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Investigating the marketing impact of consumers’ connectedness to celebrity endorsers
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What this work says
Outgoing claims: the papers this work cites, builds on, or argues with.
inferredcites →https://doi.org/10.1002/mar.20205openalex-snapshot
Classical conditioning and celebrity endorsers: An examination of belongingness and resistance to extinction
inferredcites →https://doi.org/10.1002/mar.20553openalex-snapshot
Celebrity Worship, Materialism, Compulsive Buying, and the Empty Self
inferredcites →https://doi.org/10.1002/mar.20555openalex-snapshot
Celebrity Endorsements and Beyond: New Avenues for Celebrity Branding
inferredcites →https://doi.org/10.1002/mar.20571openalex-snapshot
Consumers’ Reactions to a Celebrity Endorser Scandal
inferredcites →https://doi.org/10.1002/mar.20631openalex-snapshot
Should We Hire David Beckham to Endorse our Brand? Contextual Interference and Consumer Memory for Brands in a Celebrity's Endorsement Portfolio
inferredcites →https://doi.org/10.1002/mar.20695openalex-snapshot
Has Reality Television Come of Age as a Promotional Platform? Modeling the Endorsement Effectiveness of Celebreality and Reality Stars
inferredcites →https://doi.org/10.1002/mar.20865openalex-snapshot
Can a Celebrity Serve as an Issue-Relevant Argument in the Elaboration Likelihood Model?
inferredcites →https://doi.org/10.1002/mar.21001openalex-snapshot
Fostering Parasocial Relationships with Celebrities on Social Media: Implications for Celebrity Endorsement
inferredcites →https://doi.org/10.1002/mar.21018openalex-snapshot
Engaging fans on microblog: the synthetic influence of parasocial interaction and source characteristics on celebrity endorsement
inferredcites →https://doi.org/10.1002/mar.21161openalex-snapshot
Celebrity versus film persona endorsements: Examining the effect of celebrity transgressions on consumer judgments
inferredcites →https://doi.org/10.1002/mar.4220090106openalex-snapshot
Consumer demographics and reaction to product tampering
inferredcites →https://doi.org/10.1002/mar.4220110605openalex-snapshot
Congruence between spokesperson and product type: A matchup hypothesis perspective
inferredcites →https://doi.org/10.1007/bf02723327openalex-snapshot
On the Evaluation of Structural Equation Models
inferredcites →https://doi.org/10.1016/0148-2963(90)90050-nopenalex-snapshot
Celebrity spokesperson and brand congruence
inferredcites →https://doi.org/10.1016/j.chb.2016.03.083openalex-snapshot
Celebrity's self-disclosure on Twitter and parasocial relationships: A mediating role of social presence
inferredcites →https://doi.org/10.1016/j.intmar.2017.10.001openalex-snapshot
Watch Your Tone: How a Brand's Tone of Voice on Social Media Influences Consumer Responses
inferredcites →https://doi.org/10.1016/j.jretconser.2019.01.002openalex-snapshot
Does parasocial interaction with weight loss vloggers affect compliance? The role of vlogger characteristics, consumer readiness, and health consciousness
inferredcites →https://doi.org/10.1023/a:1008170406363openalex-snapshot
Rethinking Television Audience Measures: An Exploration into the Construct of Audience Connectedness
inferredcites →https://doi.org/10.1037/0021-9010.88.5.879openalex-snapshot
Common method biases in behavioral research: A critical review of the literature and recommended remedies.
inferredcites →https://doi.org/10.1037/0022-0167.42.2.232openalex-snapshot
Measuring belongingness: The Social Connectedness and the Social Assurance scales.
