reality impacts retail marketing: a state-of-the-art review from a consumer perspective
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A feminist perspective on digital geographies: activism, affect and emotion, and gendered human-technology relations in Australia
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Exploring Users’ Behavioral Intention to Adopt Mobile Augmented Reality in Education through an Extended Technology Acceptance Model
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The Influences of Virtual Reality Shopping Characteristics on Consumers’ Impulse Buying Behavior
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The Impact of Trust-Building Mechanisms on Purchase Intention towards Metaverse Shopping: The Moderating Role of Age
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“Happy Together”: Effects of Brand Community Engagement on Customer Happiness
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Revisiting Trust toward E-Retailers among Indian Online Consumers
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Sense of community and social identity effect on brand love:Based on the online communities of a luxury fashion brands
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Why Are People Loyal to Live Stream Channels? The Perspectives of Uses and Gratifications and Media Richness Theories
inferredcites →https://doi.org/10.1108/10610420510601058openalex-extracted
Does brand trust matter to brand equity?
inferredcites →https://doi.org/10.1108/apjba-07-2021-0319openalex-extracted
Social media communication with intensified pandemic fears: evaluating the relative impact of user- and firm-generated content on brand loyalty
inferredcites →https://doi.org/10.1108/apjml-03-2023-0195openalex-extracted
Re-examining the showrooming phenomenon: the moderating role of consumers' maximizing tendency
inferredcites →https://doi.org/10.1108/apjml-05-2021-0333openalex-extracted
The effect of brand experiences on brand loyalty through perceived quality and brand trust: a study on sports consumers
inferredcites →https://doi.org/10.1108/apjml-06-2022-0518openalex-extracted
Mobile shopping decision comfort using augmented reality: the effects of perceived augmentation and haptic imagery
inferredcites →https://doi.org/10.1108/ci-05-2022-0131openalex-extracted
Extended reality (XR) technologies in the construction safety: systematic review and analysis
inferredcites →https://doi.org/10.1108/ejm-05-2022-0397openalex-extracted
Past, present and future of augmented reality marketing research: a bibliometric and thematic analysis approach
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Factors influencing consumer attitudes toward online shopping: the mediating effect of trust
inferredcites →https://doi.org/10.1108/ijrdm-01-2022-0002openalex-extracted
Disrupting the fashion retail journey: social media and GenZ's fashion consumption
inferredcites →https://doi.org/10.1108/ijrdm-03-2020-0085openalex-extracted
The influence of showrooming on Millennial generational cohorts online shopping behaviour
inferredcites →https://doi.org/10.1108/ijrdm-04-2021-0165openalex-extracted
Engaging the customer with augmented reality and employee services to enhance equity and loyalty
inferredcites →https://doi.org/10.1108/ijrdm-07-2019-0232openalex-extracted
Multichannel versus omnichannel: a price-segmented comparison from the fashion industry
inferredcites →https://doi.org/10.1108/ijrdm-08-2018-0151openalex-extracted
Understanding consumer motivations in online social brand engagement participation
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Understanding the virtual tours of retail stores: how can store brand experience promote visit intentions?
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Impulse buying behaviour in omnichannel retail: an approach through the stimulus-organism-response theory
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Exploring the role of augmented reality in online impulse behaviour
inferredcites →https://doi.org/10.1108/ijrdm-12-2022-0513openalex-extracted
Showrooming: a retrospective and prospective review using the SPAR-4-SLR methodological framework
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Impacts of media richness on network features and community commitment in online games
inferredcites →https://doi.org/10.1108/imr-09-2022-0203openalex-extracted
Omnichannel management capabilities in international marketing: the effects of word of mouth on customer engagement and customer equity
inferredcites →https://doi.org/10.1108/intr-08-2022-0670openalex-extracted
Augmented reality in the metaverse market: the role of multimodal sensory interaction
inferredcites →https://doi.org/10.1108/intr-12-2018-0531openalex-extracted
How does negative experience sharing influence happiness in online brand community? A dual-path model
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Do firms still need to be social? Firm generated content in social media
inferredcites →https://doi.org/10.1108/itp-07-2021-0564openalex-extracted
Shaping path of trust: the role of information credibility, social support, information sharing and perceived privacy risk in social commerce
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Winning engaged consumers
inferredcites →https://doi.org/10.1108/jbim-01-2022-0057openalex-extracted
How and when does internal and external social media use for marketing impact B2B SME performance?
