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Can a Celebrity Serve as an Issue-Relevant Argument in the Elaboration Likelihood Model?
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Outgoing claims: the papers this work cites, builds on, or argues with.
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An investigation of match-up effects in sport sponsorship advertising: The implications of consumer advertising schemas
inferredcites →https://doi.org/10.1002/mar.20205openalex-snapshot
Classical conditioning and celebrity endorsers: An examination of belongingness and resistance to extinction
inferredcites →https://doi.org/10.1002/mar.20550openalex-snapshot
It Is a Match: The Impact of Congruence between Celebrity Image and Consumer Ideal Self on Endorsement Effectiveness
inferredcites →https://doi.org/10.1002/mar.20551openalex-snapshot
Celebrities in Advertising: Looking for Congruence or Likability?
inferredcites →https://doi.org/10.1002/mar.20555openalex-snapshot
Celebrity Endorsements and Beyond: New Avenues for Celebrity Branding
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Should We Hire David Beckham to Endorse our Brand? Contextual Interference and Consumer Memory for Brands in a Celebrity's Endorsement Portfolio
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The matchup effect of spokesperson and product congruency: A schema theory interpretation
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Congruence between spokesperson and product type: A matchup hypothesis perspective
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Celebrity spokesperson and brand congruence
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The moderator-mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations.
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A spreading-activation theory of semantic processing.
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Endorser Effectiveness by Product Type
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The Impact of Celebrity Spokespersons’ Perceived Image on Consumers’ Intention to Purchase
inferredcites →https://doi.org/10.1080/00218499.1996.12466631openalex-snapshot
Observations: Elves Make Good Cookies: Creating Likable Spokes-Character Advertising
inferredcites →https://doi.org/10.1080/00913367.1943.10673459openalex-snapshot
The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising
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The Credibility of Physically Attractive Communicators: A Review
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An Investigation into the “Match-up” Hypothesis in Celebrity Advertising: When Beauty May Be Only Skin Deep
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Cognitive and Affective Priming Effects of the Context for Print Advertisements
inferredcites →https://doi.org/10.1080/00913367.1990.10673191openalex-snapshot
Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness
inferredcites →https://doi.org/10.1080/00913367.1997.10673517openalex-snapshot
Why Media Matter: Toward a Richer Understanding of Consumers' Relationships with Advertising and Mass Media
inferredcites →https://doi.org/10.1080/00913367.2000.10673613openalex-snapshot
The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs
inferredcites →https://doi.org/10.1080/00913367.2000.10673616openalex-snapshot
The Impact of Corporate Credibility and Celebrity Credibility on Consumer Reaction to Advertisements and Brands
inferredcites →https://doi.org/10.1080/00913367.2001.10673627openalex-snapshot
Is Beauty Best? Highly versus Normally Attractive Models in Advertising
inferredcites →https://doi.org/10.1080/00913367.2004.10639151openalex-snapshot
CONGRUENCE EFFECTS IN SPONSORSHIP: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motive
inferredcites →https://doi.org/10.1080/00913367.2005.10639190openalex-snapshot
LESSONS FROM THE RICH AND FAMOUS: A Cross-Cultural Comparison of Celebrity Endorsement in Advertising
inferredcites →https://doi.org/10.1080/00913367.2005.10639194openalex-snapshot
SPONSORSHIP-LINKED MARKETING: OPENING THE BLACK BOX
inferredcites →https://doi.org/10.1080/01633392.1985.10505371openalex-snapshot
Celebrity-Brand Congruence Analysis
inferredcites →https://doi.org/10.1080/10641734.2005.10505182openalex-snapshot
The Importance of Perceived Endorser Credibility in South Korean Advertising
inferredcites →https://doi.org/10.1086/208954openalex-snapshot
Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement
inferredcites →https://doi.org/10.1086/209029openalex-snapshot
Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective
inferredcites →https://doi.org/10.1086/209244openalex-snapshot
Picture-Based Persuasion Processes and the Moderating Role of Involvement
inferredcites →https://doi.org/10.1086/209476openalex-snapshot
The Moderating Role of Prior Knowledge in Schema-Based Product Evaluation
inferredcites →https://doi.org/10.1086/504143openalex-snapshot
Beauty and the Beholder: Toward an Integrative Model of Communication Source Effects
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Experimental Personality Designs: Analyzing Categorical by Continuous Variable Interactions
inferredcites →https://doi.org/10.1177/002224297704100407openalex-snapshot
The Female Role in Advertisements: Some Experimental Evidence
inferredcites →https://doi.org/10.1177/002224298905300204openalex-snapshot
An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context
inferredcites →https://doi.org/10.1177/002224299505900305openalex-snapshot
The Economic Worth of Celebrity Endorsers: An Event Study Analysis
inferredcites →https://doi.org/10.1300/j090v15n02_09openalex-snapshot
“Fitness” Marketing: Celebrity or Non-Celebrity Endorsement?