inferredcites →https://doi.org/10.1080/00218499.1971.12519084openalex-snapshot
A Reaction Profile For TV Commercials
inferredcites →https://doi.org/10.1080/00218499.1991.12466759openalex-snapshot
The Impact of Celebrity Spokespersons’ Perceived Image on Consumers’ Intention to Purchase
inferredcites →https://doi.org/10.1080/00332747.1956.11023049openalex-snapshot
Mass Communication and Para-Social Interaction
inferredcites →https://doi.org/10.1080/00913367.2000.10673616openalex-snapshot
The Impact of Corporate Credibility and Celebrity Credibility on Consumer Reaction to Advertisements and Brands
inferredcites →https://doi.org/10.1080/00913367.2001.10673650openalex-snapshot
Third-Party Organization Endorsement of Products: An Advertising Cue Affecting Consumer Prepurchase Evaluation of Goods and Services
inferredcites →https://doi.org/10.1080/00913367.2013.838720openalex-snapshot
Why Celebrity Sells: A Dual Entertainment Path Model of Brand Endorsement
inferredcites →https://doi.org/10.1080/00913367.2016.1274925openalex-snapshot
Connecting With Celebrities: How Consumers Appropriate Celebrity Meanings for a Sense of Belonging
inferredcites →https://doi.org/10.1080/02650487.2008.11073052openalex-snapshot
Exploring the relationship between celebrity endorser effects and advertising effectiveness
inferredcites →https://doi.org/10.1080/0267257x.2013.807863openalex-snapshot
A cultural exploration of consumers’ interactions and relationships with celebrities
inferredcites →https://doi.org/10.1080/08838158409386551openalex-snapshot
Local television news audience and the para‐social interaction
inferredcites →https://doi.org/10.1080/08838158709386664openalex-snapshot
Development of parasocial interaction relationships
inferredcites →https://doi.org/10.1080/08838159609364360openalex-snapshot
Children's wishful identification and parasocial interaction with favorite television characters
inferredcites →https://doi.org/10.1080/10410236.2010.496830openalex-snapshot
Parasocial Interaction and Identification: Social Change Processes for Effective Health Interventions
inferredcites →https://doi.org/10.1080/10705519909540118openalex-snapshot
Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives
inferredcites →https://doi.org/10.1080/10810730.2015.1114054openalex-snapshot
Treatment via Television: The Relation Between WatchingDr. Philand Viewers’ Intentions to Seek Mental Health Treatment
inferredcites →https://doi.org/10.1080/13527266.2014.914561openalex-snapshot
Celebrity endorsement: How celebrity–brand–user personality congruence affects brand attitude and purchase intention
inferredcites →https://doi.org/10.1080/15332969.1997.9985277openalex-snapshot
“Fitness” marketing: Celebrity or non-celebrity endorsement?
inferredcites →https://doi.org/10.1086/208954openalex-snapshot
Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement
inferredcites →https://doi.org/10.1086/209217openalex-snapshot
Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process
inferredcites →https://doi.org/10.1086/383431openalex-snapshot
The Consumption of Television Programming: Development and Validation of the Connectedness Scale
inferredcites →https://doi.org/10.1089/cyber.2015.0657openalex-snapshot
Examining Perceived Distance and Personal Authenticity as Mediators of the Effects of Ghost-Tweeting on Parasocial Interaction
inferredcites →https://doi.org/10.1093/med:psych/9780195326383.003.0013openalex-snapshot
Fanning the Flames of Fandom
inferredcites →https://doi.org/10.1108/07363769610152581openalex-snapshot
Is the athlete’s sport important when picking an athlete to endorse a nonsport product?
inferredcites →https://doi.org/10.1108/07363769810241445openalex-snapshot
Matching products with endorsers: attractiveness versus expertise
inferredcites →https://doi.org/10.1108/s1548-6435(2010)6openalex-snapshot
Review of Marketing Research
inferredcites →https://doi.org/10.1111/j.1468-2958.1985.tb00071.xopenalex-snapshot
LONELINESS, PARASOCIAL INTERACTION, AND LOCAL TELEVISION NEWS VIEWING
inferredcites →https://doi.org/10.1177/002224377701400320openalex-snapshot
Estimating Nonresponse Bias in Mail Surveys
inferredcites →https://doi.org/10.1177/002224378101800104openalex-snapshot
Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
inferredcites →https://doi.org/10.1207/s1532785xmep0403_04openalex-snapshot
Parasocial Interaction: A Review of the Literature and a Model for Future Research
inferredcites →https://doi.org/10.1300/j090v15n02_09openalex-snapshot
“Fitness” Marketing: Celebrity or Non-Celebrity Endorsement?