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Impacts of country images on luxury fashion brand: facilitating with the brand resonance model
inferredcites →https://doi.org/10.1108/jhtt-02-2022-0041openalex-extracted
Investigating customers’ responses to artificial intelligence chatbots in online travel agencies: the moderating role of product familiarity
inferredcites →https://doi.org/10.1108/josm-01-2021-0012openalex-extracted
Customer fairness perceptions in augmented reality-based online services
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Designing augmented reality services for enhanced customer experiences in retail
inferredcites →https://doi.org/10.1108/josm-12-2021-0479openalex-extracted
Experiential AR/VR: a consumer and service framework and research agenda
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Consumers and their celebrity brands: how personal narratives set the stage for attachment
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Making omnichannel an augmented reality: the current and future state of the art
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Does destination gender matter for destination brand attachment and brand love? The moderating role of destination involvement
inferredcites →https://doi.org/10.1108/mip-06-2022-0221openalex-extracted
Meta-analysis of augmented reality marketing
inferredcites →https://doi.org/10.1108/sbr-12-2021-0247openalex-extracted
Private-label grocery buyers’ donation intentions and trust in CRM campaigns: an empirical analysis by employing social identity theory
inferredcites →https://doi.org/10.1108/sjme-10-2022-0220openalex-extracted
Driving customer engagement and citizenship behaviour in omnichannel retailing: evidence from the fashion sector
inferredcites →https://doi.org/10.1111/deci.12539openalex-extracted
Consumer showrooming with supplier encroachment and omnichannel retailing
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Consumer decision‐making in omnichannel retailing: Literature review and future research agenda
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Augmented reality in marketing: Conceptualization and systematic review
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Mobile Augmented Reality: User Interfaces, Frameworks, and Intelligence
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The Platformization of Brands
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Augmented Reality in Retail and Its Impact on Sales
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A Meta-Analysis of the Effects of Brands’ Owned Social Media on Social Media Engagement and Sales
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Age, Sex, and Attitude toward the past as Predictors of Consumers’ Aesthetic Tastes for Cultural Products
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Immersive technologies and consumer behavior: A systematic review of two decades of research
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When Persuasion Is Too Persuasive: An Empirical Analysis of Product Returns in Livestream E-Commerce
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Understanding the Role of Social Media Content in Brand Loyalty: A Meta-Analysis of User-Generated Content Versus Firm-Generated Content
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Back-Translation for Cross-Cultural Research
inferredcites →https://doi.org/10.1287/isre.2020.0961openalex-extracted
The Effects of Social Media Content Created by Human Brands on Engagement: Evidence from Indian General Election 2014
inferredcites →https://doi.org/10.1287/mnsc.2017.2764openalex-extracted
Competitive Strategies for Brick-and-Mortar Stores to Counter “Showrooming”
inferredcites →https://doi.org/10.1287/mnsc.32.5.554openalex-extracted
Organizational Information Requirements, Media Richness and Structural Design
inferredcites →https://doi.org/10.19173/irrodl.v19i3.3417openalex-extracted
Technology Matters – The Impact of Transactional Distance on Satisfaction in Online Distance Learning
inferredcites →https://doi.org/10.2139/ssrn.3119473openalex-extracted
inferredcites →https://doi.org/10.3390/jtaer16030031openalex-extracted
The Brand-Generated Content Interaction of Instagram Stories and Publications: A Comparison between Retailers and Manufacturers
inferredcites →https://doi.org/10.4018/jgim.2021030102openalex-extracted
Social Networking Services and Social Trust in Social Commerce
inferredcites →https://doi.org/10.4324/9781003769200-9openalex-extracted
inferredcites →https://doi.org/10.5958/0976-5506.2019.01249.xopenalex-extracted
Brand Resonance: Concept and Influence of Relationship Marketing Dimensions with Reference to Online Shopping Portals
inferredcites →https://doi.org/10.69554/xhbq2723openalex-extracted
The impact of augmented reality experiential marketing on brand equity and buying intention
inferredcites →https://doi.org/10.1080/0965254x.2023.2208148openalex-snapshot
The fluid journey: Unreal real or real unreal? Consumer resources in the physical and virtual realms
inferredcites →https://doi.org/10.1080/19368623.2018.1404539openalex-snapshot
Investigating the Impact of Customer Brand Identification On Hospitality Brand Loyalty: A Social Identity Perspective
inferredcites →https://doi.org/10.2307/3152228openalex-snapshot
Age, Sex, and Attitude toward the past as Predictors of Consumers' Aesthetic Tastes for Cultural Products
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