inferredcites →https://doi.org/10.1362/026725799784870379openalex-snapshot
Celebrity Endorsement: A Literature Review
inferredcites →https://doi.org/10.2307/1251413openalex-snapshot
An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context
inferredcites →https://doi.org/10.2307/2072167openalex-snapshot
Design Sensitivity: Statistical Power for Experimental Research.
inferredcites →https://doi.org/10.2307/3150973openalex-snapshot
Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?
inferredcites →https://doi.org/10.2501/jar-41-2-39-48openalex-snapshot
The Effects of Ethnicity and Product on Purchase Decision Making
inferredcites →https://doi.org/10.2501/s0021849908080446openalex-snapshot
The Impact of Celebrity–Product Incongruence on the Effectiveness of Product Endorsement
What points at this work
Incoming claims: where this work appears in other papers’ reference lists and arguments.
inferred← citeshttps://doi.org/10.2139/ssrn.4659519openalex-extracted
Delight My Brain and My Eyes: Credibility and Aesthetic Judgements of Endorsers
inferred← citeshttps://doi.org/10.2139/ssrn.4851179openalex-extracted
Situational Motivation in Cognition: Host Country Publics’ Dual Processing of Mncs’ CSR Communications
inferred← citeshttps://doi.org/10.1002/cb.1935openalex-snapshot
The complex triad of congruence issues in influencer marketing
inferred← citeshttps://doi.org/10.1002/cb.2290openalex-snapshot
Revisiting the elaboration likelihood model in the context of a virtual influencer: A comparison between high‐ and low‐involvement products
inferred← citeshttps://doi.org/10.1002/cb.2310openalex-snapshot
Emojis as heuristic cues: The multifaceted role of emojis in online service interactions
inferred← citeshttps://doi.org/10.1002/cb.2451openalex-snapshot
Smile or Not Smile: The Effect of Virtual Influencers' Emotional Expression on Brand Authenticity, Purchase Intention and Follow Intention
inferred← citeshttps://doi.org/10.1002/mar.20923openalex-snapshot
Determinants for Effects of Celebrity Negative Information: When to Terminate a Relationship with a Celebrity Endorser in Trouble?
inferred← citeshttps://doi.org/10.1002/mar.21028openalex-snapshot
The influence of thematic product displays on consumers: An elaboration‐based account
inferred← citeshttps://doi.org/10.1002/mar.21245openalex-snapshot
Investigating the marketing impact of consumers’ connectedness to celebrity endorsers
inferred← citeshttps://doi.org/10.1002/mar.21251openalex-snapshot
Beyond endorsements: The effect of celebrity Creative Directors on consumers’ attitudes toward the advertisement
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Overcoming the blockchain technology credibility gap
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The Age‐Fit Hypothesis: Celebrity Age, Content Type, and Consumer Engagement on Social Media
inferred← citeshttps://doi.org/10.1007/978-3-658-47059-3_2openalex-snapshot
Persuasives Argumentieren
inferred← citeshttps://doi.org/10.1007/s10660-025-10013-3openalex-snapshot
The matching effect of influencer style and product type on purchase: the mediating role of processing fluency
inferred← citeshttps://doi.org/10.1007/s11747-019-00638-wopenalex-snapshot
Informational or emotional appeals in crowdfunding message strategy: an empirical investigation of backers’ support decisions
inferred← citeshttps://doi.org/10.1007/s12525-021-00456-5openalex-snapshot
The role of social trust in reward crowdfunding campaigns’ design and success
inferred← citeshttps://doi.org/10.1007/s12626-024-00166-2openalex-snapshot
Investigating Factors that Influence Purchase Intentions in Live-Streaming Contexts Through the Elaboration Likelihood Model: The Perspectives of Para-Social Interaction and Information Quality
inferred← citeshttps://doi.org/10.1007/s43621-026-03666-zopenalex-snapshot
How influencers’ expertise and attractiveness promote sustainable consumption and organic food purchase intention
inferred← citeshttps://doi.org/10.1016/j.actpsy.2026.107767openalex-snapshot
From endorsement to adoption: Investigating the moderated-mediation effect of celebrity-endorsed green advertising in India
inferred← citeshttps://doi.org/10.1016/j.chb.2023.107703openalex-snapshot
Virtual influencers’ attractiveness effect on purchase intention: A moderated mediation model of the Product–Endorser fit with the brand
inferred← citeshttps://doi.org/10.1016/j.iimb.2021.03.010openalex-snapshot
The mediating role of brand credibility on celebrity credibility in building brand equity and immutable customer relationship
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A fad or the future? Examining the effectiveness of virtual reality advertising in the hotel industry
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Does the involvement of charities matter? Exploring the impact of charities’ reputation and social capital on medical crowdfunding performance
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The superstar social media influencer: Exploiting linguistic style and emotional contagion over content?