inferredcites →https://doi.org/10.1362/026725799784870379openalex-snapshot
Celebrity Endorsement: A Literature Review
inferredcites →https://doi.org/10.2307/2568371openalex-snapshot
Hemingway and His Conspirators: Hollywood, Scribners, and the Making of American Celebrity Culture.
inferredcites →https://doi.org/10.2307/3150783openalex-snapshot
Estimating Nonresponse Bias in Mail Surveys
inferredcites →https://doi.org/10.2307/3172866openalex-snapshot
Effects of Price, Brand, and Store Information on Buyers' Product Evaluations
inferredcites →https://doi.org/10.2501/jar-51-3-499-510openalex-snapshot
The Ethics of Celebrity–Athlete Endorsement
inferredcites →https://doi.org/10.2501/jar-51-4-608-623openalex-snapshot
Assessing Celebrity Endorsement Effects in China
inferredcites →https://doi.org/10.3758/brm.40.3.879openalex-snapshot
Asymptotic and resampling strategies for assessing and comparing indirect effects in multiple mediator models
inferredcites →https://doi.org/10.3917/mama.008.0051openalex-snapshot
Développement touristique et éco-compatibilité : le cas du Parc marin du Saguenay-Saint-Laurent au Québec
What points at this work
Incoming claims: where this work appears in other papers’ reference lists and arguments.
inferred← citeshttps://doi.org/10.2139/ssrn.4659519openalex-extracted
Delight My Brain and My Eyes: Credibility and Aesthetic Judgements of Endorsers
inferred← citeshttps://doi.org/10.1002/cb.70029openalex-snapshot
Emotional Responses to Digital Resurrections: Consumer Reactions to AI ‐Generated Dead Celebrity Endorsements
inferred← citeshttps://doi.org/10.1002/mar.21437openalex-snapshot
"I Like Your Suggestion!" the role of humanlikeness and parasocial relationship on the website versus voice shopper's perception of recommendations
inferred← citeshttps://doi.org/10.1002/mar.21638openalex-snapshot
“YOU POST, I TRAVEL.” Bloggers' credibility, digital engagement, and travelers' behavioral intention: The mediating role of hedonic and utilitarian motivations
inferred← citeshttps://doi.org/10.1002/mar.70024openalex-snapshot
The Rise of the Deinfluencers: Perceived Similarity and Anticipated Emotions in Advocating Mindful Consumption on Social Media
inferred← citeshttps://doi.org/10.1002/mar.70120openalex-snapshot
What Makes People so Prone to Share Celebrity Gossip? A Combination of Less Guilt and More Excitement
inferred← citeshttps://doi.org/10.1002/mar.70268openalex-snapshot
The Age‐Fit Hypothesis: Celebrity Age, Content Type, and Consumer Engagement on Social Media
inferred← citeshttps://doi.org/10.1002/sd.70417openalex-snapshot
Advancing Sustainable Consumption in the Green Skincare Sector: Examining Celebrity Endorsements Through the Theory of Planned Behavior and Source Credibility Theory
inferred← citeshttps://doi.org/10.1007/978-3-658-46109-6_4openalex-snapshot
Voice Marketing: Eine qualitative Analyse von Umsetzungsmöglichkeiten und Zukunftspotenzialen des Influencer Marketings über Sprachassistenten
inferred← citeshttps://doi.org/10.1007/s11301-024-00425-0openalex-snapshot
Ten years of evolving traditional versus non-traditional celebrity endorser study: review and synthesis
inferred← citeshttps://doi.org/10.1016/j.chb.2021.106875openalex-snapshot
Does virtual reality affect behavioral intention? Testing engagement processes in a K-Pop video on YouTube
inferred← citeshttps://doi.org/10.1016/j.finr.2026.100091openalex-snapshot
Hysteresis between Bitcoin, Gold, Oil, and the S&P 500 index: Evidence from a multi-threshold connectedness approach
inferred← citeshttps://doi.org/10.1016/j.foodqual.2020.104057openalex-snapshot
Consumer segmentation based on situational appropriateness ratings: Partial replication and extension
inferred← citeshttps://doi.org/10.1016/j.jbusres.2022.06.011openalex-snapshot
Electric vehicles’ consumer behaviours: Mapping the field and providing a research agenda
inferred← citeshttps://doi.org/10.1016/j.jbusres.2022.113524openalex-snapshot
Presentation of celebrities’ private life through visual social media
inferred← citeshttps://doi.org/10.1016/j.jbusres.2023.114059openalex-snapshot
An empirical examination of human brand authenticity as a driver of brand love
inferred← citeshttps://doi.org/10.1016/j.jbusres.2025.115544openalex-snapshot
Endorsement effectiveness of celebrities’ avatars: Evidence from multiple experiments
inferred← citeshttps://doi.org/10.1016/j.jdmm.2024.100922openalex-snapshot
Virtual streamer and destination visitation: An attractiveness transfer perspective
inferred← citeshttps://doi.org/10.1016/j.jretconser.2023.103459openalex-snapshot
Stereotyping human-like virtual influencers in retailing: Does warmth prevail over competence?
inferred← citeshttps://doi.org/10.1016/j.jretconser.2023.103621openalex-snapshot
How do social media influencers induce the urge to buy impulsively? Social commerce context
inferred← citeshttps://doi.org/10.1016/j.jretconser.2024.103705openalex-snapshot
GNN-IR: Examining graph neural networks for influencer recommendations in social media marketing
inferred← citeshttps://doi.org/10.1016/j.jretconser.2024.104146openalex-snapshot
We match! Building online brand engagement behaviours through emotional and rational processes
inferred← citeshttps://doi.org/10.1016/j.tmp.2023.101150openalex-snapshot
An integrative approach to examining the celebrity endorsement process in shaping affective destination image: A K-pop culture perspectives
inferred← citeshttps://doi.org/10.1057/s41262-023-00349-2openalex-snapshot
Transforming a social media influencer’s influential power to followers’ word of mouth and purchase intention: the role of brand attachment, brand credibility, and parasocial relationship
inferred← citeshttps://doi.org/10.1080/02642069.2023.2209514openalex-snapshot
The influence of self-disclosure micro-celebrity endorsement on subsequent brand attachment: from an emotional connection perspective
inferred← citeshttps://doi.org/10.1080/02642069.2025.2460597openalex-snapshot
To whom does service robot anthropomorphism appeal? The roles of customer social context, power, and perceived social connectedness
inferred← citeshttps://doi.org/10.1080/10495142.2026.2735951openalex-snapshot
How Content Characteristics Of Political Influencers Affect Trust, Message Receptivity, And Civic Participation Among Generation Z
inferred← citeshttps://doi.org/10.1080/13527266.2023.2258374openalex-snapshot
Effectiveness of product placement in streaming TV series: the roles of product involvement, placement prominence, and celebrity endorsement
inferred← citeshttps://doi.org/10.1080/13602381.2023.2204067openalex-snapshot
Impact of influencers’ influencing strategy on follower outcomes: evidence from China
inferred← citeshttps://doi.org/10.1080/14660970.2023.2284891openalex-snapshot
The influence of football celebrity endorsements on the attention paid to advertising: eye tracker research related to amateur online poker players in Portugal
inferred← citeshttps://doi.org/10.1080/23311975.2025.2575117openalex-snapshot
The influence of celebrity endorsement on behavioral intention with electronic payment services: in the case of Vietnam
inferred← citeshttps://doi.org/10.1108/apjml-10-2025-2242openalex-snapshot
Influence of celebrity endorser types on luxury fashion brand attitude and purchase intention: evidence from Chinese young female consumers
inferred← citeshttps://doi.org/10.1108/apjml-12-2021-0918openalex-snapshot
Celebrity endorsement in marketing from 1960 to 2021: a bibliometric review and future agenda
inferred← citeshttps://doi.org/10.1108/arla-08-2021-0167openalex-snapshot
Celebrity endorsement using different types of new media and advertising formats
inferred← citeshttps://doi.org/10.1108/ejm-04-2023-0278openalex-snapshot
Mega-influencer follower effect: the mediating role of sense of control in brand attitudes, purchase intentions and engagement
inferred← citeshttps://doi.org/10.1108/ijwbr-10-2022-0037openalex-snapshot
The influence of social media celebrity endorsement on beer and wine purchase behaviour
inferred← citeshttps://doi.org/10.1108/ijwbr-11-2023-0068openalex-snapshot
Eco-endorsement dynamics: unraveling the influence of celebrity attitudes on eco-product perceptions and purchase decisions
inferred← citeshttps://doi.org/10.1108/intr-12-2021-0903openalex-snapshot
Parasocial relationships with micro-influencers: do sponsorship disclosure and electronic word-of-mouth disrupt?