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Moving beyond the content: The role of contextual cues in the effectiveness of gamification of advertising
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Celebrity endorsements: Investigating the interactive effects of internalization, identification and product type on consumers’ attitudes and intentions
inferred← citeshttps://doi.org/10.1016/j.jretconser.2023.103644openalex-snapshot
Boosting customers’ impulsive buying tendency in live-streaming commerce: The role of customer engagement and deal proneness
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Influencing mechanisms of live streamer's language strategies on product sales
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Impact of dual routes of information cues on consumers' willingness to pay a premium in cross-border e-commerce: The role of product involvement and nutrition safety awareness
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Drivers and outcomes of customer engagement in livestreaming commerce
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Encouraging erotic variety: Identifying correlates of, and strategies for promoting, sexual novelty in romantic relationships
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Sponsor-event congruence effects: The moderating role of sport involvement and mediating role of sponsor attitudes
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Enhancing the dissemination of Cantonese Opera among youth via Bilibili: a study on intangible cultural heritage transmission
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New perspective on informal knowledge sharing in the self-service environment
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Increasing company-cause fit: the effects of a relational ad message and consumers’ cause involvement on attitude toward the CSR activity
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An integrated model of congruence and credibility in celebrity endorsement
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Sustainable advertising and brand engagement: the role of consumer minimalism and scepticism
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OTC drug advertising in Japan: the role of need for cognition and celebrity endorser credibility
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Point-of-consumption interventions to promote virtuous food choices of tourists with self-benefit or other-benefit appeals: a randomised field experiment
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Exploring the Influence of Celebrity Worship on Brand Attitude, Advertisement Attitude, and Purchase Intention
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The Effects of Metaphor Use and Message Format on Cognitive Processing and Persuasive Outcomes of Condom Promotion Messages
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To go or not to go? Exhibition attendees’ risk perception of COVID-19: Evidence from three Asian regions
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Impact of Antecedents of Celebrity-Product Congruence on Value Transfer and Purchase Intention: Moderating Effect of Cognitive Strength and Over-endorsement
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Turning the Tide: Assessing Environmental Influencers’ Effectiveness in Mitigating CSR Skepticism and Fostering Public Engagement
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Marketing communications via celebrity endorsement: an integrative review
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Tourists’ intention to use location-based services (LBS)
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Priming effect of celebrities on consumer response toward endorsed brands: an experimental investigation
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From Pixels to Purchases:The Role of Computer-Generated Imagery and Virtual Influencers in Digital Marketing
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The role of elaboration likelihood model in consumer behaviour research and its extension to new technologies: A review and future research agenda
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Exploring the Influence of Celebrity Credibility on Brand Attitude, Advertisement Attitude and Purchase Intention
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Impact of Social Media Influencers Credibility on Destination Brand Trust and Destination Purchase Intention: Extending Meaning Transfer Model?
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Impact of Celebrity, Micro-Celebrity, and Virtual Influencers on Chinese Gen Z’s Purchase Intention Through Social Media
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Comparing the Effects of User Generated Video Reviews and Brand Generated Advertisements on Consumer Decisions on YouTube
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Are virtual anime endorsers a new type of endorser? Examining product involvement as a moderating role
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Examining the impact of wine influencers’ characteristics on consumer attitudes, purchase intention, and actual wine purchase
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Understanding how best to host livestream shopping shows: The perspectives of persuasion and parasocial phenomena
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Leveraging Social Media for Strategic Business Excellence in Wine Tourism: Insights from China’s Helan Mountains
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