inferred← citeshttps://doi.org/10.1108/jpbm-09-2023-4745openalex-snapshot
The influence of celebrity endorsement on the purchase behavior of brands and product categories
inferred← citeshttps://doi.org/10.1108/jrim-09-2022-0280openalex-snapshot
Let virtual creatures stay virtual: tactics to increase trust in virtual influencers
inferred← citeshttps://doi.org/10.1108/jstp-05-2025-0205openalex-snapshot
How parasocial relationships drive purchase intentions: a meta-analysis
inferred← citeshttps://doi.org/10.1108/md-06-2025-1708openalex-snapshot
Beyond the screen: the impact of TV series on visit and purchase intentions
inferred← citeshttps://doi.org/10.1108/sjme-09-2022-0190openalex-snapshot
Parasocial relationships and social media interactions: building brand credibility and loyalty
inferred← citeshttps://doi.org/10.1108/yc-10-2025-2789openalex-snapshot
Power to the deinfluencers: how parasocial relationships drive anti-consumption among young consumers
inferred← citeshttps://doi.org/10.1109/aaiml67890.2026.11498146openalex-snapshot
Perceived Human-Likeness’ Effect on Attitude Towards AI-Ads with Virtual Brand Ambassador
inferred← citeshttps://doi.org/10.1111/1467-8551.12658openalex-snapshot
Heading Home? Reshoring and Sustainability Connectedness from a Home‐Country Consumer Perspective
inferred← citeshttps://doi.org/10.1111/ijcs.12976openalex-snapshot
Response to social media influencers: Consumer dispositions as drivers
inferred← citeshttps://doi.org/10.1111/ijcs.70028openalex-snapshot
Promoting Customer Engagement and Brand Loyalty on Social Media: The Role of Virtual Influencers
inferred← citeshttps://doi.org/10.1111/ijcs.70079openalex-snapshot
Parasocial Interaction in Marketing Domain: Offering Insights Through a Systematic Literature Review
inferred← citeshttps://doi.org/10.1155/2024/3895680openalex-snapshot
Celebrity Endorsements and Promotions: Enhancing Young Muslim Online Shoppers’ Satisfaction
inferred← citeshttps://doi.org/10.1177/10963480251361951openalex-snapshot
Who Really Influences? A Theory-Informed AI Framework for Tourism Influencer Selection Under Budget Constraints
inferred← citeshttps://doi.org/10.1177/14703572251328364openalex-snapshot
Deconstructing a kaleidoscope of semiotic modes and audience perception of multimodality in advertising discourse
inferred← citeshttps://doi.org/10.1177/20563051241269269openalex-snapshot
Do Influencers Influence? A Meta-Analytic Comparison of Celebrities and Social Media Influencers Effects
inferred← citeshttps://doi.org/10.18506/anemon.764031openalex-snapshot
Algısal Homofili ve Marka-Fenomen Uyumu Perspektifinden Sosyal Medya Fenomenlerinin Marka Tutumuna Etkisi
inferred← citeshttps://doi.org/10.20319/mijst.2022.8.7188openalex-snapshot
MICROBLOGGING MARKETING: A PRODUCT OF THE FOURTH INDUSTRIAL REVOLUTION
inferred← citeshttps://doi.org/10.20961/smbr.v6i2.57401openalex-snapshot
Perceived intrusiveness, consumer attention, and intent to purchase: The moderating effect of celebrity preferences
inferred← citeshttps://doi.org/10.21076/vizyoner.1814942openalex-snapshot
Ünlü Desteği Literatürünün Bibliyometrik Açıdan Değerlendirilmesi
inferred← citeshttps://doi.org/10.21511/im.18(2).2022.08openalex-snapshot
Owner endorsement of brands and consumer buying intentions
inferred← citeshttps://doi.org/10.21608/jkom.2020.107228openalex-snapshot
تعرض الشباب الجامعی السعودی لإعلانات مؤثری وسائل التواصل الاجتماعی وعلاقته بمستویات استجابتهم الشرائیة : دراسة مسحیة
inferred← citeshttps://doi.org/10.22215/etd/2024-16087openalex-snapshot
Studying the Impact of Virtual Influencers on Consumers' Intention to Purchase
inferred← citeshttps://doi.org/10.22441/jimb.v7i3.13582openalex-snapshot
The Moderating Effect Of Celebrity Preferences And Hedonism Personality On The Relationship Of Perceived Instrusiveness, Consumer Attention And Purchase Intention
inferred← citeshttps://doi.org/10.24034/icobuss.v3i1.426openalex-snapshot
THE INFLUENCE OF CELEBRITY ENDORSERS TO PROMOTE JALAN TUNJUNGAN AS LOCAL DESTINATION IN SURABAYA
inferred← citeshttps://doi.org/10.24912/jmishumsen.v5i2.12880.2021openalex-snapshot
PENGARUH KREDIBILITAS SELEBRITI TERHADAP MINAT BELI PRODUK TEH SIAP MINUM PADA DEWASA AWAL
inferred← citeshttps://doi.org/10.26677/tr1010.2022.1068openalex-snapshot
Testing 13 Variables Toward Buying Decision for the Collaboration of McDonald s Restaurant with BTS (Brand Ambassador) in Indonesia
inferred← citeshttps://doi.org/10.29036/jots.v12i23.269openalex-snapshot
Artistic Endorsers are Catalysts for Airlines to Attract Passengers
inferred← citeshttps://doi.org/10.2991/978-94-6463-154-8_36openalex-snapshot
Factors that Influence Purchase Intention Through Customer-Brand Identification of Sharia Products in Indonesia
inferred← citeshttps://doi.org/10.30813/bricolage.v10i1.5153openalex-snapshot
Rivalry of celebrity and influencer endorsement for advertising effectiveness
inferred← citeshttps://doi.org/10.33168/jsms.2024.1018openalex-snapshot
Decoding Influencer Marketing Effectiveness: Examining Impacts of Attractiveness and Netizen Comments
inferred← citeshttps://doi.org/10.3390/healthcare10030479openalex-snapshot
The Impact of Using mHealth Apps on Improving Public Health Satisfaction during the COVID-19 Pandemic: A Digital Content Value Chain Perspective
inferred← citeshttps://doi.org/10.3390/jtaer16060136openalex-snapshot
Internet Celebrities’ Impact on Luxury Fashion Impulse Buying
inferred← citeshttps://doi.org/10.3390/jtaer19030082openalex-snapshot
“Will You Buy It If They Recommend It?” Exploring the Antecedents of Intention to Purchase Podcaster-Endorsed Items
inferred← citeshttps://doi.org/10.3390/socsci11080342openalex-snapshot
How Does Celebrity-Based Brand Endorsement Work in Social Media?—The Instagram Context
inferred← citeshttps://doi.org/10.3390/su15086388openalex-snapshot
Predictors Affecting Effects of Virtual Influencer Advertising among College Students
inferred← citeshttps://doi.org/10.34135/communicationtoday.2024.vol.15.no.1.8openalex-snapshot
Virtual Voices for Sustainable Values: Exploring Content Themes and Advocacy Strategies in the Sustainability Promotion of Virtual Influencers
inferred← citeshttps://doi.org/10.3724/sp.j.1042.2023.00060openalex-snapshot
The process motivation model of algorithmic decision-making approach and avoidance
inferred← citeshttps://doi.org/10.4018/978-1-6684-6845-6.ch008openalex-snapshot
Organizational Opportunities Through Digital and Social Media Marketing
inferred← citeshttps://doi.org/10.4185/rlcs-2021-1511openalex-snapshot
El papel de las personalidades de radio como prescriptores de complementos alimenticios. Un análisis de las declaraciones de propiedades saludables (H-RCs) en las menciones de radio en España
inferred← citeshttps://doi.org/10.51847/5fwbwxoxhropenalex-snapshot
Celebrity Endorsement and Consumer Behavioral Intention Toward Electronic Payment Services: Evidence from Vietnam
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